Tanja Crouch Email & Phone Number

Greater Nashville Area, Tn

Independent contractor - DECEMBER 1999 – JANUARY 2007, DECEMBER 2011-DECEMBER 2022• Marketing, social media, brand strategy and consulting for music estates, recording artists and publishing entities• Developed, created content and implemented social media marketing campaign for clients in finance, system management, music and home improvement• Authored 100 Careers in the Music Business (Barrons, 4/2001), This Joint is Jumpin’ (TV Books, 2002), 100 Careers in Film and Television (Barrons, 12/2002), Truth or Dare? Do You Have the Courage to Change Your Life? (Horizon, 3/2003), The Gospel According to Elvis (Sanctuary, 11/2006), Sun King: The Life and Times of Sam Phillips (Platkus Publishing, 4/2008), and numerous magazine and blog articles; 100 Careers in the Music Business became an “evergreen” title that continues to generate royalties and is on college “recommended reading” lists for music business majors• Created, wrote and produced This Joint is Jumpin’ 2-hour television special (Bravo!, first aired 9/2001), created and wrote The Girls in the Band and Stalking Bestsellers (sold to Cottonport Holdings, 8/2001), and Living Well (commission by Scene Three Productions, 3/2002).• Marketed and negotiated television commercial production contracts for Academy Award nominated directors George Hickenlooper and James McTeague, award-winning composers, editors, motion graphic designers and animators

Los Angeles And Franklin, Tn (Nashville)

Paragon is a world-class recording studio whose clients include Brad Paisley, Tim McGraw, Aaron Neville, Aretha Franklin, Brooks & Dunn, Billy Ray Cyrus, Eric Clapton, Richard Marx, Joe Cocker, Keb Mo, Guy Clark, Keith Urban, Marc Cohn, Faith Hill, Peter Frampton, Wynonna Judd, and a post-production sound facility for major feature films and episodic television series and specials. • Doubled facility income in just over two years through new business development and marketing that targeted feature film and episodic television projects shooting in Tennessee• Increased brand awareness using social media marketing initiatives and targeted outreach• New clients include: Feature Films American Sniper (6 Academy Award nominations, 1 win), Father Figures, I Saw The Light, Nerve, Crimson Peak, Divergent, Insurgent, Animal Crackers; TV series Nashville (Emmy nominee), Gilmore Girls: A Year in the Life, Granite Flats, TURN: Washington’s Spies (Emmy nominee), Bessie (4 Emmy Awards), Duck Tales, Humans, Suits, Veggies in the House (Emmy nominee), Still the King, Tangled: Before Ever After; and Music clients Little Big Town, Lady Antebellum, Jennifer Nettles, JD Souther, Dolly Parton, Harry Connick Jr., and Carrie Underwood• Manage schedules for staff of 9-10 engineers, editors and mixers, and maintained relationships with a pool of 50+ freelance engineers, voice over artists, editors and mixers• Bid potential jobs, negotiate contracts and managed staff and freelances working on projects in multiple locations and time zones

Nashville, Worldwide

• Negotiated advertising use of two different versions of “Oh, Pretty Woman” to run in simultaneous ads in Japan, resulting in additional $1.5m revenue• Planned and executed campaign to revitalize Roy Orbison catalog by having 25 emerging artists from around-the-world re-record Orbison hits, culminating in an album release and London concert broadcast live on the Internet, with images and clips shared across social media channels. These recordings continue to generate licensing fees for the estate• Negotiated world-wide subpublishing contracts for Roy Orbison and Orbison LLC (non-Orbison owned copyrights) and continued to work with each office on international registration and exploitation of the catalogs, including but not limited to synch opportunities for film, TV, advertising, games, ringtones/ringback, digital releases, recordings and re-recordings, generating upwards of $10+million annually• Created and implemented “Where is Roy?” global social media campaign that increased awareness and sales of “Roy Orbison, The Soul of Rock and Roll” box set. Engagement began with 20 of our subpublishers photographing a life-size Roy standup standing in front worldwide landmarks• Co-project manager for Orbison releases on Sony Music• Collaborated with national brands devising advertising and social media strategies to increase sales and awareness of Roy Orbison products throughout the world including Gibson Guitars, Epiphone Guitars, QVC, PBS, ShopNBC, iTunes, AWAL, Hard Rock Café Worldwide, Wurlitzer, Rock Band, Guitar Hero, SingStar, Rock & Roll Hall of Fame, Grammy Museum, Madam Tussauds’ Wax Museum (London), Hollywood Walk of Fame, National Corvette Museum, Sony Music Worldwide, EMI Music, and BMG Worldwide• Worked closely with legal experts and record labels to fight unauthorized releases of songs, master recordings, film footage, video and photographs; prepared documents for multi-million-dollar lawsuits in the United States, Germany and United Kingdom

Greater Nashville Area, Tn

Estate of rock legend Roy Orbison, whose assets include publishing and master rights for hits that include “Oh, Pretty Woman,” “You Got It,” “Only the Lonely,” “Blue Bayou,” “Crying;" merchandising, images, and film and television assets• Oversaw worldwide publishing and master licensing for film, television and advertising • Managed assets owned and co-owned by the estate including master recordings, publishing, film footage, photographs, classic guitar and car collections, and other artifacts, and negotiated purchasing additional assets• Collaborated with Sony Music, Universal Music, SonyATV, EMI, Image Entertainment, Eagle Rock, and Warner Bros. to monitor rights and exploitation worldwide• Sourced manufacturers worldwide and worked with designers to create a Roy Orbison merchandise line; negotiated contracts with distributors and licensees • Relocated to London for 2 months to work daily with Virgin records on the worldwide release of The Very Best of Roy Orbison; research song history and wrote album liner notes; traveled to Toronto, Montreal, Los Angeles, Tokyo, Paris, Hamburg, Berlin, Munich, Frankfurt, Vienna, Copenhagen, Amsterdam, Brussels, Zurich, and Geneva to work with individual groups to create and implement sales and marketing strategies specific to their region• Oversaw startup of Orbison Records and Orby Records, including negotiating distribution contracts, packaging, marking and promotion for label releases• Technical advisor and project manager for The Life & Times of Roy Orbison (TNN), Roy Orbison Anthology (PBS), Roy Orbison: In Dreams (Bravo!), and the London stage production of Only the Lonely• Analyzed competitive activity and market trends, prepared financials and production forecasts, developed and implemented marketing campaigns, produced television infomercials and put direct response program in place, devised logo initiatives, hired webmasters, developed and managed website creation and ongoing initiatives

Bachelor Of Science - Bs, Web Design And Social Media Marketing, 3.96 Gpa

Activities and Societies: Online student.

Theatre/Theater