Tanja Hee Lodberg

Tanja Hee Lodberg Email and Phone Number

Nordic Brand Manager hos Food Folk (McDonald's) @ Food Folk Danmark ApS (McDonald's i Danmark)
frederiksberg, hovedstaden, denmark
Tanja Hee Lodberg's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Tanja Hee Lodberg's Contact Details

Tanja Hee Lodberg personal email

About Tanja Hee Lodberg

I bring a wealth of experience in marketing and project management, thriving on leading both large and small projects from strategic planning to hands-on execution. My passion lies in the process of executing effective creative campaigns and I have worked with many different ad- and media agencies local, Nordic and International. I love refining and optimizing processes, fostering dynamic collaboration across teams and regions, and ensuring everything falls perfectly into place to effective campaigns that enables growth and a strong a brand. I’m an outgoing and very positive person who thrives at the sweet spot between teamwork, independence, and quick decision-making. Building strong relationships comes naturally to me, and I approach every interaction with an open mind. My work style is fast-paced, structured, and detail-oriented, and I get energy from working with a diverse range of people, and always give my can-do attitude.

Tanja Hee Lodberg's Current Company Details
Food Folk Danmark ApS (McDonald's i Danmark)

Food Folk Danmark Aps (Mcdonald'S I Danmark)

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Nordic Brand Manager hos Food Folk (McDonald's)
frederiksberg, hovedstaden, denmark
Website:
mcdonalds.dk
Employees:
54
Tanja Hee Lodberg Work Experience Details
  • Food Folk Danmark Aps (Mcdonald'S I Danmark)
    Nordic Brand Manager
    Food Folk Danmark Aps (Mcdonald'S I Danmark) Aug 2024 - Present
    København, Region Hovedstaden, Danmark
  • Zoologisk Have
    Marketingchef
    Zoologisk Have Apr 2023 - Aug 2024
    København, Hovedstaden, Danmark
  • Viaplay Group
    International Marketing Project Manager
    Viaplay Group Oct 2021 - Apr 2023
    - Manage all International campaign planning and execution for one of our biggest International markets, Poland- Ensure the appropriate market information is gathered and evaluated for campaign optimization- Work closely with Performance team and International press project manager to ensure all activities in international markets are optimized.- Plan, produce and implement all aspects of assigned projects.- Be main point person for project related questions as well as manage the plans for internal and external presentations and reporting.- Work closely with media agency in regard to all media buys and evaluations of such.- Work closely with advertising agency on campaign concepts and communication.- Set marketing concepts and making sure all brand guidelines are followed- Manage good relationships with all internal and external partners
  • Viaplay Group
    B2B Marketing Project Manager
    Viaplay Group Oct 2019 - Sep 2021
    Responsible for B2B marketing in Denmark, Norway and Sweden within our Ad Sales business. - Creating yearly marketing plans for these markets, plan exciting events for partners and execute marketing campaigns that adds high value to the overall Ad Sales strategy.- Together with the Commercial team help build the Ad Sales story for the Viaplay products; gathering insights and staying current with local trends and market openings.- Continuously ensure efficiency and identify opportunities in workflows.- Ensure transparent reporting & communication.
  • Viaplay Group
    Marketing Campaign Manager
    Viaplay Group May 2019 - Oct 2019
    Responsible for planning marketing campaigns at the Danish Market. Doing campaigns from A-Z; brief to media agency and advertising agency, creating the strongest media plan and make sure to deliver all the creative assets to deadline, and evaluate and follow up on KPI's and performance after campaign ending.
  • Aller Media A/S
    Brand Manager, Femina & In
    Aller Media A/S Nov 2016 - Apr 2019
    Manage marketing- strategy and campaigns for different Women's magazine (Femina, In, Elle etc.). In an decreasing print market I was a part of a digital transition with many challenges but also exciting opportunities. I was a part of all projects from A-Z and had a close collaboration with all internal functions as well as external partners such as media agency and advertising agency.
  • Aller Media A/S
    Kampagne Produktchef
    Aller Media A/S Oct 2013 - Oct 2016
    In this positions I was mainly execution marketing campaigns from many different brands like Mad & Bolig, Se & Hør, Femina, Billed Bladet, Spis Bedre and Isabellas. I made sure that all campaigns was delivered on time, and did evaluation on all campaigns to optimize performance going forward.
  • Malling Publication
    Project Manager
    Malling Publication Apr 2013 - Oct 2013
    I was helping Malling Publication with one of their big clients' (Magasin du Nord) Christmas campaign. I was project manager on doing their very famous Christmas catalogue, from creative concept, coordinating all products, photo-brief, look and feel, proof-reading etc.
  • Havas Danmark
    Project Manager
    Havas Danmark Sep 2011 - Dec 2012
    As project manager, I worked on large projects and campaigns for clients like; Sony Nordic, TV3, Disneyland Paris, Reckitt Benckiser & Astra Zeneca. I was responsible for:- Present clients with innovative solutions and making recommendations that pushed clients to do the right thing for their business goals.- I made realistic client expectations and made sure to exceed them.- Economic responsibility; budget & process planning, invoicing- Internal co-ordination with consultants, designers, art directors, text writers & graphic designers
  • Tv3
    Marketing Project Manager
    Tv3 Aug 2010 - Sep 2011
    Marketing Project Manager in TV3´s marketing department. Areas of responsibility:- B2B marketing- Strategic planning & implementation for BTB clients- Contact person between sales & marketing department- B2B budgeting- B2C marketing- Start-up meetings with different TV productions- Budget management & time planning- Preparation of campaign material, including contact with photographers, stylists, TV presenters, production teams & printers- Creative brief - Preparation of media plans
  • Magasin Du Nord
    Marketing Project Manager
    Magasin Du Nord Jul 2007 - Aug 2010
    As Marketing Project Manager I had full responsibility for following projects:- Start-up creative planning; finalizing the creative look and commercial angle for diverse campaigns- Budget & time planning, involving both internal & external partners. ’Sale’ of ideas throughout the organization & with external partners and brands- Preparation of campaign material, including contact with photographers, models, production teams & printers- Creative brief- Continuous progress updates for colleagues, management & external partners- Production of POS (BTL)- Preparation of media plans (ATL) and budget management- Campaign evaluation and sales analysis
  • Magasin Du Nord
    Student Assistant
    Magasin Du Nord May 2006 - Jul 2007
    Student intern· Backup for marketing managers

Tanja Hee Lodberg Skills

Marketing Management Advertising Marketing Communications Marketing Digital Strategy Direct Marketing Online Advertising Marketing Strategy Management Digital Marketing Business Strategy Event Management Strategy Digital Media Social Media Marketing Analysis Social Media Public Relations Customer Insight Online Marketing

Tanja Hee Lodberg Education Details

Frequently Asked Questions about Tanja Hee Lodberg

What company does Tanja Hee Lodberg work for?

Tanja Hee Lodberg works for Food Folk Danmark Aps (Mcdonald's I Danmark)

What is Tanja Hee Lodberg's role at the current company?

Tanja Hee Lodberg's current role is Nordic Brand Manager hos Food Folk (McDonald's).

What is Tanja Hee Lodberg's email address?

Tanja Hee Lodberg's email address is ta****@****ail.com

What schools did Tanja Hee Lodberg attend?

Tanja Hee Lodberg attended Copenhagen Business School, Copenhagen Business School, Niels Brock Copenhagen Business College, Varde Business School, Varde Gymnasium.

What skills is Tanja Hee Lodberg known for?

Tanja Hee Lodberg has skills like Marketing Management, Advertising, Marketing Communications, Marketing, Digital Strategy, Direct Marketing, Online Advertising, Marketing Strategy, Management, Digital Marketing, Business Strategy, Event Management.

Who are Tanja Hee Lodberg's colleagues?

Tanja Hee Lodberg's colleagues are Emilie Svenningsen Krupke, Louise Skaarup, Mads Sømod, Bitten Nørregaard, Frederikke Dalthur Knörr Rasmussen, Patrick Colm Ellehøj Davidson, Claus Østoft.

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