Tanner Graham

Tanner Graham Email and Phone Number

CEO & Co-Founder at GENERAL IDEA. @ GENERAL IDEA.
new york, new york, united states
Tanner Graham's Location
New York, New York, United States, United States
Tanner Graham's Contact Details

Tanner Graham personal email

Tanner Graham phone numbers

About Tanner Graham

• Possess a strongly balanced skill-set of strategic and creative thinking. • Have extensive advertising and marketing experience with clients in the luxury, fashion, fragrance, accessories and watch industries. Actively follow business and marketing trends related to these categories.  • Proficient at developing marketing budgets, leading the pre-production and managing the creative development of global advertising campaigns. • Approach all campaigns with a tailored marketing strategy; including but not limited to traditional print advertising, television, in-store experience, digital content strategy, and social media. • Have vast experience in the development of collateral; invites, press kits, catalogs, look books, visual merchandising manuals, packaging, and instore/OOH initiatives. Always assure all materials project a consistent brand-appropriate message. • Possess strong industry relationships with agents and talent; including top-tier photographers, models, hair stylists, makeup artists, and production teams.  • Oversee multi-million dollar marketing budgets while exercising a prudent and informed approach to all line-item expenditures.

Tanner Graham's Current Company Details
GENERAL IDEA.

General Idea.

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CEO & Co-Founder at GENERAL IDEA.
new york, new york, united states
Employees:
12
Tanner Graham Work Experience Details
  • General Idea.
    Chief Executive Officer
    General Idea. Oct 2024 - Present
    New York, New York, United States
  • General Idea.
    Managing Partner
    General Idea. Apr 2019 - Oct 2024
    Greater New York City Area
  • Wednesday
    Group Account Director
    Wednesday Jan 2016 - Mar 2019
    Greater New York City Area
    Clients: Louis Vuitton, Tomas Maier, Amazon Fashion, Estée Lauder, Michael Kors, Tiffany, Bulova, new business Lead global integrated campaign development for a portfolio of luxury, fashion and retail brands; seamlessly bridging the creative and strategic needs of Clients.Adept at planning and managing campaign, content and channel-specific marketing initiatives, with an extensive understanding of requirements and best practices for digital, social, print, experiential, television, and PR.Led global campaign development for the Louis Vuitton x Jeff Koons “Masters” campaigns, LV Horizon luggage campaign, LV Tambour Horizon digital watch launch, LV 2018 cruise campaign, and LV 2017 holiday campaign — all while working closely with executive management of Louis Vuitton and LVMH.
  • Kids Creative, Llc
    Director, Client Services
    Kids Creative, Llc Jun 2014 - Jan 2016
    Greater New York City Area
    Clients: Alexander Wang, Balenciaga, Balmain, Kate Spade, Lancel, Madonna, Prada, Puig, Vera Wang, 7 For All Mankind, and all new business• Led the development of the account management team. • Defined roles and responsibilities of all departments within a agency. Led the development of the official agency organizational chart. • Established departmental and agency processes to ensure timely and efficient workflow. • Led all business development and strategic growth opportunities for the agency. Manage revenue forecasting, staffing plans and fee proposals.
  • Laird+Partners
    Account Director
    Laird+Partners Feb 2006 - Jun 2014
    Greater New York City Area
    Clients: Bottega Veneta, Belstaff, CFDA, Karl Lagerfeld, Ermenegildo Zegna, Z Zegna, Zegna Sport, IWC, Baume&Mercier, Kent&Curwen, Vince, Stephen Webster, Nautica and various new business.Special digital projects for Hermès. Worked with Vogue to produce the 2010 & 2011 Fashion'sNight Out advertising, editorial and PSA.• Began my career as an assistant account manager; promoted four times within the agency. • Managed a team of four; perceived as a strong leader. • Led all aspects of account management for the agency’s top prestige and luxury accounts. Including campaign budget management, pre-production, production and agency briefings. • Traveled internationally on a regular basis for meetings, campaign photo shoots and fashion-week activity. Developed strong and polished client presentation skills. • Oversaw all client post-production timing and media approvals. • Led the brand book development for KARL LAGERFELD, Belstaff and Kent&Curwen; a two to three month process in which my team dove deep into each brand's unique DNA to establish strong new strategic and creative business platforms. Worked closely with all three clients to bring our brand vision to life. • Led and managed the opening of a pop-up shop for KARL LAGERFELD in NYC.  • Managed multiple licensee businesses for the KARL LAGERFELD brand. Which included weekly interaction to monitor business trends, develop marketing initiatives and drive business for the licensed product categories.
  • Paul Wilmot Communications
    Public Relations Intern
    Paul Wilmot Communications Jan 2006 - Feb 2006
    Duties included assisting with F/W 2006 Olympus Fashion Week in New York, assembling client look books, celebrity giftings, working with product samples, and helping to maintain a database of editors and media contacts.
  • Ucare (Undergraduate Creative Activities & Research Experiences)
    Intern/Apprentice
    Ucare (Undergraduate Creative Activities & Research Experiences) Aug 2003 - May 2005
    Increased skills and knowledge of fashion design and marketing through intellectual and creative partnerships. Guided by Professor Vincent Quevedo I was able to elevate my creativity and industry knowledge to a new level. Flat pattern, draping, sketching, product development and marketing were emphasized.
  • The Daily Nebraskan
    Web Editor
    The Daily Nebraskan 2000 - 2002
  • Polo Ralph Lauren
    Customer Service/Sales Associate
    Polo Ralph Lauren May 2001 - Aug 2001
    Interfaced with established clients of Ralph Lauren while maintaining the superior service and conveying the lifestyle upheld by Polo Retail Corporation.

Tanner Graham Skills

Luxury Luxury Goods Luxury Brand Marketing Luxury Lifestyle Advertising Fashion Advertising Branding And Identity Brand Awareness Brand Developement Brand Management Fashion Marketing Lifestyle Brands Fragrance Print Production Process Print Production Digital Marketing Brand Positioning Strategies Strategic Brand Consulting Creative Direction Creative Services Photo Shoots Photo Shoot Production Product Marketing Post Production Product Development Digital Media Social Media Marketing Social Marketing Retail Fashion Public Relations Marketing Strategy Strategy Social Media Integrated Marketing Packaging Editorial Brand Development

Tanner Graham Education Details

Frequently Asked Questions about Tanner Graham

What company does Tanner Graham work for?

Tanner Graham works for General Idea.

What is Tanner Graham's role at the current company?

Tanner Graham's current role is CEO & Co-Founder at GENERAL IDEA..

What is Tanner Graham's email address?

Tanner Graham's email address is ta****@****ncy.com

What is Tanner Graham's direct phone number?

Tanner Graham's direct phone number is (646) 476*****

What schools did Tanner Graham attend?

Tanner Graham attended University Of Nebraska-Lincoln.

What are some of Tanner Graham's interests?

Tanner Graham has interest in Museums, Copy Writing, Blogging, Reading.

What skills is Tanner Graham known for?

Tanner Graham has skills like Luxury, Luxury Goods, Luxury Brand Marketing, Luxury Lifestyle, Advertising, Fashion Advertising, Branding And Identity, Brand Awareness, Brand Developement, Brand Management, Fashion Marketing, Lifestyle Brands.

Who are Tanner Graham's colleagues?

Tanner Graham's colleagues are Tessa Mauclère, Matthew Hensarling, Emma Chin, Savannah Kodish, Shibo Chen, Austin Wyne, Ken Tokunaga.

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