Managing high sales volume best-seller multi brands with customers ranging from North America to Europe in a competitive e-commerce market environment:- Syncwire- UNBREAKcable- Atumtek- VapEeze- Addsfit

— As a Marketing Manager I had the opportunity to manage various marketing projects at ROMOSS:• Coordinated day-to-day digital marketing activities, developed and managed content output, online advertising campaigns, and regional market promotions.• Planed and implement Facebook Ads & Goggle Ads, paid advertising strategies for seasonal campaigns to drive reach, engagement, and brand awareness.• Actively monitored and analyzed all advertising campaigns and reported on… Show more — As a Marketing Manager I had the opportunity to manage various marketing projects at ROMOSS:• Coordinated day-to-day digital marketing activities, developed and managed content output, online advertising campaigns, and regional market promotions.• Planed and implement Facebook Ads & Goggle Ads, paid advertising strategies for seasonal campaigns to drive reach, engagement, and brand awareness.• Actively monitored and analyzed all advertising campaigns and reported on metrics, insights for higher management and set up optimization recommendations for advertisers and cooperative agencies.• Managed website redesign and platform migration, content plan, SEO, product page copywriting, IT infrastructure setup and continuous maintenance in line with brand image expectations.• Implemented a warranty registration campaign that generated over 160k retail customer registrations from all over the globe into a CRM system that automatically surveyed them through the signup process.• Run multiple comparative market research activities with Conjoint Analysis and Discrete Choice Modeling statistical techniques on survey data to find a realistic way to measure how individual product attributes affect people's preferences, with the goal of helping product development decision making. Show less

— As Facebook & Google AdWords Senior Optimizer, trained, managed and lead a small team of Facebook and Google PPC and Media Buy advertisers.• Set KPI's, analyzed daily metric data, acted on compiled summary reports, and performed regular performance reviews of conversion metrics and made sure that all important advertising guidelines are met. Initiated company wide log reports and recommendations based on those results. • Aggregated app usage behavioral data so that we could… Show more — As Facebook & Google AdWords Senior Optimizer, trained, managed and lead a small team of Facebook and Google PPC and Media Buy advertisers.• Set KPI's, analyzed daily metric data, acted on compiled summary reports, and performed regular performance reviews of conversion metrics and made sure that all important advertising guidelines are met. Initiated company wide log reports and recommendations based on those results. • Aggregated app usage behavioral data so that we could achieved the lowest 0.3 USD CPI (Cost Per Install) with a daily 6000 installs constantly in different regions of the word for China based apps like iReader, G O Speed, GO Battery Pro, Kika Emoji Keyboard Show less

— As an Ecommerce Marketing Manager developed a deep understanding of the brand and business goals and applied them to loyalty marketing initiatives at OPPO:• Collaborated with cross functional business partners to facilitate development & delivery of loyalty strategies and marketing activities• Mapped out the customer lifecycle journey analysing transactional data using Market Basket Analysis to plan accurate sales campaigns• Developed a 360 degree view of our customers… Show more — As an Ecommerce Marketing Manager developed a deep understanding of the brand and business goals and applied them to loyalty marketing initiatives at OPPO:• Collaborated with cross functional business partners to facilitate development & delivery of loyalty strategies and marketing activities• Mapped out the customer lifecycle journey analysing transactional data using Market Basket Analysis to plan accurate sales campaigns• Developed a 360 degree view of our customers through Cluster Analysis to run highly relevant loyalty marketing messages with the goal of increasing purchase frequency.• Created program KPIs to measure and evaluate program effectiveness and identify opportunities for further improvement• Generated new and improved existing email marketing campaigns using Response Modeling, that reinforce brand value proposition across the customer life cycle to reduce customer churn, increase loyalty, and improve the customer experience• Created, optimized, and evolved retention strategies to retain, grow, and strengthen customer base• Managed campaign testing across all customer touch points to continuously improve customer growth, retention and lifetime value Show less

— Website Coversion Optimization/Advertisement:• Successfully revamped the website from design to customer experience.• Improved onsite user experience, reducing bounce rate on product page by 10%, increased new sessions by 10%, sessions by 125%, increased users by 140% and 100% increase in page views.• Planned and executed Facebook & Google AdWords marketing and advertising campaigns on scale to reach and gain new customers overseas and increase our sales and… Show more — Website Coversion Optimization/Advertisement:• Successfully revamped the website from design to customer experience.• Improved onsite user experience, reducing bounce rate on product page by 10%, increased new sessions by 10%, sessions by 125%, increased users by 140% and 100% increase in page views.• Planned and executed Facebook & Google AdWords marketing and advertising campaigns on scale to reach and gain new customers overseas and increase our sales and revenue• Transactions increased by 85%.• Cart abandonment rate decreased from 92,5% to 75%.• Significantly increased sessions to website via social referral to 290%.• Successfully sold out a new product within 24 hours of launchthrough remarketing and social media promotion.• Maintained customer’s support satisfaction level rate close to 98%.• Successfully supervise the implementation of various APIs to enhance the user experience (UX) and internal communication. Show less