Ming Kim Tan Email & Phone Number

Singapore

Singapore

1. Developed campaigns for Spotify & Netflix across the APAC region (Malaysia, Taiwan, Thailand, Philippines, Indonesia).2. Currently involved in Regional planning for FMCG clients across APAC.

Singapore

Development Media Strategies for Beiersdorf Singapore, Samsonite, Qantas, Trip.com

Kuala Lumpur, Kuala Lumpur, Malaysia

Development Media Plan for Beiersdorf Malaysia:- Work with the Business Director and client to develop effective media strategies.- Assess, identify and recommend media initiatives that positively influence the plan/strategy.- Effective use of data and platform analysis to develop more insightful media solutions.- Effective use of planning and research.

Malaysia

• Act as an intermediary between media owners & client.
• Recommend new media opportunities.
• Develop schedules & arrange the booking of media.

• Lead a team of 3 (Creative, Content & Digital Operations) to formulate cost-efficient campaigns
• Responsible for driving traffic to the website & usage of the mobile App which generated an estimate of RM 30,000,000 worth of car sales over the course of 1 year.
• Successfully organized the company’s media launch & acted as the representing spokesperson which generated estimated RM800k worth of earned media coverage on Print, Radio & Digital.
• Worked closely with in-house operational & tech-development team to design multiple web-based mechanisms.
• Lead & develop partnerships to Major Banks & Auto-Insurance providers.

Malaysia

• Manage McDonalds Malaysia’s digital campaigns by working together with account director.
• Successfully implemented crisis control campaigns during 2016’s Halal debacle which minimized negative backlash due to irrational boycotts from the public.
• Introduced McDonald’s partnership with Angry Birds movie via YouTube campaign which generated 4m views.
• Converted client’s digital campaigns towards acquisition-based objective rather than click-based which enabled sales-driven Ad campaigns.
• Work closely with Account Directors to lead the Digital strategic approach on multiple pitches.
• Actively involved in company’s regional pitches, i.e. Volkswagen, H&M

Malaysia

• Proactively & independently manage Telekom Malaysia’s largest portfolio, the consumer division portfolio (Broadband: UniFi, Streamyx & PayTV: HyppTV) which amounted to an estimate of RM24 million per year.
• Work closely with the GM to plan & monitor client’s overall yearly budget.
• Lead a team of juniors and provide coaching on Media Planning, Implementation, Media Research and Competitive Review.*Awarded “Best Use of TV/ Cinema screen 2014” by Malaysia Media Awards for the campaign ‘Driving.

Plaza Damansara

• Portfolio of clients consists of First City University College (formerly KBU College), The Chicken Rice Shop, Nibong Tebal Paper Mills, Laneige Malaysia & Various property clients.
• Proactively negotiated with Media Owner to create unique packages to ensure cost efficient media plans.
• Minimal supervision required & was able to secure a position as the client’s trusted media advisor.
• Advanced ‘The Chicken Rice Shop’s advertising strategies to the next level with the introduction of TV into their media mix which increased Adspend by an additional RM3mil. per year.
• Formulated & pitched a unique media mix to First City University College targeting to students completing their SPM thus growing student sign-ups.

Bachelor Of Business, Marketing & Management (Major), Economics (Minor)

Spm, O'Levels

Activities and Societies: 2008-Vice President of the Leo Club of Taman SEA 2008-Taman Sea Atlethics