Tanisha Sabhaney Email & Phone Number

Dubai, Ae

Kozhikode, Kerala, In

Lynge, Singapore, Dk

WS Audiology is one of the leading makers of hearing aid technology. Today, one out of three hearing aids is made by us and we are active in over 125 markets. I currently work in the NextGen Brand Division on the SONY OTC Hearing Aids team. I was the first intern on the US team and the first full-time Marketing Analyst on the team to help launch the company's marketing efforts of OTC Hearing Aids in the US. *Conducted competitive analysis of industry competitors by collecting information on pricing, products/services offered, marketing strategies, etc.*Assisted with the development of new product offerings based on competitor activity as well as internal capabilities and limitations*Launched company’s first OTC hearing aids in the US in combination with Sony*Analytics team lead for NextGen Brands US*Assited with the development and launch of the team's first partnership program pilot with 26 clinics*Executed and optimize marketing tech stack (integrated and onboarded HubSpot)*Executed online marketing strategy to drive traffic to ecommerce and D2C assets*Collaborated with agencies and contractors to ensure optimal ROI on marketing efforts*Developed recommendations and new approaches based on marketing data insights*Owned social media and google traffic analysis

Lynge, Singapore, Dk

Redmond, Wa, Us

* Collaborated with the CMO to implement the company’s brand strategy across paid and owned media channels* Developed social media brand presence creating social media campaigns through SEO friendly content to boost customer acquisition metrics across the funnel * Facilitated focus groups and UX interviews to improve product prototype and capture accurate product representation with potential customers * Identified target customers and best-performing audience by measuring Click Through Rate (CTR), Cost Per Reservation (CPR) and Cost Per Lead (CPL) for product marketing campaigns* Owned research efforts to understand market needs, characterize customer segments and review the competitive landscape

San Francisco, California, Us

* Collaborated with the CEO to create a premium subscription for pregnant women to gain access to customizable vegan-food * Developed an email marketing infrastructure to boost acquisition metrics across the funnel which led to obtaining the first 10 clients and partnerships with 7-prenatal clinics. * Piloted all necessary elements for high retention of customers from product quality and delivery logistics to customer support

Dubai, Dubai, Ae

* Supported account leads by drafting press releases, preparing monthly reports and managing client events on various brands across the Consumer and Technology practices. * Collaborated with key media and social influencers to obtain coverage for clients such as Babyshop that generated an estimated $500K worth of PR value for the brand.* Conducted market research and strategized on PR ideas for proposals to obtain new global accounts like Canon and Costa Coffee.

Madison, Wisconsin, Us

* Researched the Wisconsin health insurance model and found precedence in US laws to help create a legislative bill that was aimed at protecting insured consumers from surprise medical bills. * Interacted with state lawyers and public interest groups to formulate the legalities of the bill. * Assisted with administrative duties such as documenting meetings and proactively performing constituent outreach.

Masters In Marketing Analytics, Data Analytics And Business Statistics

Bachelor Of Arts - Ba, Economics And Entrepreneurship