Tanu Anand Email & Phone Number

London, Gb

I provide valuable internal communications and employee engagement services to clients - helping build their internal channels structure, defining and building their employee branding strategies, internal comms strategies and help an organisation engage their employees in a meaningful way.

Watford , Hertfordshire, Gb

Designed, built and launched a company-wide Intranet for Medivet, working with executives and content champions to truly make it for Medivet, by Medivet.Continued the contract to take on wider Internal Communications responsibilities, owning the strategic content calendar, supporting teams in their comms needs, running internal comms channels and establishing a strong people-driven storytelling culture.

London, London, Gb

Led a team of 3 and delivered the agency's first-ever communications strategy -- consistent multi-channel tailored internal communications campaigns (global townhalls, newsletters, employee comms, internal awards, and events), proactive external communications (events, PR, website and social media content management) and crisis communications.Partnered with the People Team, advising on and executing all employee communications, supporting on pay review, D&I, satisfaction surveys communications, delivering benefits and rewards & recognition communications to diverse global employee audiences.Engaged leadership successfully on a proposal to build the first-ever "purpose statement and vision", which is now the agency's 5-year vision and set the tone of voice for the agency.Delivered over 350 pieces of a coverage over a year, by developing and delivering a robust PR strategy, identifying spokespeople across the breadth and depth of the agency, extracting strategic content themes for thought leadership pieces and building key PR relationships.Achieved 400% growth in social media engagement rate and 160% growth in audience by designing and setting up the first-ever social media content strategy for the agency.Owned the brand management, making sure that best practices were built and deployed globally across offices and ensuring brand consistency across all content production.Built a process for crisis and reputation communications from scratch, engaging multi-level stakeholders to build an adaptable messaging matrix.Advised and built a globally-connected network of marketeers across North America, EMEA and APAC offices to help deliver on priorities, aligned with business goals.Wore the hat of a Diversity, Equity & Inclusion (DEI) ambassador, working closely with the ERG groups and leadership to shape the post-pandemic workplace culture, building comms plans for a listening strategy, employee policy launches and other DEI initiatives.

Gb

London, England, Gb

• Playing the role of strategic communications and engagement lead for the Save our Education global campaign, leading the strategy and delivery for content, digital engagement and communications globally. The role includes leading the project team to execute key global moments, bringing together offices across 120 countries to speak with one voice and have impact.• Led the build of a hope-based narrative on education, which is helping the organisation rewrite the way it speaks about education to supporters, media and targets across platforms.• Leading the strategy and execution of internal communications and employee engagement of the global campaign -- engaging staff to take public action and sharing stories of impact, while building pride and organizational reputation.• Owning the content strategy and the editorial oversight of storytelling on the global website, making sure that the stories truly show the impact of the work, portraying children as the real agents of change, using authentic voices that ultimately builds trust with the audience. • Owning the strategic planning and management of SCI CEO, Inger Ashing’s Twitter presence, with a focus on building her thought leadership profile, using her authentic voice and pegging her views to strategic external news.

London, England, Gb

Established a data-driven global internal communication strategy including stakeholder engagement analysis, leadership communications, playing the chief editor role on global newsletters, running internal communications channels and campaigns and engaging staff in innovative and creative ways. Created and deployed a robust measurement and analysis reporting mechanism for internal communications by doing regular in-depth audit, and deriving a process to improve the effectiveness of internal campaigns. Owned the strategy and delivery of 100 years (centenary) celebrations in 2019, using strong project management skills, relationships with 90+ offices, aligning on internal and external brand communications. Built a community of 50+ communicators globally, leading training sessions on comms best practices, audio-visual content creation and collection ideation sessions and best-in-class storytelling skills. Launched the Intranet and Workplace by Meta for global staff, creating a single point of access for all content, data and applications, and helped improve efficiency. Acted as the internal communications SME to the HR team and other business functions, advising on and executing all employee communications regarding benefits, rewards, culture, satisfaction surveys, helping build a strong Employer Brand.Led strategic communications for the global public policy, advocacy and campaigning work, launching 3 global campaigns, delivering report launches and global summits.Started the role as an internal communications partner and proactively took on the ownership of the content strategy for the global website and social media channels.

London, Greater London, Gb

Key responsibilities:•Developed content for and monitored the internal Content Management System.•Formulated and owned the videos strategy, profiling good practices in the business. •Organised and led employee engagement programs.•Measured and analysed the impact of internal communications channels. •Created and analysed surveys, both organisation-level and targeted.Key achievements:•Conceptualised and produced a monthly infographic poster highlighting the achievements, statistics and testimonials. It was sent as an official entry for the IoIC Awards 2014. •Launched an internal CSR initiative - Charity Corner, designed to promote fundraising efforts in the organisation which included support for Shine fundraising (Cancer Research UK) raising over £11,000.•Filmed and produced over 20 videos that profiled teams, subject matter experts and good practices in the span of a year increasing viewership by 200%.•Streamlined internal knowledge management practices and increased the quality of blogs. The blog hits went up by 525% and the intranet usage went up by 194% as compared to the previous year.•Led 15 employee engagement programs celebrating successes, recognition and new projects. This increased engagement by 30% compared to the previous year.•Project managed branding at work by creating a visual strategy introducing new design pieces to effectively showcase insights and successes.•Developed and created an online ideas forum – The Catalyst that encouraged employees to share their ideas and thoughts on business-related topics. In a quarter, it received 500 hits and 450 unique views.

Bangalore, Karnataka, In

• Conceptualised and developed employee engagement and internal communication plans to help promote strong Knowledge Management practices amongst project teams across all 9 India-based offices. This included creating promotional activities and branding events as well as content creation such as blogs, design collaterals and videos for all intranet channels, including an internal TV network. • Conceptualised and deployed Branding and Communications Guidelines toolkit. It is the reference document for the Knowledge Management division of the organisation.• Leading a team of six, envisioned and conceived a quarterly event – The Graffiti, crafted for the new Infosys recruits that successfully engaged over 28,000 new joiners over the period of a year. • Modeled and instituted a new structure for Rewards and Recognition program that generated a 50% increase in nominations received and 200% increase in roadshow participation across three editions.

Bangalore, Karnataka, In

Leading Responsibilities:- Conceptualization and development of Brand Communication Plans for large accounts and business units. - Creation of powerful content for design collaterals, articles and script for internal TV network.- Continuous collaboration with third-party vendors to negotiate and acquire gifting memorabilia, printing and stationary.Key Achievements:- Piloted and instituted the Branding and Communications Guidelines.- Got promoted within 12 months of joining due to outstanding achievement.- Institutionalized and conceptualized a quarterly event directly targeted at trainees of Infosys (15000 per quarter). Worked successfully with Youth Marketing scenarios.- Modelled and instituted a new structure for Rewards and Recognition program that generated a 50% increase in nominations received and 200% increase in road-show participation across 3 editions.- Created social media strategies and worked on SEO models to successfully promote the internal professional networking platform.- Was applauded for designing impeccable Event and Creative Guidelines Kit that was adopted by the primary Unit and shared across geographies.

Austin, Texas, Us

RESPONSIBILITIES:- Facilitate and assist Oracle Business Consulting team – a division of North America Consulting, with operational assignments & knowledge management repository, maintenance of the team’s Wiki website and online asset repository.- Lead and organize customer visits with streamlined processes and documentations.- Edit and compile weekly newsletters for North America Sales and Consulting organizations.ACHIEVEMENTS:- Designed client-appreciated artwork for 3 of the largest global engagement programs at North America Consulting.- Acknowledged by business owners and peers for successfully organizing and streamlining processes for over 60 customer visits.

In

Single-handedly managed and led the Marketing and Communications department by making profitable alliances, leading brand campaigns, sponsorship deals, plugging strategic media stories, planning and organising brand events that led to increased customer footfalls at the movie theatre by 200% over a 6 months period. Built strong relationships with brands to strike endorsement and sponsorship deals, worked with senior leaders on their spokesperson profiles and owned the marketing budget.

New York, Ny, Us

Initiated and coordinated activities to raise equity for consumer and charity clients and create a positive image in the market by leveraging the media.Clients Handled: RCI, Max Retail Stores, Trinethra Super Retail Limited, Christel House and India Foundation for the Arts

Conceived and developed PR & communication plans for international clients and worked extensively on research documents that helped the agency acquire large corporations as long-term clients.Clients Handled: Kingfisher Airlines, Kingfisher Fashion Awards, Castrol India Ltd., Unilever, UTI Mutual Funds and Fidelity Investments

Masters In Communication Management, Public Relations, Advertising, Communications And Marketing

Bachelor'S Degree, History

Isc, Commerce

High School