I'm a UX Designer with 4+ years of experience designing for start-ups in e-commerce, HR Tech, DTC, AI etc. My current focus is on AI startups, if you are part of one, contact me! At OUX Lab, my mission is to create digital experiences that seamlessly blend functionality and emotion, driving growth for brands while ensuring users feel understood and empowered. I leverage design systems, user research, and data-driven decisions to craft solutions that inspire trust, foster connection, and deliver measurable results.🧠 Deep Expertise in UX and AI – As a PhD candidate specializing in AI UX design, I bring research-backed insights that bridge the gap between cutting-edge tech and real-world usability.
🎯 Metrics-Driven Results – I focus on what moves the needle for your business—more engagement, better retention, and higher conversions.
🤝 A True Partner in Design – I collaborate closely with founders and teams, making the design process seamless, strategic, and even fun.At Pattern Brands, I’ve led the design strategy for a unified design system across 7 brands, designed and built 50+ landing pages, driven seamless user experiences, and boosted conversions by 23%. With a strong focus on user research and data-driven decisions, I turn complex problems into simple, user-friendly designs.Want to see what I’ve been working on? Portfolio: tanjaradovanovic.com/oux-labContact me: tanjaradovanoviic@gmail.comOutside work, I’m crafting emotional maps, reading books, and traveling the world for inspiration (40+ countries). I work remotely from Italy, collaborating with teams across the globe. Dog person. Curious ponderer. Avid reader. Map fan (check my brand @emotionalmaps on Instagram). 📖 Currently reading: Hacking Growth by Sean Ellis and Morgan Brown✨ Looking forward to: the Concert of Paul McCartney in Paris, this December!🎧 Listening: Mumford and Sons, always.Keywords: UX Design, User Research, Ph.D., Landing Pages, AI UX, Ethical AI, User Experience, Human-Computer Interaction.