I've been fortunate to speak on stages across the US and Canada to help teenagers and adults find their One Second of Strength to choose what matters most, find happiness, live their purpose, and grow into their potential.

Podcast host at The Second of Strength Podcast

• Establish 5 year innovation pipeline through deep understanding of competitive landscape and target consumer• Lead International cross-functional team to develop and launch new products, displays, and on-pack promotions• Identify product portfolio gaps and initiate new development projects to close gaps and drive increased sales• Oversee development of Assoc. Marketing Manager through annual objectives and execution of weekly priorities• Develop and execute integrated marketing plan within budget constraints to deliver drive 16% sales lift vs. YA• Identify strategic channel opportunity to drive sales through partnership with internal and external stakeholders

• Developed and executed strategic marketing plan for Rolaids brand resulting in 11% topline sales growth• Manage innovation pipeline from consumer insights and concept tests through launch with 360 degree support plan• Establish and manage brand P&L for Rolaids and Selsun Blue to achieve top and bottom line growth objectives• Engage and manage creative agency from new product TV commercial briefing to on-air strategy and execution• Lead digital RFP process to identify and engage new digital agency for 360 o marketing executions• Create digital strategy resulting in 250% Facebook page growth to 280,000 fans and the launch of a new website • Analyze competitor, consumer and consumption data to drive strategic direction for marketing plan creation• Lead cross-functional team for on-time launch of new products to drive year over year growth

HercWorks gives me the ability to dabble in the unknown. Anything from eBay sales to mobile development.

• Develop integrated marketing plan with agency to increase awareness and grow marketable consumer database• Manage marketing plan execution including in-store, events, digital and print to realize an 12% sales growth• Championed digital brand initiative through launch of Facebook (+5,000% Likes), YouTube channel and webisodes, eNewsletter, Twitter and Instagram• Launched digital loyalty reward program to drive brand social engagement and consumer loyalty. Program resulted in over 1.5 million user generated brand impressions• Manage sponsored athletes to drive brand awareness and product trial through digital initiatives and events• Oversee creative process with external agencies to ensure clear and consistent brand messaging on all brand communications• Ideate and execute promotional marketing campaigns to grow awareness and acquire customers to drive growth• Interpret segmentation research to identify and select appropriate target market for marketing initiatives• Analyze current product mix and competitive set to identify opportunities and set strategic direction for future growth• Create sense of urgency and gain C-suite buy-in for new product initiatives through in-depth research and analysis• Analyze IRI data, market research and competitive set to identify growth opportunities and set strategic direction• Communicate brand message to consumers through impactful point-of-purchase tools and digital initiatives• Lead cross-functional product teams for on-time launch of new products reaching $4 million in year one sales• Develop distributor and dealer programs to drive in-season $2MM in sales and bolster launch of 7 new products

• Drove product launch from ideation to store shelves through timely and effective planning and communication. • Created and managed marketing budget for portfolio consisting of three brands and over $70 million in revenue. • Established strategic positioning for Boulder Canyon brand to guide innovation and consumer marketing message. • Analyzed primary market research to develop strategic brand message and effectively communicate strategy.• • Developed compelling downstream marketing tools for sales through analysis of primary and secondary data • Analyzed profitability and establish pricing for new products and line extensions.• Created and managed consumer programs including sampling, IRC’s/couponing, POS displays and partnerships• Identified packaging and product enhancements and coordinated market re-launch without lag in production

The MBA Marketing Association is dedicated to helping our members understand the diverse set of marketing opportunities available after graduation. As President, my role includes managing the other officers and setting a strategic direction for the group. Our focus this year was to showcase the talented group of marketing students at Arizona State University. This is done by organizing corporate outreach trip, local networking opportunities and a club speaker series.

• Conducted ethnographic research to support JD Power findings and identify additional brand loyalty factors. • Analyze JD Power data to identify which customer touch points are negatively affecting brand loyalty.• Determine if National and Alamo rental brands should separate services and the brand implications of separation.• Performed in-depth employee interviews to identify service breakdowns and employee’s perceptions of service.• Analyzed online rental procedures and recommended specific solutions to increase customer satisfaction.

• Formed and distributed rank-order survey to 5,000 customers in the CRM database with a 20% response rate. • Extracted over 100 needs statements for future products from one-on-one interviews with prescreened gamers. • Created screening survey and selected twelve target market candidates for primary market research objectives.• Analyzed response data in SPSS to segment consumers and identify attribute significance across segment clusters.

• Performed market research through online and in-person surveys to identify and create the value proposition. • Analyzed survey results and formulated specific customer loyalty strategy aimed at increasing retention rates. • Conducted pricing analysis on various business processes and identified revenue increasing pricing strategies. • Created service blueprint to identify gaps in service and create solutions to exceed customer expectations.

• Identified downward financial trend and initiated solution to impact bottom line by lower credit card fees by 33%. • Analyzed monthly budget and identified opportunities to minimize expenditures for future planning periods. • Aligned monthly and annual collection goals with the division’s overall strategy to help meet growth objectives. • Managed profit and loss statement to minimize expenses and identify opportunities to increase performance.

• Led sales team to exceed sales and customer service expectations and lead region in sales for multiple quarters.• Quickly analyzed consumer needs and effectively communicated to them the value proposition to entice sales. • Determined reachable, stretch goals for team members in order to meet short and long term branch objectives.