Taniyah Beg Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Lead a team of consultants to deliver projects for global accounts.• Develop the account strategy for each account focused on high customer satisfaction & account growth.• Understand the business challenges, opportunities & mesh them with research to provide actionable recommendations. • Demonstrate thought leadership by creating case studies & presenting at the Reputation Leaders conference.• Participate in the hiring process, and onboarding and training of new consultants.

Greater Boston Area

Manage the day-to-day relationship with the clients from a portfolio of $1M with companies spanning across industries – Banking, Consumer, and Pharmaceutical among others.• Oversee the execution of qualitative and quantitative studies - from questionnaire design to fielding, data analysis, report production and client delivery• Overlay the data with secondary research to uncover the underlying story• Determine communication content from the data that can have the highest impact… Show more Manage the day-to-day relationship with the clients from a portfolio of $1M with companies spanning across industries – Banking, Consumer, and Pharmaceutical among others.• Oversee the execution of qualitative and quantitative studies - from questionnaire design to fielding, data analysis, report production and client delivery• Overlay the data with secondary research to uncover the underlying story• Determine communication content from the data that can have the highest impact on business – sales, investment, etc. • Glean insights that can help clients craft an effective corporate narrative, prioritize stakeholders, and identify key drivers of consumer engagement• Identify opportunities from the current market trends and present to the clients to help shape the strategic initiatives• Develop cross selling opportunities for additional services• Provide consulting insights to sales proposals Show less

Cambridge, Usa

Helped executives craft an effective corporate narrative which aligned with their business purpose and consumer values.• Assessed the client’s operating model and research needs to build a study to measure the company’s reputation • Collaborated with statisticians responsible for data analysis to identify the modelling that helped interpret the data most effectively• Determined the business area where communication could have the most impact for the client• Identified gaps… Show more Helped executives craft an effective corporate narrative which aligned with their business purpose and consumer values.• Assessed the client’s operating model and research needs to build a study to measure the company’s reputation • Collaborated with statisticians responsible for data analysis to identify the modelling that helped interpret the data most effectively• Determined the business area where communication could have the most impact for the client• Identified gaps and opportunities in the client’s communication and corporate initiatives• Converted insights to actionable recommendations and presented to the client in comprehensible language and visuals Show less

Cambridge, Ma

Provided strategy consulting backed by strong market research to build and improve client reputation• Engaged with clients to ascertain research needs to deploy projects to garner stakeholder insights on reputation• Participated in survey creation to tailor the questionnaires relevant to the target stakeholder• Conducted reputation research for clients at a global level and across all important stakeholders• Applied the company’s quantitative reputation measurement and… Show more Provided strategy consulting backed by strong market research to build and improve client reputation• Engaged with clients to ascertain research needs to deploy projects to garner stakeholder insights on reputation• Participated in survey creation to tailor the questionnaires relevant to the target stakeholder• Conducted reputation research for clients at a global level and across all important stakeholders• Applied the company’s quantitative reputation measurement and analysis model - the RepTrak® - to analyze business reputation and performance drivers of global companies across industries.• Assessed relationship between the brand and the client’s reputation in order to help generate a relevant communications message • Presented research findings to report issues and trends to the clients to provide direction for strategy planning• Contributed to research publications and assist in the delivery of customized workshops and webinars Show less

Usa

MBA Corporate ResidentLed consumer behavior research in a global online customer community of 600 families. Supported Brand Management by gleaning key insights for idea generation, product development, positioning, packaging, marketing and communication.• Engaged with cross functional teams to ascertain research needs and deployed projects to garner customer insights on topics including new product development and incorporation of new trends in existing… Show more MBA Corporate ResidentLed consumer behavior research in a global online customer community of 600 families. Supported Brand Management by gleaning key insights for idea generation, product development, positioning, packaging, marketing and communication.• Engaged with cross functional teams to ascertain research needs and deployed projects to garner customer insights on topics including new product development and incorporation of new trends in existing products.• Managed relationship with market research partner to ensure successful insight gathering that contributed to the expansion of the online community.• Identified the best method to conduct research in the community and prepared 6-12 month research plans for new product ideas.• Analyzed findings and reported issues and trends to the cross functional teams to provide direction during the product development cycle.• Presented research reports to the cross functional teams to help translate research findings into clear and actionable insights that the team can act upon. Show less

Pune, India

Provided application development services for a major telecom service provider in the Customer Relationship Management (CRM) space.• Performed impact analysis of business requirements and developed solutions resulting in 30 to 40% savings in maintenance costs.• Developed and enhanced code to unify the customer database and reduced execution time by 25%.

Master Of Business Administration (Mba), Marketing

Graduate of the D'Amore McKim School of Business

Bachelors Of Technology, Electronics And Communication Engineering

Activities and Societies: • Student Council - Executive Member representing the Electronics and Communication Engineering association •.