Led the Pacific region's marketing, community TV and sales teams. Developed annual marketing and communications strategies. • Selected amongst many applicants across Canada to participate in Eastlink's Leadership & Regional Manager Development Program• Collaborated with agencies and cross-functional teams to create/execute multi-channel marketing and communications strategies, increasing acquisitions, customer satisfaction and brand strength• Identified and led the development of communications opportunities, including award applications, media releases, RFP responses, TV productions and sponsorships through collaborative community and stakeholder outreach and partnerships• Managed content development, including presentations, briefings, sales sheets, customer letters, print/digital/social advertising, quarterly reports, articles, videos, testimonials and website maintenance, ensuring engaging messaging and brand consistency• Managed, hosted and attended in-person and online events, promoting the brand and ensuring consistent information flow • Launched and project managed new products/services/sales channels including communications strategy, go-to-market plans, content and budget, tracking and refining for optimized results • Analyzed and measured communication success and engagement to ensure optimized effectiveness of channels and messaging, identifying new opportunities and adapting as needed to achieve targets• Participated in a regional rebrand including discovery, creative and launch phases, identifying timelines and priorities, allocating resources according to schedule and budget• Developed proactive retention strategies that achieved churn KPIs and delivered positive base engagement • Monitored noteworthy news flags, and led competitive, economic, and market analysis, identifying opportunities and actionable insights for strategic planning • Managed cross-departmental forecasts, revenue and expenditure budgets, reporting on progress

Led the Pacific region's marketing and communications activities. • Collaborated on product launches and pricing strategies working with cross-functional national teams resulting in increased market share and positive media recognition• Developed regional integrated marketing and communications strategies designed to grow customer base and drive customer satisfaction• Developed and delivered internal and external stakeholder announcements and presentations • Defined and communicated product value proposition, messaging and key differentiators demonstrating value • Identified and translated consumer insights and trends into competitive solutions and compelling communications supporting sales and brand value• Conducted market research to enhance regional product offering and grow the customer base, delivering findings and recommendations to the executive team• Managed vendor, public and media relations, cultivating trust and brand recognition

Led the marketing communications initiatives for the international market. Developed corporate positioning, key messages and advantages, providing clarity and positive brand recognition. • Managed collateral and website production, collaborating with management and the creative team, supporting the sales lifecycle• Directed award applications and press release production resulting in positive media coverage• Managed customer testimonial program, translating implementations into articles, white papers and case studies supporting sales enablement and brand value• Created speeches/presentations for executives/industry experts resulting in increased brand recognition• Delivered engaging internal and external product launch presentations driving increased market share

Led the product marketing initiatives for the international market. Developed product positioning, key messages and competitive advantages by researching competitors’ strengths, weaknesses and pricing models resulting in repeatable and compelling messaging. • Identified market needs through customer and market analysis, acting as the customer's voice, recommending system modification designed to improve ease of use• Managed product launches, including product presentations, media announcements and collateral updates, communicating product features and benefits • Created customer newsletter highlighting product and corporate updates, tips and tricks and industry trends resulting in increased brand recognition, and customer motivation and trust

• Managed direct marketing programs supporting customer retention and growth• Managed product sales tools and corporate collateral production• Cultivated customer relationships through inbound and outbound sales calls• Developed price quotes, managed customer referrals and collaborated with resellers