Marketing Campaign Strategist Ll
Current- Collaborate with department leads and executives to create effective growth strategies.- Generate and execute campaigns for member and business acquisition, retention and relationshipbuilding using targeted campaigns and other marketing avenues- Prepare thorough campaign plans including market research, targeting criteria, channel strategy andschedule, and goals- Manage the development and execution of multiple campaigns concurrently- Review campaign assets to ensure compliance with brand guidelines and federal law- Monitor and report on effectiveness of marketing campaigns and initiatives and provide meaningfulanalysis and insight for future efforts- Evaluate and utilize third-party data for increased member and business acquisition and retention.- Help develop marketing matrices to track and report efforts- Manage Commercial Services sponsorship activities through sponsorship prospecting, proposalevaluation, and contract recommendations and servicing- Evaluate marketing and advertising needs for use in agreements with Commercial Servicessponsorship partners- Improve product marketability and profitability by researching, identifying, and capitalizing on marketopportunities- Understand the competitive landscape and identify strategic opportunities and threats while stayingcurrent on market trends.- Assembled and lead the Hispanic Initiative Committee β work with committee members to create andachieve objectives that assist the credit union in meeting the needs of the Hispanic membership andcommunity.
