Tanjiah .. Email & Phone Number

United Kingdom

Utilise UX research and data analytics to drive significant improvements in marketing user experience, enhancing user engagement and satisfaction. Advocate for UX best practices and led A/B and multi-variant (MVT) testing initiatives across website to optimise conversion rates, demonstrating commitment to data-driven decision-making. Foster collaboration across functions within matrix organisation, thriving in fast-paced, results-oriented environment. Exhibit exemplary communication, time management, and project management skills, crucial in steering projects to successful completion. • Spearheaded definition and ongoing evolution of user experience, site taxonomy, and visual design for LN's digital presence, and ensuring alignment with strategic goals. Engineered 35% increase in trial requests via strategic A/B testing, significantly boosting conversion rates for 2023. • Generated 20% web conversion lift during Q4 2024 through strategic UI A/B testing implementations. • Conceptualised and led development of LexisNexis Sidebar, a pioneering browser plugin that integrates legal news into users' browsing experiences, marking first-to-market achievement. Drove digital platform growth to 7.7K webstore visits and 1.6K plugin users while generating 11.5K additional website visitors.• Collaborated on comprehensive redesign and migration of Tolley tax site, enhancing user interface and user experience while maintaining cohesive brand identity. Worked with advanced SEO strategies has led to 68.9% increase in traffic, and 117.5% increase on revenue. Won a company award for my work on Tolley CMS Migration.• Contributed to e-commerce CMS migration of LexisNexis e-store, and user acceptance testing (UAT) for a smooth and functional transition.• Led initiatives for LexisNexis Race Equality Employee Resource Group and fostered positive company culture. Nominated for award on leading a key ERG event for UK and international colleagues on racial equality.

United Kingdom

Open to opportunities - full time and contract work, both remote and hybrid

Led both quantitative and qualitative analysis, conducted usability testing, and initiated A/B testing to optimise user interfaces. Utilised red route analysis, user interviews, and questionnaires to gather actionable insights. Created wireframes, prototypes, and engaged in crazy eights and mind mapping sessions to foster innovative solutions. Developed straw man proposals and conducted card sorting to enhance UX strategies, compiling findings into comprehensive UX reports. Used Google Forms to gather user research data which informed my designs. Designed style guides, logos, and colour palettes; enhanced typography and iconography; and developed UI elements and components based on grid systems. Ensured designs adhered to UX laws such as Hicks Law, Miller's Law, Aesthetic Usability Effect, and Jakobs Law, promoting intuitive and legally compliant user interfaces. • Developed three investigative case studies, including significant review of New Look's e-commerce site, identifying key opportunities to enhance UX and sales conversions.• Earned course certificate in advanced UX techniques and built robust portfolio showcasing wide range of design and research skills.• Ideated and launched unique website and mobile app addressing social issues such as homelessness and domestic violence, demonstrating commitment to social responsibility.• Created and led development for original concept, Haven, a social justice mobile app and desktop platform designed to assist women facing homelessness.Key Projects:• Fund My Food Bank: Designed and developed original MVP for donation platform during Deen Developers Hackathon, aimed at addressing food poverty efficiently. Received special commendation.• Haven: Pioneered social justice platform that provides crucial resources and support for homeless women.• New Look: Overhauled user journeys across all digital screens, improving user interactions and trust in brand, thereby enhancing overall customer satisfaction.

London, United Kingdom

Spearheaded management and curation of user experience for company's Wordpress site, ensured seamless user journeys as well as content management, always aligned with branding standards. Utilised Adobe Suite to design and brief graphics for national bestselling book campaigns, collaborating closely with renowned authors such as Malala Yousafzai. Collaborated effectively with multiple stakeholders and international teams to coordinate marketing efforts and enhance brand visibility. • Developed and implemented user-focused content strategy for Instagram, resulting in significant growth of over 10,000 followers within five months.• Led digital and print advertising campaigns, including branded email marketing and high-conversion Amazon advertisements, driving substantial revenue growth of approximately £20K.• Received award as industry panel host with Creative Access, recognised for exceptional contributions to mentoring interns.• Co-chaired industry's first Muslim Employee Network, launching successful Ramadan awareness campaign that fostered inclusivity and cultural understanding within workplace.• Contributed to high-profile marketing campaigns that significantly increased brand engagement and customer interaction.

London, United Kingdom

Consistently met and surpassed upselling targets through effective customer engagement and sales techniques. Nominated to train new employees, acknowledging my proficiency in store operations and my ability to mentor others. • Achieved and exceeded upselling targets by employing effective sales strategies and customer interactions.• Recognised for outstanding performance and reliability, leading to role in training new team members.

London, United Kingdom

Took charge of company's website, forging functional and clear user journeys. Ensured that content was regularly updated and aligned with marketing strategies. Acted as channel strategist, optimising content distribution across various platforms to maximise reach and engagement. Produced compelling marketing content that supported promotional efforts and enhanced audience interaction. Played key role in resolving complex Amazon rights issues, safeguarding company’s intellectual property and business interests. • Successfully navigated and resolved rights issues on Amazon, a critical action that protected Scribe's business interests and revenue streams.

London, United Kingdom

Writing monthly newsletters to prospective BA History students and representing the History DepartmentPublic spokesperson at events such as open days and taster sessions

Master Of Arts - Ma

Bachelor Of Arts - Ba