Building Pakistan's first and only integrated marketplace for the logistics industry with the aim of enabling labor, creating jobs and leaving an impact on the society at large.

Heading Credable’ s presence in Pakistan in Growth & Operations role and leading, Building & Maintaining Credable’ s relationships and new partnerships in Pakistan.

The first Pakistan based fintech startup to cross USD 1 Million in revenues (first achieved in 2018). Also the first Pakistani fintech to get IFC (World Bank Group) investment taking the company's valuation to USD ~15 Million (Jan 2020).Owned the Profit & Loss of the company’s flagship fintech product ‘Oneload’- Joined them at EBITDA less than 10% and improved it to over 30% EBITDA margin- Designed and dictated new company strategy resulting in 33% growth in monthly volumes- Designed new trackable KPI structure resulting in 2x retailer acquisitions & 11% increase in serving- Formulated multiple campaigns and promos to boost Financial Services products (120% MoM growth)- Lead extensive analytics and generated actionable insights for increased retail engagement- Improved app UI/UX with developers resulting in clean interfaces on Android/iOS and Web- Lead extensive CLM campaigns for increased engagement and churn prevention

The first Pakistan based fintech startup to cross USD 1 Million in revenues (first achieved in 2018). Also the first Pakistani fintech to get IFC (World Bank Group) investment taking the company's valuation to USD ~15 Million (Jan 2020).Owned the Profit & Loss of the company’s flagship fintech product ‘Oneload’- Designed and dictated new company strategy resulting in 30% growth in monthly volumes- Designed new trackable KPI structure resulting in 2x retailer acquisitions & 11% increase in serving- Formulated multiple campaigns and promos to boost Financial Services products (10% MoM growth)- Lead extensive analytics and generated actionable insights for increased retail engagement- Improved app UI/UX with developers resulting in clean interfaces on Android/iOS and Web- Lead extensive CLM campaigns for increased engagement and churn prevention.- Strong Liaison with One load Partners for the smooth execution's.

▪ Heading 2 regions Central 1 (Lahore ), Central 4(Gujranwala)▪ Planning/ implementation of sales strategy for distribution channel.▪ Ensure Mobile Account penetration through retail network.▪ Monitor the transformation of Cash deposit with Domestic remittance.▪ Mobile wallet creation and area wise penetration.▪ Dash boards and reporting mechanics▪ Ensure the weighted & numeric floats in terms of Easypaisa.▪ To ensure required investment from business partner for business development.▪ Branch less banking (easy paisa) distribution channel development.

▪ Planning/ implementation of sales strategy for distribution channel.▪ Ensure revenue growth from channel on monthly basis.▪ Development of strong distribution channel.▪ Ensure the weighted & numeric floats in terms of stock.▪ Easy paisa services like Mobile wallets & IBFT ensuring in the market usage.

Main responsibility for the regional growth, Making Regional P&L on positive side with effective utilization of resources in terms of trade budgets or man power. Sharing all the responsibilities of Regional Director Helping Regional Director in decision making for ongoing changes Development, implementation and tracking of Regional Commercial Strategy Enabling strategic health checks in all segments of sales team for assurance of focused efforts Development of Performance Tracker for channelized pursuit of annual/quarterly targets Establishment of Franchise Profitability Model for increased capital engagement and business growth Strengthening retail centric incentive framework for increased organic performanceManaging Operations’ Team of 15 members of different dept. Units like Trade Marketing Unit, Supply Chain, Analytics Units, Operations Planning unit containing comprehensive dimensions of operations of the region

▪ Planning/ implementation of sales strategy for distribution channel.▪ Report to Regional Director and assist RD for the regional betterment on certain decisions.▪ Ensure revenue growth from channel on monthly basis.▪ Development of strong distribution channel.▪ Ensure the weighted & numeric floats in terms of stock.▪ Responsible for making sales Dashboards. (GSM & FS)▪ Update sales team for the new products & Track them for the better visibility.▪ Tightening the loose ends and share the sales team about the untapped areas.▪ Detailed Channel Sales, Revenue and channel productivity analysis.▪ Monthly, Quarterly strategy planning and execution as per time lines.▪ Strong Laison with head quarter and update HQ timely for the support and challenges.▪ Launch & Introduce easy paisa products in retail and create new retail▪ Easy paisa services like Mobile wallets & IBFT ensuring in the market usage.

Responsible for the newly introduce product in Pakistan by Telenor which is easy load phenomena.Franchise hiring.franchise selection.Franchise Resource hiring working on the good P&L of the business partner