Drove the success of Digital Product’s product portfolio (8 products), creating strategies to ensure all products sustainably achieve desired outcomes for the digital products from a business, technology, usability, and processes standpoint.Led the transformation of all product teams in becoming high-performing, and partner with the Business to ensure product strategies and KPIs align with business goals. Was responsible for the growth and contribution of 23 team members across the Digital Product organization (functional managers, product managers, scrum masters, business analysts, UIUX designers, data analysts and product marketing).Worked with the leadership in the business units to ensure effective collaboration with consistent focus on value.Worked with the business units to identify digital transformation opportunities within their markets, and strategize initiatives for execution.Created a culture of strong leaders with strong change and agile mindset who are empowered to also create a high-performing culture.Planned and managed product budgeting, spend, and team resources.Planned for, drove, and led product teams of more than 60 employees through an organizational restructure into a more streamlined and focused digital function.Worked with the Business and Product Engineering to streamline development by identifying and enabling micro services that can scale easily across relevant products (eg: ordering, track and trace).Skills refined: effective leadership, digital transformation, organizational restructure, culture transformation, coaching and mentoring.

Through thoughtful leadership and strategic changes in focus, successfully increased the average product score within the product portfolio by 12% in 2022 vs 2021 (better delivery speed, quality and usability)Increased team sustainability through improvements in collaboration and the Agile ways of working, improving team happiness by 8% in 2022 vs 2021.Overhauled KPI-setting norms within Digital & IT and successfully moved the product teams from focusing only on delivery output to focusing on business outcomes as well. Set and managed budget and headcount needs for the entire product portfolio of 8 products, 10 value streams.Actively worked with other Digital & IT functions to drive process improvement for the good of Product.Actively collaborated with all business units to reduce line of sight between our delivery teams and the end consumers using our products.Continually evangelized the agile and value-oriented mindsets within the product teams and all relevant stakeholders as an active part of creating a resilient organizational culture.Responsible for growth and drive of 8 high-performing individuals responsible for product management, scrum mastering, and UIUX.Skills refined: Mentoring and coaching, mindset transformation, cultural transformation, organizational planning and management.

Proposed and successfully led a 6-month project (Project Rocket Ship) to accelerate the product model within the organization with 6 pilot products. Results included 9% improvement in product scores, 24% increase in productivity, 7% improvement in business satisfaction, 21% increase in team happiness, and ultimately led to further investment into Product Management.Successfully moved 7 products from waterfall project delivery mode to the agile product delivery model.Created and set up product management framework, the first within the Digital & IT organization, which includes blueprints, SOPs, run books, guides, dashboards, and tools.Evangelized and drive the Agile Transformation within the IT organization and extended business teams.Streamlined and refined product ways of working to take into consideration great business outcomes, value-oriented teams, stable development and testing processes, and compliance with security and audit.Responsible for a team of 9 high-performing individuals responsible for product governance, UIUX, and service platforms (ServiceNow and JIRA).Skills refined: people leadership, value management, transformation and change management, executive stakeholder management.

Worked with the senior executive leaders of Consumer Goods as a strategic partner in co-creating and bringing to life key IT initiatives.Served as a two-way liaison between Business and IT to meet the needs of all Consumer Goods markets, with tangible focus on Malaysia, Thailand, Indonesia, Singapore, and Myanmar.Identified cross-beneficial technology opportunities between different business units that Consumer Goods could leverage for mutual wins across the organization as a whole.Skills refined: Executive stakeholder management, strategic critical thinking, domain experience, business acumen.

Managed operations and overall culture of Fetch KL with 25 staff members and 17 direct reports, including annual salary/bonus budgets, KPIs, appraisals, growth of direct reports.Worked with Fetch Sydney and oversaw mobile app testing within weekly Agile sprints.Helped grow KL’s operational scope and resources by 26% within 1.5 years by orchestrating transfer of more ops work from Sydney to KL.Introduced new team structuring which reduced operational costs by 30% over first year.Created/introduced documented SOPs, run books, guides, operations dashboard/reporting, weekly standups, monthly town halls.Skills acquired: people leadership, team management, operational management, reporting and analytics.

Owned and managed Astro’s flagship OTT products, Astro GO and NJOI Now. Led teams across Design, Architecture, and Delivery to migrate Astro GO successfully to a brand new platform within 10 months, and launched NJOI Now from concept to release within 2.5 months.Defined, developed, managed the UX and roadmap for new features/functions.Owned and managed Astro Go-NJOI Now’s Agile sprints.Set up reporting dashboards to measure performance/quality for stakeholders.Created SOPs for ops processes that cut across Biz, Content and Ops teams.Skills acquired: product UI/UX and user testing, stakeholder management and communications, reporting and analytics, project management, Agile management.

Defined, executed, managed social campaigns for various clients across FMCG, banking, and broadcast media (Mead Johnson’s Enfagrow and Sustagen, Unilever’s Lipton, Standard Chartered, Astro).
Created, recommended bespoke social strategies for clients spanning various industries and business objectives (Maxis/Hotlink, UMobile, SEGi University, Tourism Malaysia, and more)
Led and helped win the pitch on new campaign with AmBank (worth RM2mm in billing revenue). Skills acquired: social strategy consultancy, client/stakeholder management, social auditing, competitive landscape research, reporting and analytics, project management, creative ideation.

Defined, executed, managed digital and social campaigns brands under large FMCG company Wipro Unza Sdn Bhd (Safi, Enchanteur, Dashing, etc).Pitched new digital campaign ideas to clients, with 90% adoption rate and 95% success rate.Ensured timely project implementations from requirements gathering, costing, milestone scheduling, budgeting, design and dev coordination, to client management.
Analyzed data and reports to recommend optimizations and improvements continually for ongoing campaigns.Skills acquired: client/stakeholder management, competitive landscape research, creative ideation, reporting and analytics, project management, social media community management, web management, SEO

Conceptualized, proposed new digital product opportunities (mobile and online) for both external and internal clients/stakeholders. Defined, developed, managed strategy/roadmap for digital products from conceptualization to release, monitoring, and enhancement Created, implemented SOPs and their standards for Mobile Operations in terms of brief templates, work flow, and reporting/fulfilment processes.
Skills acquired: client/stakeholder management, competitive landscape research, project management, mobile/desktop web management