• Led overall product, marketing, and branding strategy from scratch.• Drove product roadmap for the first commercial product: hardware, industrial design, and appdevelopment.• Ongoing engagement with our users: feature testing, feedback gathering, and market research.• Managed user acquisition and retention for studies and initial DTC sales• Built out enablement tools, training materials, and all external-facing collateral (i.e., instructionalguides, demo scripts, study findings) to support commercialization.

• Content marketing strategy and creation for product and social media channels.• Close collaboration with the design team to highlight all value propositions on shift.com

• Fine tuned user onboarding, user activation, and re-engagement emails throughout the entire userjourney.• Content marketing: blog and social media channels.

• Designed and implemented Airbnb’s global social media strategy for marketing communicationand customer support.• Hired, coached, and actively developed Marketing Coordinators in Brazil, Italy, Russia, France,Germany, Denmark, Spain and Singapore.• Built customer support processes and teams on social media—established guiding philosophy,tooling, and training for 24 hour coverage on social media channels.• Airbnb Brand Manifesto—core team member

• Designed Specialized’s initial social media strategy to compliment the company's global,regional, and retail marketing efforts.• Grew the US Specialized community from zero to 95k Facebook fans, 36k Twitter followers, and7M upload views on YouTube.• Influencer marketing: developed an evangelist program called the Specialized Trail Crew,identifying our most passionate users and influencers. 18% overall increase in trail bike salessince launching.• Provided extensive social media training for Specialized’s retailers, international subsidiaries,and athletes.

• Drove the corporate timeline in coordination with department heads to maximize efficiency in executing company wide deliverables, milestones, and strategic areas of focus.