Tanja De Korte

Tanja De Korte Email and Phone Number

Managing Director of Rainmaker Media at ShopriteX / The Shoprite Group of Companies @ Rainmaker Media
Tanja De Korte's Location
City of Cape Town, Western Cape, South Africa, South Africa
About Tanja De Korte

Tanja is a senior executive and digital specialist with 17 years’ experience in the media, marketing and advertising industry. Early in her career she was named one of the Mail & Guardian’s top 200 young South Africans, a feature recognising young South Africans who are trailblazers in their respective fields and industries. Tanja was appointed to her first senior executive role before the age of 30, and has since successfully managed 6 business for large Group Companies and Global Advertising Networks operating in the ad sales, online publishing, digital marketing and ad tech space. In 2024 Tanja was appointed to Meta’s Advisory board for the MEA region and also serves on the IAB Brand council. Tanja is currently the Managing Director of Rainmaker Media, Africa's largest Retail Media Network powered by the Shoprite Group of Companies.

Tanja De Korte's Current Company Details
Rainmaker Media

Rainmaker Media

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Managing Director of Rainmaker Media at ShopriteX / The Shoprite Group of Companies
Tanja De Korte Work Experience Details
  • Rainmaker Media
    Managing Director
    Rainmaker Media Jan 2021 - Present
    Cape Town, South Africa
    As the Managing Director at Rainmaker Media I am responsible for building the largest retail media network in Africa, levering the Shoprite Group’s brands, channels and assets. Responsibilities include: • Leadership and Strategy: Responsible for leading the Rainmaker Media business and setting strategic goals. This involves making key decisions that affect the company's direction and ensuring that all departments align with the overall strategy. • Operations Management: Overseeing the daily operations of the company. This includes managing the performance of the senior leadership team and ensuring that the company's operational processes are efficient and effective. • Financial Oversight: P&L managed, financial planning, budgeting, and ensuring that the company's financial practices are in line with legal regulations and internal policies. • Stakeholder Relations: Maintaining strong relationships with stakeholders, including shareholders, internal stakeholders, business partners, and clients. • Team Development: Building and nurturing a strong leadership and vibrant company culture. This includes hiring, training, and mentoring senior managers and ensuring that there is a succession plan in place for all critical roles. • Brand Ambassador: Representing the company at major industry events, conferences, and public meetings while upholding and promoting Rainmaker Media's image and values. • Innovation and Growth: Driving innovation and seeking out opportunities for growth, whether through new capabilities, expansion, or other strategic initiatives.
  • Shopritex
    Media Md - Rainmaker Media
    Shopritex Jan 2021 - Present
  • Enlight Strategic
    Founder
    Enlight Strategic Jul 2019 - Jan 2021
    Cape Town Area, South Africa
    Enlight Strategic is an innovation driven agency. We offer strategic digital solutions that solve business problems and enable digital transformation. We make this happen by focusing strongly on customer experience, big data solutions, machine learning, and automation to drive results.Services include:Strategic consulting:Our highly skilled team of change agents design digital strategies and transformation programmes . From assessing and benchmarking digital maturity, to developing digital roadmaps that are practical and impactful, we offer a holistic approach that covers customer experience (CX), technical strategy, solutions, architecture design, organisational change management (OCM), and programme management.Big Data solutions:We offer a suite of superior analytic tools and technology solutions that drive business intelligence and profit. Our team of data scientists are standing by to help you understand and use insights gained from large information sets in order to gain a competitive advantage and marketable insights for your business.AIOur machine learning and artificial intelligence (AI) experts will help you spot key opportunities and eliminate barriers to AI innovation, by cutting through the noise and implementing practical solutions that really work. With our applied AI strategies we can implement intelligent systems that replicate human tasks and decision making, to make a meaningful impact on your bottom line.AutomationOur automation solutions will enable you to automate digital marketing, lead generation, content generation and customer support, in order to scale your business and save money. We help companies with marketing automation goal setting and strategy, platform selection and setup, workflow sequencing, content strategy, tracking and reporting.
  • M&C Saatchi Group South Africa
    Managing Director - Creative Spark
    M&C Saatchi Group South Africa Aug 2017 - May 2019
    Cape Town Area, South Africa
    Reporting to the Board and head of the executive leadership of the Agency, the primary objective of my role is to build Creative Spark into a highly sought after full service digital marketing agency. Leading the exco management team and managing the front-end activities of the agency, the role also extends into ensuring the delivery of innovative creative, cutting edge strategies and superior customer service for the Agency clients, such that revenues and profitability are optimised whilst exceeding client expectations on conceptualisation and delivery of creative and strategic output. Key duties: • Define, drive and monitor digital strategy and production for agency • Ensuring Agency management processes are efficient, installed and adhered to• Maintaining close relationships with the agency’s key clients • Setting and achieving annual budgets. • Generating enthusiasm and passion for clients and the work amongst staff • Build, manage and lead a strong team of highly effective individuals via strong mentoring and coaching to ensure that they are fulfilling their full potential • Structuring your team to ensure that they adequately fulfil client requirements • Lead by example and be actively involved in building and evolving the company culture • Supervise and assist the team in the translating of client requirements and managing new clients expectations; • Identify business opportunities and ensue the company is represented by key staff with a world-class presentation; • Build and maintain a strategic partnership with M&C Saatchi Abel, ensuring a digital agenda and integrated approach / solution to marketing challenges where identified. • Take the lead and supervise key pitches for the agency • Be results orientated with an ability to develop and communicate big-picture vision and strategy,• Grow the opportunities with clients into broader portfolio of offerings including marketing, advertising, digital and social media.
  • Primedia Group
    Ceo - Primedia Online
    Primedia Group Jul 2011 - Oct 2016
    Woodstock Cape Town
    Primedia Online is a division of the Primedia Group.Responsibilities include:Leadership and ManagementProvide general oversight and mentorship to all Primedia Online activitiesAssures output quality and administrative stability through development and implementation of standards and controls, systems and procedures, and regular evaluationAssures a work environment that recruits, retains and supports staff.Assures process for selecting, developing, motivating and evaluating staff.Specifies accountabilities for management personnel and evaluates performanceNegotiates professional contracts, and sees that appropriate salary structures are adhered toStrategy ImplementationInforms the Board regarding progress against approved budget and strategy for the fiscal yearOversees the improvement of position in market in relation to competitors. Refines marketing strategyInforms board on the condition of Primedia Online and all other factors influencing it:• Identifies problems and opportunities and addresses them; brings those which are appropriate to the Board and, facilitates discussion and deliberation.• Informs the Board about trends, issues, problems and activities in order to facilitate policy-making. Recommends policy positions.Oversees the development of products and services that are produced in a cost-effective manner, employing economy while maintaining a pre-established level of quality.Oversees the fiscal activities of the organisation including budgeting, reporting and audit.Works with Board to ensure financing to support short- and long-term goals.Report back to the Board on progress of strategy implementationAccountabilityEnsures compliance to the policies and procedures of the Primedia Limited groupAssures an organisational culture that promotes ownership of action,Take ownership of company financial wellbeing and strategy.Communicate direction, values, mission and vision to Primedia Online and EXCO
  • Primedia Group
    Commercial Director
    Primedia Group Oct 2008 - Jun 2011
    Cape Town Area, South Africa
    Commercialisation of the Primedia Group’s digital properties as well as 3rd party Publishers including over 40 brands in total: (iafrica.com, Ster Kinekor, Exact Highveld, Cape Talk, KFM, Computicket, Cosmopoliton, Marie Claire, Oprah Magazine, EWN, Rugby365, E! Entertainment Online, Free SMS, Mahala Mobile etc)Key Performance Areas:• Identifying and establishing key partnerships with premium websites to represent in the market and add to our network portfolio• Responsible for all Primedia Online’s revenue streams• Oversee and manage the sales team to ensure that all advertising targets for the financial year are met by strategically guiding the sales team in formulating optimal offerings to clients.• Monitor relevant industry information, disseminate the information appropriately and translate sales intelligence into appropriate sales actions to produce sustainable results. • Responsible for establishing business opportunities within the existing account base in order to contribute to the growth of the organisation,• Working collaboratively with all stakeholders in bringing new products and services to the market, and developing best practises• Optimise the profitability through continually seeking sustainable competitive advantage across all business areas• Reducing the cost structure through productivity / efficiency gains achieved through technological integration and the effective sourcing of sales workforce, their training and other resource requirements• Anticipate future sales challenges and initiate appropriate actions to respond rapidly to meet the demands of a changing business environment.• Building and implementing relevant, appropriate, cost-effective remuneration, incentive, reward and recognition programmes,• Developing, building and implementing appropriate “audit” controls across all aspects of the sales charter, primarily in the area of customer satisfaction, contracts, documentation, revenue and commissions management
  • Iafrica.Com
    Ceo
    Iafrica.Com Jul 2011 - Oct 2016
    Cape Town Area, South Africa
    From breaking political news to the latest in sport, entertainment and technology, the iafrica.com team has it covered.With over ten years of experience, iafrica.com is one of the most established web portals and biggest online brands in the country, with a great understanding of what matters to readers.With over half a million loyal readers, iafrica.com is one of South Africa’s oldest online brands, publishing a range of news and features across a wide rage of topics. Visit: www.iafrica.com for your news fix.
  • Juice Content
    Ceo
    Juice Content Jul 2011 - Oct 2016
    Cape Town Area, South Africa
    Juice Content is a people centric digital marketing agency, specialising in performance marketing and dedicated to fulfilling clients needs through syndication, creation, and strategy to ultimately produce measurable results for publishers, agencies and brands.Services include:Content marketing & syndication from a premium publisher networkBespoke unique content created especially for your brandSocial media marketing, account management and analysis, including site and brand auditsStrategy – solutions tailor made for your business goalsSEO, analytics & paid searchDirect marketingDigital design & creative executionsMobile & web development & project management
  • Entravision 365 Digital
    Ceo
    Entravision 365 Digital Jun 2011 - Oct 2016
    Cape Town Area, South Africa
    365 Publishing is the exclusive re-sale partner and first line support agents for ONE by AOL in Sub-Saharan Africa, providing world class Ad technology solutions backed by world class minds.One by AOL serves over 200 billion impressions per month globally for clients including the Walt Disney Company, Sky, CondeNast and locally for clients including IOL and iafrica.com. The Ad technology software provides clients with advanced features including platform agnostic rich media solutions, business intelligence reports and an open API. 365 Publishing not only assists publishers to optimise the monitisation of their inventory through effective yield management strategies, but also offers cutting edge programmatic media technology solutions and Rich Media executions to its agency and brand clients.
  • Dash Of Lime
    Ceo
    Dash Of Lime Apr 2011 - Oct 2016
    Cape Town Area, South Africa
    Dash of Lime is a performance driven online advertising sales agency, specialising in display advertising and programmatic buying. With over 5 million unique users in its network, Dash of Lime represents over 47 publishers nationally and internationally.Having pioneered vertical display media in South Africa, the DOL network not only offers scalable premium inventory solutions across a mix of content rich, brand safe environments – it also provides significant performance offerings throughout its segmented inventory pools.The Dash of Lime Premium Publisher Network consist of:5.3 million monthly unique users;50 million monthly page impressions;47 different ZA and international publishers;South Africa’s largest reservoir of content rich premium display inventory.
  • Media24 (Pty) Ltd
    Commercial Manager
    Media24 (Pty) Ltd Mar 2006 - Oct 2008
    Cape Town Area, South Africa
    Leading a team of online advertising sales executives to ensure advertising sales budgets are met. (Websites include Men’s Health, Shape, Sports Illustrated, Kick Off, Runner’s World, Golf Digest, Bicycling, Best Life, Men’s Health Living, Fit Pregnancy and CricInfo.)Key Performance Areas:• Managing and developing advertising sales structures, processes and staff• Networking and positive representation of the brand.• Managing and forecasting monthly budgets and expenses• Accountable for all Online advertising Sales revenue• Exploring alternative commercial opportunities and identifying new revenue streams to maximise profit• Formulate and implement a sales strategy for the online division to drive advertising sales;• Analyse and report on sales opportunities and achievements;• Constantly review the performance of subordinates and manage performance against expectations• Oversee the sale of online advertising space against pre-determined targets. • Conceptualize and manage new and existing events and workshops to maximize revenue • supply the Managing Director with weekly reports detailing the current advertising situation.• Provide advertising sales staff with clear guidelines on budgets to be met and on the overall advertising sales strategy;• Ensure staff are trained or coached in line with their performance requirements as set by their respective KPA;• Developing Account Management personnel - so that they have a high degree of understanding of online as well as processes, agency operations and relevant Client requirements: presenting, negotiating and liaising • Monitor advertising staff performancef;• Training print sales staff in online sales strategies and processes.• Continually engage and communicate with the print team in order to take advantage of any content opportunities available;

Tanja De Korte Education Details

Frequently Asked Questions about Tanja De Korte

What company does Tanja De Korte work for?

Tanja De Korte works for Rainmaker Media

What is Tanja De Korte's role at the current company?

Tanja De Korte's current role is Managing Director of Rainmaker Media at ShopriteX / The Shoprite Group of Companies.

What schools did Tanja De Korte attend?

Tanja De Korte attended Stellenbosch University.

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