Tanja Taylor, Rgd Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Work with leadership to align strategic marketing objectives to business goals, with a focus on Canadian retail and the RBC iShares ETF alliance.
• Grow RBC GAM's brand and support our leadership position in the Canadian market by amplifying our story and value proposition.
• Work with internal partners to enhance RBC GAM’s client experience through the website, in-person and virtual event experiences, social media, targeted digital campaigns, video content, collateral, online tools… Show.
• Work with internal partners to enhance RBC GAM’s client experience through the website, in-person and virtual event experiences, social media, targeted digital campaigns, video content, collateral, online tools and.
• Implement and support innovative capabilities that enable sales teams and enhance user engagement, including automation, interactive tools and personalized data-driven content. Show less

• Lead and inspire a high-performing team, providing ongoing coaching and mentorship, resulting in a collaborative culture and nurturing growth.
• Global brand governance and evolution of visual identity standards.
• Amplify the company’s narrative in the Environmental, Social and Governance space, and grow our position as a leader through brand awareness campaigns, interactive web content including an educational hub, elevated.
• Supported… Show more
• Supported the launch of the RBC iShares alliance by establishing the joint brand and value proposition, delivering high impact campaign tactics and creating industry buzz.
• Build the RBC iShares marketing strategy alongside iShares counterparts, establishing and monitoring KPIs and improving our client experience.

• Worked closely with internal stakeholders to build engaging and cohesive client experiences for our target audience through digital and direct campaigns and impactful client events.
• Lead and mentored a team of designers and marketing production managers.
• Responsible for building and updating the company’s brand guidelines, leading the creative strategy and visual identity.
• Implemented a collaborative process for managing the day to day team workflow.
• Helped shape the… Show more
• Helped shape the corporate story entitled “Personally invested” and brought it to life through an engaging campaign including broadcast TV, an informative microsite featuring videos of RBC GAM’s investment.

• Oversaw and art directed all design work for a studio consisting of eight designers and production artists.
• Delegated projects and provided guidance to the studio, resulting in increased productivity and quality of marketing materials produced.
• Successfully designed and art directed the rebranding of marketing collateral, brochures, illustrations, event themes, displays and giveaways, presentations, advertising campaigns, magazines, e-newsletters, social.
• Successfully designed and art directed the rebranding of marketing collateral, brochures, illustrations, event themes, displays and giveaways, presentations, advertising campaigns, magazines, e-newsletters, social.
• Oversaw and managed key client relationships, and built a rapport resulting in bringing in additional business for the agency. Show less

Toronto, Canada Area

Broadened my experience by working with clients in the beauty industry, catering, real estate, construction and fitness. Created branding, signage, POP displays, packaging, advertising, print materials, animations and websites to help increase their businesses’ recognition in the marketplace.

Toronto, ON

• Designed product collateral, event branding, print marketing materials and signage, designed an in-house advisor-facing magazine, animated promos for sales events and researched ideas for new promotional initiatives.
• Promoted to after a year and given an opportunity to work as a lead in a team of four designers, art directing and designing all projects for four brands and over 1000 independent financial advisors.

Toronto, ON

Designed product collateral, event branding, print marketing materials and signage, designed an in-house advisor-facing magazine, animated promos for sales events and researched ideas for new promotional initiatives.

Toronto, ON

Designed all of Quantum's marketing collateral, RFPs and direct mail pieces. The company’s marketing initiatives were highly budget-driven and I did a lot of research to come up with ways to create and produce consistently branded, quality materials in cost-efficient ways. When I left in 2003, all of the company’s materials had an elevated and consistent.

Participant, Marketing Analytics, Digital Marketing Strategy: Data-Driven Strategies For A Modern Marketing Era

Tools for developing a clear digital marketing strategy with actionable, data-driven frameworks an organization can use, while leveraging.

Bachelor Of Design Honours, Brand & Design