Act as the digital marketing expert supporting Cencora's portfolio of animal health businesses.Responsibilities:• Maintain rigorous and proactive campaign management to optimize value• Leverage data and analytics to measure results, assess against goals/KPIs, identify trends and insights, optimize spend and performance• Implement a test-and-learn methodology, leveraging A/B testing, multivariate testing, and other methods to optimize the end-to-end customer experience across multiple channels and touch points• Recommend use cases and develop user personas to build integrated journeys that support conversion points along the marketing funnel• Manage organic and promoted presence on social media sites, including LinkedIn, Facebook, Twitter, and Instagram to elevate brand recognition, showcase thought leadership, and drive customer/prospect engagement• Manage email marketing program to nurture existing and prospective customer relationships• Update all website pages and conduct regular UX and content reviews to maintain an optimal user experience• Promote, measure, and optimize e-commerce website to increase sales

My freelancing experience comes mostly as a result of being married to a successful entrepreneur. My wife, Jackie, is a professional counselor and parent educator who co-owns two independent businesses: a private counseling practice called Play Therapy House, and an online parenting course and educational platform called Playhouse Parenting. Outside of my day job, I've assisted her by building the websites for both of those businesses — www.playtherapyhouse.com and www.playhouseparenting.com, respectively.

Support cross-functional channel teams in delivering original content programs to execute on campaign, narrative, and content distribution objectives.Responsibilities:• Develop and manage editorial process for all corporate campaigns and content production• Build integrated out-of-the-box campaigns to generate and nurture leads, educate prospects, engage team members, promote Micron products, convey competitive differentiation, and increase brand awareness• Gather business priorities from stakeholders and develop all content programs for the full fiscal year around those priorities• Lead cross-functional content meetings with all involved stakeholders to conceptualize, create, and segment content for all audience personas • Work across content creation teams to produce content for internal and external communication• Manage and report content and campaign effectiveness to Global Communication & Marketing (GCM) department and Business Unit stakeholders• Design and manage processes for content optimization including analysis, revision, promotion/repurposing, and retirement• Develop standards, systems, and best practices for content distribution, localization, maintenance, repurposing, and retirement• Lead efforts to identify new content/communication opportunities, repurpose existing content, and surface other creative ways to create more meaningful user experiences and efficient processes

Responsible for setting, executing, and evolving Micron’s global digital content strategy.Responsibilities:• Develop and evolve digital content strategy that supports and extends the initiatives of the Global Communication & Marketing (GCM) department• Focus strategies on ensuring Micron’s digital content is usable, findable, targeted by audience, aligned with best practices and business goals, and is developed with consideration of competitive analysis and research• Design and manage workflows for publication and content lifecycle management including content planning, creation, review, approval, publishing, analysis, optimization, and retirement• Ensure all content is consistent with the Micron brand in terms of style, quality, and tone, and optimized for search and user experience for all digital channels including web, social media, email, and mobile• Partner with the Digital Communication team to gauge content effectiveness through customer outreach, usability, and analytics, and make recommendations based on those results• Work closely with other GCM team members on all creative and branding initiatives to ensure a consistent framework and message across channels• Direct the message hierarchy, content types, digital content templates, tone, voice, and creative interpretation of content so it is on brand and aligned with GCM objectives• Collaborate with the Digital Communication team on content organization, templates, navigation, site maps, and information design• Regularly audit and inventory online content to identify gaps in quality, compliance, standards, and branding• Lead efforts to identify new content/communication opportunities, repurpose existing content, and surface other creative ways to create more meaningful user experiences and efficient processes• Work with copywriters and editors to ensure that copy meets strategic objectives business requirements, and digital principles

Responsible for maintaining and publishing content on Micron's customer-facing digital properties including micron.com, and serve as the expert on Micron's web content management system.Responsibilities:• Create, edit, and arrange the display of text, video, audio, images, and other materials that may be included on micron.com or other digital properties• Manage daily web support and troubleshoots technical problems for websites users• Collaborate with marketing and technical writing teams to write, edit, and proofread new content• Work closely with graphic designers to influence graphics and images on digital properties and keep site in alignment with best practices and brand guidelines• Maintain information architecture, taxonomy, blue prints, wireframes, and page inventories to conform to governance standards• Ensure editorial integrity and content quality for all online content by identifying and fixing content problems• Optimize layouts, structures, and content to conform with search engine optimization standards and best practices• Drive development of innovative solutions for content presentation, including content management, workflow, and maintenance• Partner with Content Strategist to champion web content standards, ensuring that all content and documentation are within current guidelines• Assist with DNS and domain management• Run ad-hoc analytics reports to service business unit inquiries

Responsible for writing and/or editing all public-facing content published by EEWeb.Responsibilities:• Write or edit all content on EEWeb.com• Edit all content produced and published in EEWeb Pulse Magazine