Minying Tan Email & Phone Number

Singapore

Singapore

Singapore

DBS Wealth & POSB Brand

Singapore

Past Portfolio: Devialet Global, Tiffany&Co, Kimberly-Clark, OCBC, Grab, Jones Lang LaSalle, Lalamove, Alibaba

Singapore

Took complete ownership over all corporate social media platforms, including content curation and community engagement. Halved CPF, increased followers by 25,000 and increased reach five-fold in 3 months.Ran Facebook and Instagram ads for in-house marketing campaigns, while working closely with the creative team to produce design collateral for organic and paid posts.Planned and executed multiple social media marketing campaigns, including Featured Seller Program, Product Showcases and new Features Launches.Liaised with various teams in a business role to create new features for Webapp and Mobile App, including the creation of in-app content and logic affordances, on a bi-weekly basis.Lead projects for App features such as Help Centre, Chat feature and WebApp logic.

Singapore

Managed teams of more than 20 ushers to run Front-of-House for events in the Hall or Theatre.Spearheaded communication between Venue Manager, production staff as well as the client during the entirety of the event, including pre- and post-show activities.Managed administrative issues of the event such as ticketing issues, crowd documentation for emergencies and post-show reports.

Singapore

In-charge of the UOB account for performance analysis of partnerships in mega campaigns such as 9.9 and 11.11, including negotiating new contract terms.Managed the monitoring of partnerships with major partners for mega campaigns across 7 countries in the APAC region.Participated in market research for new partnership leads for key shopping campaigns.Met KPI for 2019 mega campaigns for number of partnerships, successful voucher usage and mega campaign revenue.

Singapore

Conceptualised product storytelling and pitch ideation for key clients such as Unilever and P&G for multiple projects such as Lux and Dove.Conceptualised and designed pitch decks, prototype submission kits and sample marketing collateral for client pitches.Conducted primary market research for new project briefs and took ownership of managing inspiration products for each new pitch angle.Worked closely with APAC teams to discuss and ideate best marketing angles for each project and client.

Bachelor Of Social Sciences, Communications And New Media | Marketing And Advertising

Activities and Societies: NUS Varsity VolleyballHonours with Distinction

'A' Level Certificate, Biology, General

Activities and Societies: Volleyball