RoboCMO offers marketing advising, consulting, and fractional role services to early stage B2SMB companies who are ready to scale inbound demand. It also produces a kickass newsletter.

- Provide Executive team with strategy recommendations based on research and analysis of competitor products, pricing, organizational structure, acquisitions, and other strategic initiatives.- Conduct addressable market analysis to drive company market expansion strategy.- Work with external third parties to assess partnerships and licensing opportunities

- Managing a team of product/project managers, salespeople, and marketing campaigns, during which time our team has increased our brands' annual revenue from $2.5M to pacing for $4.2M.- Collaborating with Creative DIrector to produce effective marketing collateral requirements, and managing the execution of those requirements.- Working with Development team on both front-end and reporting requirements and managing the execution of those requirements. - Creating quarterly marketing plans for the brands' many e-commerce sites, including email, direct mail, outside sales, and PPC campaigns, analyzing the results of different strategies in each of those channels and adjusting them to best reach annual revenue and net income goals.- Managing relationships with the major real estate companies, including creating mutually beneficial marketing contracts, addressing product quality/service level concerns, and coordinating the launch of new brand product designs.

- Created valuations and then negotiated and drafted acquisition agreements of 3 companies ranging between around $400k and $1M in annual revenue, All three targets will have aggregate net income greater than the purchase price in less than 2 years from the purchase date.- Coordinated with senior managers in Production, Accounting, Customer Service and Development to integrate all acquisition targets as smoothly as possible, creating plans fora) elimination of low margin product offerings with high cost to carryb) integration of target websites to back-end systemsc) implementation of Accounting/Customer Service policies for acquisitions' legacy customersd) creation and rollout of new, improved acquisition websites- Developed requirements for Creative for marketing pieces, and managed the execution of those requirements.- Created front-end and reporting requirements for Development team, and managed the execution of those requirements

- Advised management team across all departments on legal compliance and risk management for all issues that touch their respective areas (HR, copyright, and tax issues, amongst others).- Managed strategic projects across the company, from designing and implementing a more accurate cost attribution system, determining the need for large new equipment purchases, and designing and A/B testing new pricing structures.