Kurtis Tan (譚永林) Email & Phone Number

Reno, Nevada, United States

• Develop strategic plans using existing database information and new information to develop new business plans for Asian Marketing
• Reviews data results to provide recommendations to enhance Asian marketing programs, including developing programs on social media
• Collect, analyze, and interpret useful data to provide a sound basis for strategic business decisions
• Create mail campaigns and monitor and modify them if necessary to ensure maximum profitability is being achieved
• Evaluate performance of all casino Asian offers, promotions, and events to make sure re-investment rates are maintained and acceptable profit margins are achieved

Reno, Nevada Area

• Responsible for accurate and timely reporting across the CRM database, loyalty program, email program and direct mail for cross-functional and executive audiences
• Develop segmentation strategies for the direct mail through analysis of key drivers for optimization of sales and retention
• Analyze promotional tactics and make recommendations for improvements
• Develop promotional offers - appeal, competitiveness, operational impact

Reno, Nevada Area

• Assisted on events for Asia Player Club clients including coordinating logistics for up to 250 guests

Reno, Nevada Area

- Hiring and Training staff on steps by steps service, hopsitality, cocktail, and beers-Scheduled 50+ employees across two restaurants-Payroll and labor management for all 50+ staff members -Oversaw managers and worked closely with them in food quality, service and scheduling-Keep tracking and ordering for liqur and food supply through 10-12.

Reno, Nevada Area

• Assist family business grow to five restaurants within seven years
• Involved in various operational aspects of the business (cashier, waiter, and host)
• Drove cross-media marketing efforts from developing creatives to online, radio, and print campaign management
• Continuously assess market to evolve product, pricing, and also expansionary potential