Tanner Marshall

Tanner Marshall Email and Phone Number

President and Owner @ Creative Fulfillment, Inc
Portland, OR, US
Tanner Marshall's Location
Portland, Oregon, United States, United States
About Tanner Marshall

After a successful 20 years at Nike, it’s time for me to embark on a new adventure. Working with such an iconic brand has been a dream come true. I’ve had the privilege of collaborating with some of the most talented and passionate people in the industry, and together, we’ve achieved amazing things. From launching and revitalizing innovative products to fostering a culture of creativity and excellence, my journey at Nike has been nothing short of extraordinary. I’m grateful for the experiences, the challenges, and the lifelong friendships I’ve made along the way.I’m particularly proud of driving sustained growth in revenue and market share. Across an array of athletic footwear and apparel lines, I’ve delivered new models, refreshed classic franchises, and responded to marketplace opportunities and threats. I helped redesign internal processes to make Nike faster to market to better capitalize on seasonal trends and customer preferences. Through it all, I’ve invested in people and earned a reputation as a team-focused leader who engenders trust and confidence from diverse staff members through authenticity, empowerment, accountability, and thoughtful mentoring. I’m a powerful storyteller who inspires confidence among staff and colleagues and propels customers to action. As I move into this next chapter, I’m excited about the opportunities that lie ahead and eager to bring the skills and knowledge I’ve gained to new endeavors. Thank you to all my mentors, teammates & friends for the support and memories. Here’s to the future and the adventures to come!Let’s connect! Or email me at tannermarshall@gmail.com.Key Strengths: Product Creation | Consumer Research | Management | Process Improvement | Innovation | Communication | Storytelling | Collaboration | Mentorship | Creative Thinking | Problem Solving | Forecasting | Planning | Customer Relationships | Supply Chain | Merchandising | Budget Management | Hiring | Onboarding | Training & Development | Diversity, Equity & Inclusion

Tanner Marshall's Current Company Details
Creative Fulfillment, Inc

Creative Fulfillment, Inc

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President and Owner
Portland, OR, US
Tanner Marshall Work Experience Details
  • Creative Fulfillment, Inc
    President And Owner
    Creative Fulfillment, Inc
    Portland, Or, Us
  • Nike
    Global Senior Product Director, Women'S Lifestyle Footwear - Classics
    Nike Oct 2020 - Jun 2024
    Beaverton, Oregon, United States
    ✔️ Led a cross-functional team of 72 staff designing, improving, and reimagining products, maintaining the company’s top position in market share for Women’s Lifestyle Footwear in the face of increasing competition and shifting trends✔️ Rebalanced the product mix to reduce risk and increase trend responsiveness, which resulted in 8% compound annual growth over five-years and generated 85% of Women’s Lifestyle Footwear revenue✔️ Revitalized a Classics product line in response to declining sales of flagship models, growing the renewed line into the largest in all Women’s Footwear, surpassing $280M in revenue by the end of fiscal year 2024✔️ Maintained 10 product lines with $100M in sales each fiscal year between 2022 and 2024✔️ Streamlined processes that reduced the product creation cycle timeline by 33%
  • Nike
    Global Senior Product Director, Core Performance Footwear
    Nike Nov 2018 - Oct 2020
    Beaverton, Oregon, United States
    ✔️ Directed the creation of 30+ new models each year by a cross-functional team of 65 staff✔️ Accounted for 51% of Performance Running revenue, 74% of Men’s Training revenue, 60% of Women’s Training revenue, and 23% of Basketball revenue✔️ Fast-tracked the design, development, and commercialization of a moderately priced running shoe to compete directly with an emerging competitor, resulting in $50M in first-year revenue
  • Nike
    Senior Product Line Manager, Core Performance Footwear - Running
    Nike Jul 2017 - Nov 2018
    Beaverton, Oregon, United States
    ✔️ Propelled 12% year-over-year growth on a multi-billion dollar book of business, including entry-level and moderate price shoe categories, representing 50% of the Running category revenue ✔️ Launched the largest Core Running franchise, Nike Revolution 5, selling 15M+ units per year ✔️ Collaborated cross-functionally with financial, sales, and merchandising colleagues to improve management of deliverables, major team checkpoints, and a challenging product creation calendar
  • Nike
    Senior Product Line Manager, Air Max Footwear
    Nike May 2015 - Jul 2017
    Beaverton, Oregon, United States
    ✔️ Increased revenue by 50%+ in a single year, up to $630M, by introducing popular new models, refreshing classic models for anniversary editions, and executing effective merchandising strategies ✔️ Developed a long-range demand plan for products using the proprietary Air Bag innovation, ensuring appropriate production of different Air Bag varieties for corresponding models
  • Nike
    Senior Product Line Manager, Kids Footwear
    Nike Jan 2013 - May 2015
    Beaverton, Oregon, United States
    ✔️ Grew revenue 15% year-over-year to reach $450M for the Athlete Signature/Core Basketball line✔️ Increased gross profit margin by 3.7% through implementing cost containment measures and adding value
  • Nike
    Product Line Manager, Football & Lacrosse Equipment
    Nike May 2008 - Dec 2012
    Beaverton, Oregon, United States
  • Nike
    Product Line Manager, Indie Sport Culture Footwear (Stretch)
    Nike Nov 2007 - May 2008
    Beaverton, Oregon, United States
  • Nike
    Product Information Analyst, Sport Culture Footwear
    Nike Feb 2006 - May 2008
    Beaverton, Oregon, United States
  • Nike
    Business System Analyst
    Nike Sep 2004 - Feb 2006
    Beaverton, Oregon, United States
  • Nike
    Business System Analyst, Product Creation It - Intern
    Nike Jun 2004 - Sep 2004
    Beaverton, Oregon, United States
  • Nike
    Software Engineer, Sap Supply Chain - Intern
    Nike Jun 2003 - Aug 2003
    Beaverton, Oregon, United States
  • Bureau Of Land Management
    Wildland Firefighter
    Bureau Of Land Management Jun 2001 - Aug 2002
    Burns, Oregon, United States
    ✔️ Fire Suppression: Engaged in direct and indirect attack methods to control and extinguish wildfires.✔️ Initial Attack: Responded quickly to wildfire incidents, assessing fire behavior and establishing control lines.✔️ Engine Operations: Operated and maintained fire engine apparatus, executing pump operations and hose deployment.✔️ Hand Crew: Collaborated with hand crew teammates to construct fire lines, clear vegetation, and conduct controlled burns.

Tanner Marshall Education Details

Frequently Asked Questions about Tanner Marshall

What company does Tanner Marshall work for?

Tanner Marshall works for Creative Fulfillment, Inc

What is Tanner Marshall's role at the current company?

Tanner Marshall's current role is President and Owner.

What schools did Tanner Marshall attend?

Tanner Marshall attended Linfield University.

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