- Managed the marketing team responsible for the Malouf Home brand and Malouf VIP, Malouf Companies pro deal business, including email marketing, social media, website content and market research analyst.- Worked with Product Development team to develop a product assortment targeted to online shoppers based on market research, consumer feedback and historic sales. - Guided marketing team to conduct consumer research, understand competitor analysis exercises, and expand unique selling propositions to use in marketing content.- Driving force behind a 220% increase in the direct to consumer business starting with a $50,000 marketing budget. Sales channel remained profitable during a time of resource reductions and cost increases.- Managed profitable P&L for Malouf Home website business and Malouf VIP pro deal business for over 2 years.- Work with Accounting and Finance teams to insure business is following proper financial reporting. - Maintained the relationship with an outside advertising agency and managed a $1M ad spend budget. - Built out digital marketing campaigns with SEO and Social Media to increase brand awareness and recognition. - Presented results biweekly to sales and marketing executives, sharing updates on KPI metrics, product performance, marketing campaigns and customer feedback. - Successfully executed marketing campaigns by creating a promotional calendar, product bundles, online warehouse sales and partnering with Malouf Foundation to improve profitability and financial standing. - Created SMS text message and Email automations, making over $150,000 in the first month. - Targeted specific demographics for email and retargeting campaigns to increase sales by 20% in the first 3 months of implementation.- Designed conversion metrics by partnering with UX/UI Design and Web Development teams to build a new website (maloufhome.com). Authored a conversion checklist which was essential to tracking progress.

- Collaborated with Design and Software Engineering teams to develop app to streamline orders at tradeshows. - Created and implemented new product launch process to ensure new product arriving would have creative content ready for retailers to sell in their stores. - Oversaw many projects to improve our wholesale ordering portal, including adding features to reduce order booking times, making marketing assets more accessible and communication with retail partners.

- Assisted in various marketing projects to help insurance agents have marketing collateral to use in sales pitches and prospecting.- Consulted on marketing initiatives to help clarify if messaging, imagery, copy were within brand guidelines and was focused on the target audience. - Developed marketing plan for 2020 year focused on finding more qualifying customers to decrease time spent on high risk customers. Plan presented and accepted by President and Executives of the company.

- Created a course curriculum for over 50+ marketing students for two semesters in marketing trainings, guest lectures and marketing certifications.- Coached over 20 teams in marketing case competitions for companies such as Campbell Scientific, Develop Ogden, and Ocore. Led 2 teams, taking 2nd place in on of the competition for Broken Beak Sweets.

- Worked with the Utah State Athletics Department to promote athletic events and in game sponsorships.

- Intern in the International Personal Lines Division assigned to create resources for targeting demographics with the amount of risk Chubb and their underwriters are willing to take on. - Worked with 11 offices all over the world to compile all their marketing materials for coverages and analyze them made recommendations to division executives on how to adjust their materials to be more effective.