Tanja Radovanović Email & Phone Number

Italy

Italy

At OUX Lab, my mission is to create digital experiences that seamlessly blend functionality and emotion, driving growth for brands while ensuring users feel understood and empowered. I leverage design systems, user research, and data-driven decisions to craft solutions that inspire trust, foster connection, and deliver measurable results.

New York, United States

Pattern Brands is a rapidly growing lifestyle DTC e-commerce startup with the mission to make everyday rituals at home enjoyable, and consists of 7 different brands. I collaborate seamlessly with e-commerce, marketing, and development teams, for each of the brand's Shopify websites. ◆ Increased conversion rate through user-centered design of product & collection page features across 7 Shopify e-commerce brands.◆ I contributed to the creation of a new Design system, which we integrated into both Figma and Shopify. This modular theme, utilized across 7 brands, substantially boosted team productivity and reduced maintenance tasks.◆ Collaborated cross-functionally and seamlessly with e-commerce, growth, marketing, and development teams, and various other stakeholders for each of the brand's websites. ◆ Ensured solution feasibility within time and development constraints through stakeholder feedback and developer collaboration.◆ Did usability research, competition analysis, and documented insights into user behavior insights through Google Analytics, Clarity heatmaps, click-through rates, etc.

United States

◆ Built User-Centric Landing Pages: Optimized user journey & value proposition for lead generation fo a US talent recruitment agency which launched to be a successful business with worldwide talent and customers.◆ Increased Client Revenue: Designed and delivered 10+ high-performing websites and landing pages across diverse industries, contributing to measurable revenue growth for clients.

Maps of places a person has visited and is emotionally connected to. Bringing to life an original and personal collection of travel memories - the maps' colors are adjusted to each place's unique color palette. Points and lines of vibrations change position and vary in intensity based on the data obtained through an interview (or questionnaire) with the client, making each creation uniquely driven by their memories and feelings.More on Instagram @emotionalmaps

I did: brandings, landing pages, competition analysis, usability research, prototypes, and user flows. I was creating clear wireframes, detailed user flows, and interactive prototypes to effectively communicate design concepts to clients and developers.

Podgorica, Montenegro

Tallinn, Estonia

◆ Worked on context research, project design, and construction site detailed projects. Projects were based in Estonia and Latvia. ◆ Won 1st prize for urban planning design of Lahekalda neighborhood in Tallinn, Estonia.

Freelance

◆ Designed data visualizations, posters, and event collaterals.◆ Designed portfolios for marketing promotions and yearly publications.

Podgorica

Doctor Of Philosophy - Phd, Human Computer Interaction

Study program on Human-Computer Interaction Design in Media with professor dr Matjaz Debevc, part of MARDS Ph.D. program

Doctor Of Philosophy - Phd

Multi-disciplinary EU-funded Ph.D. studies, where I am focusing on topics related to Human-Computer Interaction Design in Media.

Master Of Science - Ms, Architecture

Participation design and interview research tools were used in a project focused on the youth housing problem and gentrification.

Master Of Architecture - March, Architecture

Participation design and interview research tools were used in a project focused on the youth housing problem and gentrification.

Specialist In Architecture, Architecture

Bachelor Of Architecture - Barch, Architecture Design, A