Taniya Singh Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Propine provides blockchain agnostic enterprise-grade custody, tokenization, trading & DeFi solutions for digital assets such as crypto, NFTs, stablecoins.

Toronto, Ontario, Canada

Creating market access and commercializing Neuroflex, the intelligent brain health technologies, powered by AI and set up in virtual reality, which assist in assessing and rehabilitating patients with critical brain conditions such as concussions, vestibular disorders, neurodegenerative conditions etc.

Toronto, Canada Area

Enabling beauty care startups create an echo in a highly cluttered market through brand and positioning exercises, impactful digital marketing.

Mandated to establish Philips as the industry leader in cardiology ultrasound business of US$ 215mn. Conceptualized and implemented strategic initiatives for margin enhancement and market share gain. Drove the margins by changing product & customer segment mix and pulled up the pricing table. Devised and implemented GTM strategy to deepen penetration.• Delivered 500 bps higher Gross Margin on the portfolio than budget; 7% share gain in cardiology segment• Identified quick-wins, high impact projects in areas of lead-to-revenue, generating incremental business of US$ 1.7mn in 6 months

Owned P&L for the Point of Care portfolio.

Gurgaon, India

Reporting into the CEO, re-launched and turned around the high risk pregnancy portfolio, which was a loss making business unit to a profitable business.

Gurgaon, India

Launched global leader, Clearblue brand of ovulation and pregnancy tests in the Indian market with a breakeven period of 2.5 years.

• Responsible for strategic & tactical activations such as Formula 1 & Fatboy Slim India tour and other large scale music events.• Energised brand performance in Nightlife channel measured against cost per contact, budgeted volume achievement, ROI and research scores• Leveraged the global partnership with Ferrari in India to build brand presence and trial across channels.

Managed the hair category including Haircare, Hair colours and Styling products. Key KRAs included localizing global brand strategies and initiatives, amplifying brand work, providing counsel and support on issues, and influencing brand identity with modern storytelling methods.• Co-created channel strategy with traditional trade team to inspire channel partner fidelity and ensure territory discipline.• Achieved cost savings worth US$ 1.5mn annually by optimizing packaging practices.• Generated incremental sales of US$0.5mn by way of tailor-made in-store consumer experiences and promotional programs.

Paris, France

Delivered consumer insights that drove strategy and decisions across geographies.• Responsible to device & evaluate methods for data gathering for Asia regional analysis.• Managed database for consumer, competition and market conditions and provide timely intelligence to regional marketing teams.• Assist in research planning, project management and lead research analysis and report delivery to regional and global marketing teams.

Singapore

Mumbai Area, India

Analyzed sales data to identify fastest-moving biscuit categories, observed in-store consumer behavior and identified in-store placement as well as recommended new packaging design for private label brand.

Gurgaon, India

Mba, Marketing & Strategy

Master Of Business Administration (Mba), Marketing & Strategy

Bachelor'S Degree, Economics (Hons)