Tanner Mclaughlin Email & Phone Number

Seattle, Washington, United States

Seattle, Washington, United States

• Developed forward-thinking, dynamic brands with diverse audiences & large scale growth goals. Brands include Queer/Bar, Queer/Pride Festival, The Cuff Complex, The Woods & Baby Baby Bar Food.
• Executed and oversaw all design and creative assets for 5 unique nightlife brands in a deadline-driven atmosphere
• Implemented online booth booking system increasing sales by $17k+ in one year for Queer/Bar, in addition to maintaining all company websites.
• Launched Queer/Pride Festival, now Seattle’s largest paid Pride Festival. End to end ownership of branding, web, print production and vendor management
• Production vendor & contractor management (including contracts, invoicing, budget management, headcount)

Seattle, Washington, United States

• As Burgess/Hall’s most recent acquisition my role has expanded to lead the Design & Marketing program and execute a full brand refresh.
• Produced a full rebrand of current packaging, merchandise and photography styles
• Illustrated and installed large scale window adverts seasonally across 5 store locations in support of marketing and merchandising goals
• Developed and executed paid marketing and social media strategies resulting in a 163% sales conversion increase and 982% post engagement increase in one year
• Photographed, art directed and produced all product photos and seasonal marketing campaigns across all consumer touchpoints

Greater Seattle Area

• Brands under the Guild umbrella included Big Mario’s Pizza, Lost Lake Cafe, Comet Tavern, Grim’s, The 5 Point Cafe & Ernest Loves Agnes. While here I developed and managed all brand guidelines and aesthetics across.
• Executed all design, web, and marketing for 7 unique restaurant/bar brands across 10 locations
• Lead a company-wide web redesign implementing online ordering systems and increasing web traffic by 45%
• Designed and souced production for all brand merchandise and developed 3rd party retail relationships capturing an additional $10k in yearly sales
• Managed social media coordinator, oversaw social strategy, directed content shoots & developed successful brand partnerships.

New York, New York

• Developed and implemented strong brand aesthetics and guidelines for an international luxury eyewear brand.
• Concepted, cast & produced in-house photo shoots, product photography, and worldwide advertising campaigns. Photos have been featured in publications such as The New York Times Style & Highsnobiety
• Designed creative static and motion graphic elements to drive engagement on digital paid and organic media such as Facebook/Instagram, email, display, and branded content.
• Retouched, archived, and delivered final assets

Graphic Design

Psychology