Keith Tan 陈君宏 Email & Phone Number

Hanoi, Hanoi, Vietnam

Southeast Asia

I’ve had experience as a consultant on both market research, strategy and implementation projects, with clients ranging from:• a single founder with an idea; to • early-stage startups building a product in beta; to • blue-chip corporate innovation teams looking to leverage on startup methods to explore a market opportunityPast clients include: Phillip Morris International(MY), Schneider Electric(CHN), Fonterra(MY) & VinUniversity(VN)Every engagement is unique, and recommendations will be based on your specific business needs and organisational readiness. But I typically work with:• Accelerators or Organisations developing early-stage startups• Companies wanting to innovate; or test/validate a new product offering in the market• Companies wanting to explore/validate the potential of a new market opportunityOn:• User Research• Customer Profiling and Journey Mapping• Customer Interviews (Jobs-to-be-Done)• Ideation Workshops• Market Validation / Acceptance Testing (online & on-ground) in various SEA markets• Lean Startup• Product Strategy• Business Model Innovation• Rapid ExperimentationIf you are an organisation/event supporting early-stage startups or grassroots entrepreneurship movements, I’m always happy to join you as a mentor, coach, facilitator or speaker. If you:• Are a budding startup founder that needs help with product validation or just someone to talk to & bounce ideas; or• Have an idea that you think has potential but is unsure of how to test your assumptions; or• Want to learn how to validate any idea in a structured, step-by-step methodology;• Just wanna say hello;You can schedule a call with me at: https://clarity.fm/keithtan or just send me a DM :)

Silicon Valley, California, United States

Invited as Mentor for the Nur-Sultan Kazakhstan Virtual 2022 program from Feb 2022 to May 2022. Link here: https://fi.co/mentorsI gave lectures to the cohort on Lean Startup, Customer Discovery and Development, and had the chance to judge their learnings and growth through one-on-one after hours sessions.The Founder Institute is the world's largest pre-seed startup accelerator. Since 2009, we have helped over 5,000 entrepreneurs get the focus and support needed to build a business that matters. Based in Silicon Valley and with chapters across 90 countries, the Founder Institute's mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.

Malaysia

• Spearheaded the pilot of JFDIx - the first open sourced accelerator, in Sri Lanka. Successfully graduated 5 local startups in our first batch.• Shared entrepreneurship and innovation know-how through speaking in >10 major educational institutions, startup events and organisations.• Aided in high-level decision making by providing insights about the local digital industry to the company to help understand the local startup landscape• Evangelised, helped identify and recruit potential startup teams for JFDI's 100-day Accelerate programme and investment portfolio

Singapore

Corporate Innovation:• Did field market exploration for corporate innovation projects, gathering insights online and on-ground about various markets, and understanding the local context, culture, demand and market entry barriers.• Specialised in Early-Stage Validation & piloted corporate R&D projects in the market to test viability.• Supported various corporate innovation projects on the back-end.• Major regional clients included Bosch and Sivantos.Startup Acceleration:• Trained early-stage startup teams and founders on Customer Discovery, Solution Validation and Growth Hacking through JFDI Discover(an online 21-day pre-accelerator for startups). Coached founders from USA, Singapore, Malaysia and more.See: https://jfdi.asia/discover

Vietnam

• Led a 3-man team (2 developers & I) to build a new food ordering application for the company• Brought new application from Ideation to Market Validation and Problem-Solution fit within 4 weeks• Communicated and articulated detailed product requirements, functions & features to developers in business documentation• Created a full, localised Go-To-Market Strategy for said new product offering• Initiated and executed the company's first community building initiative/event (#Hottab Hangouts), resulting in new connections and hires

Penang, Malaysia

• A part of DrinkEntrepreneurs Malaysia, recognised as the Largest Business Social Event & Organisation in Malaysia• Built from scratch and led a team to build the first DrinkEntrepreneurs community in Penang, Malaysia• Organically grew an active community of 500+ people in 6 months• Designed, planned and executed networking events for DrinkEntrepreneurs in Penang• Successfully aligned the agendas of a diverse crowd to create a dynamic, like-minded community of entrepreneurial spirit• Supervised and facilitated the opening of new cities: DrinkEntrepreneurs Oslo, DrinkEntrepreneurs Kota Kinabalu*DrinkEntrepreneurs in Penang is still active now under new management.

Penang, Malaysia

• State Athlete (Penang)• Top-ranked State Resident Athlete(Archery) from 2013-2014• Bronze Medal in National Games 2012 (SUKMA)• Numerous Awards and Medals locally and internationally

Penang, Malaysia

• 1st Dan Black Belt• Certified International Taekwondo Instructor• Assisted in conducting and supervising training classes and self-defense seminars• Assisted in preparing and training students for Taekwondo competitions• Participated in public self-defence demonstrations and performances

Penang, Malaysia

• Co-created a training curriculum for junior scouts to advance in rank and skills(theoretical & practical) to achieve King Scout• Was in charge of documenting all plans, frameworks and meeting minutes for official use• Worked closely with the District Scouts Committee to come up with training structures and frameworks for junior scouts

Axiata Young Talent Programme, Business Administration And Management, General

• Was among the top 5% being selected out of ~1500 applicants nationwide to undergo a two-week business development and leadership.

Business

Activities and Societies: Toastmaster's Club, Community Leader & Events Organizer

High School Diploma, Science Stream

Activities and Societies: Prefect's Board, Boy Scouts' Troop, Archery Team, Track & Field Team, Robotics Society, Leo Club One of the top.