I love to get to the heart of things, to understand contexts and connections and to fully grasp the core of a brand. For me, Employer Branding is the supreme discipline of Brand management, because work plays such an essential role in all of our lives.I’m a Senior Expert in the field of Branding, Employer Branding and Brand Performance and started my career in the advertising business. I took my experience to build and develop the Employer Brand of the world's leading strategic consulting firm BCG, initially in the G&A region and today I'm mastering all facets of Branding, Employer Branding and Digital Marketing - from strategic development, market research and creative planning to the details of targeting, performance media and conversion tracking.
Listed skills include Social Media, Strategisches Management, Candidate Experience Management, Projektmanagement, and 18 others.