Selin Tan Email & Phone Number

Türkiye

• Successfully developed and implemented new business strategies and campaigns that increased company profits.• Collaborated with key stakeholders to create and execute effective business development plans.• Developed and maintained business relationships with potential and existing clients• Designed conference stands and brochures as visual in the field of digital marketing, managing weekly and monthly social media announcements, sharing up-to-date information, and monitoring the process.• Led and defined the category management strategy for within 2 global brands (CST & NEB).• Conducted market research, analyzed new customers and competitors to support business decisions.• Implemented process improvements and technological innovations to enhance operational efficiency.• Collaborated with other departments to align strategies with overall business goals and supported a sales team of 10+ members.• Managed the process of 8 campaigns and trainings determined by abroad in Turkey.

Istanbul, Turkey

• Developed partnerships and market specific projects with labs to enable better testing and to support better patient treatment. Market surveillance, market access and data analysis regarding biomarker testing and CDx adoption. (3 projects with global pharma and 2 projects with kit manufacturers)

• Directed and manage national and international marketing campaigns, ensuring alignment with overall business objectives and strategic goals. • Led the execution of global marketing strategies and collaborated with the global team to forecast sales and optimize market performance. • Strategically promoted the company's products, services, and business initiatives to enhance market presence and drive engagement.• Determined and followed the budget and time schedules of quarterly and annual campaigns, congresses and symposiums, brochures as visual in the field of digital marketing to ensure optimum impact.• procurement strategies and ensure implementation• Prepared and present regular reports on marketing performance, ROI, and key metrics • Assessed potential risks related to marketing strategies and campaigns, and developed mitigation plans.• Analyzed market trends, customer behavior, and competitive landscape to inform marketing strategies• Reported to the global marketing department participants of the campaigns conducted in Turkey, budget determination, activities before and after the congress and their effects on sales

Diaceutics is a consulting company focused on the precision medicine space, helping pharma companies to integrate diagnostics into their treatment pathways. With an extensive laboratory network worldwide, Knowledge of the country testing landscape, including main barriers, allows for a better strategy for early-stage development, pre-and post-launch as well as life cycle management. I was responsible for running, coordinating, and implementing many of Diaceutics client programs in Turkey and globally, as well as providing clients with a strategic, long-term Personalized Medicine perspective. I took a role first precision medicine platform about diagnostic network in Diaceutics.(DXRX) That was a good experience for me to manage the data regarding biomarkers and provide relationships between labs and pharma. • Consulting pharmaceutical companies in the fields of pathology, hematology, and genetics labs. • To establish strong relationships with market access stakeholders (Ministry of Health, Social Security Institution, Patient Associations, Diagnostic companies, Non-Government Organizations, and Key Opinion Leaders). Access initiatives/projects within region/global to represent the local organization and contribute.• Market surveillance and trend analysis of biomarker testing and CDx adoption in personalized medicine. • Deep landscape analysis, reimbursement system, market priorities, statistical data presentation, analysis of market share information.• public affairs and market access stakeholder mapping and management.• Contact and build relationships with KOLs in pathology, hematology, and genetic department.• To lead and coordinate market access projects for products in collaboration with internal and external partners, to coordinate and oversee projects dedicated to market access regarding biomarkers

Turkey

Diaceutics is a global group of experts from the laboratory, diagnostic and pharmaceutical industries. The company goal is to help pharmaceutical companies integrate diagnostic testing into their treatment pathways. We are empowered through a real-time flow of testing data from our worldwide laboratory network which we use to help our pharma clients understand and leverage the diagnostic landscape.• Facilitated the integration of pharmaceutical companies in ways that prioritize patient benefits and align with industry standards.• Managed marketing Data Analysist for global and national sector IVD – Devices and Pharma • Recognized and evaluate potential molecules and strategic partners that can contribute to product development and market expansion.• Transferred and analyze data collected from various sources, providing valuable insights to pharmaceutical companies to support their strategic decisions.• Supported 6 international projects in Netherland, Germany, İtaly• Led negotiations on the basis of contract, and payment terms for pharmaceutical company projects

İstanbul, Türkiye

• Spearheaded the development and launch of new products, post-launch support., including overseeing product design,leading to increase in market share and growth in sales revenue.• Conducted in-depth market research to identify customer needs, competitive landscape, and market opportunities, resulting in the successful positioning of new products.• Collaborated with R&D, marketing, and sales teams to ensure alignment of product features, messaging, and promotional strategies.• Developed and delivered product training sessions for internal teams, customers and external partners (sub-dealers), enhancing product knowledge and driving effective use.• Analyzed product performance metrics and customer feedback to identify areas for improvement and implement actionable enhancements.• Coordinated with engineering and manufacturing teams in product development activities and solve problems with related products• Worked with business units in developing business plans to achieve company revenue goals.• Analyzed competitive marketplace and clinical trends to accordingly develop business strategies forrevenue generation.• Established pricing strategies and guidelines for new product development.• Supported the marketing team in developing sales and marketing strategies for profitability.* Conducted product and sales trainings to the marketing team.* Provided support for marketing collaterals, advertising materials, marketing campaigns, tradeshowsand other promotional activities.• Coordinate with cross-functional teams to provide product engineering, development, managementand sales solution• Maintain complete documentations for all product related activities.

• Identified potential clients, assess customer budgets, and manage product provision to meet client needs• Created and executed comprehensive sales plans to achieve business objectives and targets • Prepared and managed tenders across various formats, including official, online, competitive bidding, and sealed tenders.• Achieved the successful establishment of three major laboratories, including Koc University Hospital BSL3 - BSL2 and a research laboratory in Northern Cyprus• Followed up all processes B2B and B2C project management

İstanbul

• Determined the layout and process flow of the lab• Managed all steps of genetic diagnosis tests from inception to reporting (PCR, RTPCR, Sequencing)• Conducted needs analysis regarding all lab products and devices• Built rapport with third-party vendors to efficiently source lab devices by taking corporate profitability

Master Of Science (Msc), Medical Biology And Genetic

Medicine Faculty

Master Of Science (Msc), Biology/Neurogenetic

Bachelor Of Science (Bsc), Biology, General

Management Development

Prescription Drug Regulation, Cost, And Access