Appointed to lead and develop all marketing programs and initiatives. Direct and provide guidance of marketing decisions which produce timely and cost effective marketing services such as brand/identity awareness, event production/coordination, online networking and public/media relations.o Championed the re-branding, development and launch of www.TrafficCalmingUSA.com – the most visited website in road and highway safety surfacing. o Translated the position of Traffic Calming USA to a strong and consistent brand identity, including: intuitive brand architecture, strong name/icon and the tagline, “Making Our Roads Safer,” which succinctly reinforces the brand promise.o Created script and managed the live production of an instructional safety application video for PermaCore, which was distributed to southeastern public works street maintenance staff, producing sales of $16,000 in 2 months.o Blueprinted public relations & publicity strategies for TrafficGrip High-Friction Surfacing, resulting in earning a feature spot on national television series, “Profiles with Terry Bradshaw.” The segment, “Leading Developments in Infrastructure Product Technology and Safety for the 21st Century,” will air nationally on Fox Business Network and 19 times regionally through a combination of CNN Headline News and other Regional News Networks in 15 markets.

Offered strategic marketing, brand building and event productions to businesses and individual clients by working closely with them throughout all phases of a project to maximize implementation and the action phase of their marketing campaign. Managed and provided guidance of marketing and communications functions for corporate, entertainment and sports clients and industries. Directed efforts and assisted in the promotions and awareness, use, employment and/or exploitation of clients’ products and/or services via radio and television, conventions, concerts, festivals, launch/release parties, print publications, and retail outlets. Created concept and copy for websites, brochures, newsletters, direct mail and advertising campaigns for diverse clients and corporations.o Developed brand messaging, including an elevator pitch; educated employees about the brand promise, elevator speech and identity standards as well as gave them the incentives, tools and training to become effective brand champions.o Functioned as the primary logistics planner securing all sites, routes, contracts, permits and jurisdictional support necessary to safely and effectively produce an event that fulfills the clients’ goals and surpasses their expectations. o Utilized years of experience to gain access to large-scale, consumer events nationwide and effectively matching consumer demographics and geography to the event, while ensuring the event is both relevant and popular with consumers, so ROI strategies can be executed.o Activated marketing programs by designing plans to use all available event assets to creatively bring the clients’ brands to life with face-to-face consumer experiences, while creating tactics that will increase marketing penetration and sales; then, on-site, and through related retail and media promotions, professionally and seamlessly executing the plan.o Interacted with media, community members and customers to maximize exposure and promote company mission.

Executed and managed marketing programs and promotion activities; including collateral material, web casts, product demo CD's, advertising in media and creative platforms, corporate sponsorships, executive briefings, trade shows, events and speaking engagements.

Event and trade show marketing, direct marketing, advertising, promotions and public relations activities.

Led project team in direct marketing and fulfillment programs for Coca Cola, Bellsouth and Turner Broadcasting. Managed over $1.5 million a month in client account volumes and doubled revenue in one year through introducing new service offerings.

Marketing and sales in S.M.E.R.F industries.