Tanja Lendi Email & Phone Number

Kriens, LU, CH

Rothenburg, Luzern, Schweiz

• Bataillard is a leading brand and service provider for wine and innovative beverages and is the largest Swiss wine trading company that remains family-owned.- Development and execution of consumer-oriented 360-degree.
• Project management for the development and relaunch of products, including packaging redesign and brand strategy.

Opfikon, Zürich, Schweiz

- Led digital innovation projects in Digital Signage, enhancing consumer engagement and brand visibility.- Developed targeted promotions for the Out-of-Home (OOH) channel, increasing brand presence and sales performance.- Created business plans for trade marketing activities in the OOH segment, driving strategic growth.- Planned and executed Sales Drive.

Luzern, Schweiz

- Led the execution of brand plan activities, ensuring alignment with strategic marketing objectives.Developed innovative concepts for eye-catching POS materials, enhancing brand presence and consumer engagement.- Created targeted promotional campaigns that drove product listings and increased sales volume.- Planned and executed successful Sales Drives.

Metropolregion Basel

- Managed the portfolio of partner spirits, including the development and implementation of brand strategies and activities.- Developed and executed route-to-market concepts across all distribution channels.- Oversaw the A&P budget in the high six-figure range to achieve business objectives.- Contributed editorial content for the bi-monthly customer.

Deutschschweiz

Diageo is the world's leading spirits company and operates in more than 180 countries. Its product range includes successful brands such as Johnnie Walker, Bailey's and Guiness. I am specifically expanding the distribution and awareness of our brands in the premium channel on- and off-trade in German-speaking German-speaking Switzerland. Identify potential.

- Spearheaded the development of premium gastronomy and specialty retail sectors in German-speaking Switzerland, successfully negotiating contracts to establish strategic partnerships.- Designed and executed targeted promotional campaigns in premium gastronomy and specialty liquor retail, significantly increasing brand visibility and sales performance..

Deutschschweiz

As a key player in Diageo, the world's leading spirits company operating in over 180 countries, I focused on building distribution and brand awareness in specialty retail and luxury hospitality across German-speaking Switzerland, specifically emphasizing the premium Diageo Reserve range.- Staff Training & Events: Dedicated approximately 60% of my role to.

Ostschweiz

Diageo is the world's leading spirits company, operating in over 180 countries with a product range that includes renowned brands such as Johnnie Walker, Baileys, and Guinness. In my role, I successfully rebuilt the Eastern Switzerland region after a prolonged vacancy.- Strategic Development: Led the strategic development of the Eastern Switzerland sales.

Winterthur

- Marketing Activities: Planned and executed a variety of marketing activities to enhance brand visibility and engagement.- Event Organization: Coordinated and organized trade fair appearances, ensuring successful representation and networking opportunities.- Social Media Communication: Established and managed communication strategies across social media.

Winterthur

Call Center Inbound für Privatkunden im Bereich Festnetz und Internet. Beratung, Verkauf, Störungsdienst.

Winterthur

Verkauf und Beratung von Festnetz-, Mobile- und Internetprodukten im Swisscom Shop.

St.Gallen

Bearbeitung von Kundenreaktionen und missbräuchlichen Anrufen.

Wset Level 2 Award In Wines

Wset Level 3 Award In Wine, Wein

Marketingplaner Eidg. Fachausweis, Marketing

Diplom Texterin

Malt Advocate Course, Single Malt Whisky

Kaufmännische Angestellte