Tannis Goodfellow Email & Phone Number

Delta, BC, CA

Vancouver, BC, CA

Halifax, NS, CA

• Led the Pacific region's marketing, community TV and sales teams. Developed annual marketing and communications strategies.
• Selected amongst many applicants across Canada to participate in Eastlink's Leadership & Regional Manager Development Program
• Collaborated with agencies and cross-functional teams to create/execute multi-channel marketing and communications strategies, increasing acquisitions, customer satisfaction and brand strength
• Identified and led the development of communications opportunities, including award applications, media releases, RFP responses, TV productions and sponsorships through collaborative community and stakeholder outreach.
• Managed content development, including presentations, briefings, sales sheets, customer letters, print/digital/social advertising, quarterly reports, articles, videos, testimonials and website maintenance, ensuring.
• Managed, hosted and attended in-person and online events, promoting the brand and ensuring consistent information flow

Halifax, NS, CA

• Led the Pacific region's marketing and communications activities.
• Collaborated on product launches and pricing strategies working with cross-functional national teams resulting in increased market share and positive media recognition
• Developed regional integrated marketing and communications strategies designed to grow customer base and drive customer satisfaction
• Developed and delivered internal and external stakeholder announcements and presentations
• Defined and communicated product value proposition, messaging and key differentiators demonstrating value
• Identified and translated consumer insights and trends into competitive solutions and compelling communications supporting sales and brand value

London, GB

• Led the marketing communications initiatives for the international market. Developed corporate positioning, key messages and advantages, providing clarity and positive brand recognition.
• Managed collateral and website production, collaborating with management and the creative team, supporting the sales lifecycle
• Directed award applications and press release production resulting in positive media coverage
• Managed customer testimonial program, translating implementations into articles, white papers and case studies supporting sales enablement and brand value
• Created speeches/presentations for executives/industry experts resulting in increased brand recognition
• Delivered engaging internal and external product launch presentations driving increased market share

London, GB

• Led the product marketing initiatives for the international market. Developed product positioning, key messages and competitive advantages by researching competitors’ strengths, weaknesses and pricing models resulting.
• Identified market needs through customer and market analysis, acting as the customer's voice, recommending system modification designed to improve ease of use
• Managed product launches, including product presentations, media announcements and collateral updates, communicating product features and benefits
• Created customer newsletter highlighting product and corporate updates, tips and tricks and industry trends resulting in increased brand recognition, and customer motivation and trust

London, GB

• Managed direct marketing programs supporting customer retention and growth
• Managed product sales tools and corporate collateral production
• Cultivated customer relationships through inbound and outbound sales calls
• Developed price quotes, managed customer referrals and collaborated with resellers

Bachelor Of Business Administration (Bba), Entrepreneurial Studies

Business Management Diploma, Business, Management, Marketing, And Related Support Services

Writing, General