Tanmay Kashyap Email & Phone Number

Mumbai, Maharashtra, India

Noida, Uttar Pradesh, India

Husqvarna Motorcycles:• Conducted comprehensive research and user interviews with employees across diverse sectors, identifying critical tasks and functionalities for integration in design.• Created high-fidelity wireframes and prototypes of an operational dashboard, informed by research findings to achieve a 30% increase in task efficiency.Portland General:• Leveraged analytics data and user-centered design principles to optimize information architecture for user onboarding, resulting in streamlined user journeys and a 36% reduction in bounce rate.Western Union:• Resolved critical bugs across 5+ country-specific web apps, serving a user base of 15+ million monthly visitors, leading to a decrease in user-reported issues.• Implemented WU's new design language to their websites, ensuring enhanced platform-wide cohesiveness and visual experience. • Collaborated with stakeholders, product managers, and developers, to translate business objectives and requirements into actionable design strategies.

Mumbai, Maharashtra, India

• Designed the architecture and user experience, in a team of 3 designers, for HDFC Sky's investment procurement platform and associated marketing website from concept to launch, serving HDFC Bank's extensive customer base of over 71 million.• Executed literature study, competitive analysis, and 8+ user interviews for data-driven design decisions.• Introduced 5+ new features, including a dynamic dashboard that personalizes content based on user behavior, and animated illustrations (using Lottie files) for clarifying complex investment concepts, aiming to adapt to both novice and expert user needs and facilitating in-app learning.• Recognized by HDFC CEO and senior management for establishing a purpose-driven Design System.

• Designed UX flows and UI screens for Helioscart, a multi-purpose digital procurement platform, and its 5 associated digital products in civil, electrical, and mechanical sectors.• Developed the visual identity, including branding and logos, for Helioscart and its product lineup.

Jabalpur, Madhya Pradesh, India

Responsibilities included• Managing and directing my assigned team members.• Communication between multiple other teams and departments.• Management of hospitality of speakers and other logistics during event.

Jabalpur, Madhya Pradesh, India

Tarang is the annual cultural festival of IIITDM Jabalpur.• Was in the Branding Team for Tarang 2018.• Designed graphic assets for Tarang 2018 including but not limited to brochure, social media assets, flexes, posters and illustrations.

Gurgaon, India

Was solely responsible for handling their Social Media Graphic Content.

Gurgaon, India

• Crafted 20+ marketing assets, including posters and illustrations, for both online and in-store campaigns.