WS Audiology is one of the leading makers of hearing aid technology. Today, one out of three hearing aids is made by us and we are active in over 125 markets. I currently work in the NextGen Brand Division on the SONY OTC Hearing Aids team. I was the first intern on the US team and the first full-time Marketing Analyst on the team to help launch the company's marketing efforts of OTC Hearing Aids in the US. *Conducted competitive analysis of industry competitors by collecting information on pricing, products/services offered, marketing strategies, etc.*Assisted with the development of new product offerings based on competitor activity as well as internal capabilities and limitations*Launched company’s first OTC hearing aids in the US in combination with Sony*Analytics team lead for NextGen Brands US*Assited with the development and launch of the team's first partnership program pilot with 26 clinics*Executed and optimize marketing tech stack (integrated and onboarded HubSpot)*Executed online marketing strategy to drive traffic to ecommerce and D2C assets*Collaborated with agencies and contractors to ensure optimal ROI on marketing efforts*Developed recommendations and new approaches based on marketing data insights*Owned social media and google traffic analysis

* Collaborated with the CMO to implement the company’s brand strategy across paid and owned media channels* Developed social media brand presence creating social media campaigns through SEO friendly content to boost customer acquisition metrics across the funnel * Facilitated focus groups and UX interviews to improve product prototype and capture accurate product representation with potential customers * Identified target customers and best-performing audience by measuring Click Through Rate (CTR), Cost Per Reservation (CPR) and Cost Per Lead (CPL) for product marketing campaigns* Owned research efforts to understand market needs, characterize customer segments and review the competitive landscape

* Collaborated with the CEO to create a premium subscription for pregnant women to gain access to customizable vegan-food * Developed an email marketing infrastructure to boost acquisition metrics across the funnel which led to obtaining the first 10 clients and partnerships with 7-prenatal clinics. * Piloted all necessary elements for high retention of customers from product quality and delivery logistics to customer support

* Supported account leads by drafting press releases, preparing monthly reports and managing client events on various brands across the Consumer and Technology practices. * Collaborated with key media and social influencers to obtain coverage for clients such as Babyshop that generated an estimated $500K worth of PR value for the brand.* Conducted market research and strategized on PR ideas for proposals to obtain new global accounts like Canon and Costa Coffee.

* Researched the Wisconsin health insurance model and found precedence in US laws to help create a legislative bill that was aimed at protecting insured consumers from surprise medical bills. * Interacted with state lawyers and public interest groups to formulate the legalities of the bill. * Assisted with administrative duties such as documenting meetings and proactively performing constituent outreach.