Tanja Haushahn Email & Phone Number

Germany & Dennark

Germany

Responsible for overseeing the successful integration of the Laura Mercier brand from Gurwitch Products LLC into Shiseido Americas Corporation, and later from Shiseido Americas Corp. into Shiseido Group EMEA, Germany. Collaborate with global cross-functional departments, including marketing, finance, customer service, accounting, controlling, shopfitting, and general management. Accountable for building and growing the Laura Mercier and NARS brands within Germany, delivering strong top-line growth while improving country profitability. Responsible for forecasting, budgeting, and managing returns. Demonstrated leadership abilities, overseeing a team of 50+ employees and ensuring appropriate staffing levels. Lead negotiations with key accounts, including sell-in and sell-through activities and new product launches. Coordinate efforts for new door openings and maintain strong relationships with buyers, merchandising offices, and retailers

• Successfully drive retail sales and increase wholesale shipments, consistently meeting and exceeding short-term and long-term sales targets.• Serve as a liaison between retailers and Gurwitch Products, fostering strong and productive business relationships.• Proactively meet with retailers to establish and maintain fruitful partnerships.• Effectively manage and oversee budgets for each region, ensuring financial goals are met.• Take full responsibility for driving sales, customer contribution, and overall profitability of the German, Austrian, and Swiss business.• Lead and develop the sales and counter manager team within the DACH region, fostering a high-performance culture and achieving outstanding results

Dach

Implemented effective management and budget control strategies for each region, ensuring profitability of the German and Swiss business.Managed HR functions, including recruitment of account executives and general staff. Provided on-the-job training for account executives, fostering their professional development. Led and developed the sales and account team within the DACH region, promoting a high-performance culture. Successfully set up and implemented product listings and an EDI system. Developed and executed an online business and online strategy, including social media setup and marketing. Acted as a liaison between retailers and Gurwitch Products, fostering strong relationships. Drove retail sales and increased wholesale shipments, consistently meeting short- and long-term sales targets. Regularly met with retailers to form productive business relationships. Took responsibility for driving sales and customer contribution. Planned and executed events and promotions to drive brand awareness and sales.

Germany

Initially recruited to develop and execute strategies to achieve both long-term and short-term sales targets. Responsible for overseeing procurement, sales, distribution, promotion, merchandising, motivation, education, and placement. Cultivated profitable relationships with customers, negotiating annual agreements, returns, promotions, and special activities. Led new projects, visual in-store communication, and the implementation of counter systems within Douglas Germany. In September 2010, took sole responsibility for developing the training department of District Two Cosmetics. This involved planning, developing, implementing, distributing, and delivering training concepts, including special signature trainings for new staff members.Key Achievement:Implemented effective motivation strategies for management and employees, resulting in increased sales.

Dach

Recruited to analyze and forecast product and territory sales, develop and manage budgets, and collaborate with clients to plan for the upcoming year. Responsible for overseeing the implementation of marketing plans and merchandising strategies, as well as maintaining proper inventory levels. Set and achieved personal sales targets while supporting the team's overall objectives. Developed and maintained strong relationships with vendors to maximize business outcomes. Held accountable for sales performance, gross margins, budget adherence, forecasting accuracy, shrinkage reduction, expense management, and overall profitability. Established and monitored performance goals for team members, ensuring high levels of productivity and success. Provided extensive customer service training and education to retail teams, while also managing inventory control and resolving issues as they arise.Key Achievement:Successfully built a high-performing team that consistently exceeded projected goals.

Dach

Recruited to spearhead the implementation of comprehensive strategies to drive the attainment of both long-term and short-term sales objectives. Strategically planned and executed marketing, merchandising, and sales initiatives to maximize profitability. Oversaw the recruitment and training of freelancers throughout Germany, ensuring a high level of expertise and professionalism. Assumed full responsibility for procurement, sales, distribution, promotion, merchandising, motivation, education, and placement. Fostered mutually beneficial relationships with buyers, negotiating annual agreements, returns, promotions, and special activities. Developed and compiled all training manuals for each brand, ensuring consistent and effective training across the organization.

Dach

Led training initiatives for sales teams in the retail industry, focusing on skincare and makeup brands. Developed comprehensive training manuals tailored to each brand's unique selling points. Provided expert advice to customers on skincare and men's grooming products. Cultivated relationships with key industry clients to stay informed about emerging technologies and trends. Conducted training sessions to enhance the skills and motivation of store employees and management, resulting in increased sales performance.