Responsibilities:1.Conduct in-depth market research to identify industry trends, competitive landscapes, and growth opportunities.2.Collaborate with cross-functional teams to gather insights and assess internal capabilities, ensuring alignment with overall business objectives.3.Develop and implement comprehensive business strategies to enhance operational efficiency, drive revenue growth, and maintain a competitive edge.4.Analyze financial and operational data to identify key performance indicators and provide recommendations for improvement.5.Work closely with senior management to define and articulate the company's strategic vision and goals.6.Evaluate potential partnerships, alliances, and acquisitions to support business expansion and diversification.7.Monitor and assess external factors affecting the business environment, and formulate strategies to adapt to changes.8.Lead the development of business cases and presentations for executive reviews and decision-making processes.9.Collaborate with project teams to ensure effective execution of strategic initiatives.10.Assess and manage risks associated with strategic initiatives, providing proactive solutions to mitigate potential challenges.

• Complete back-end support to investment banks globally• Developed and maintained financial models to value companies, projects, and transactions• Analyzed financial statements and data to assess the financial health and performance of clients, identifying investment opportunities• Conducted market research to identify industry trends and opportunities, contributing to the development of investment strategies• Prepared and delivered pitch books and investment memorandums• Curated a comprehensive list of potential investors for various companies

~Responsible for managing 6+ annual club events and competitions with 2.5k+ footfall~Reached 7000+ users with of 100+ social media content across 3 social media platform~Promoted students interest by organizing 5+ interactive sessions and workshop with 10+ industry experts~Handled content creation for the 12 newsletters and the annual magazine with 600+ views

•Responsible for organizing and coordinating Inter & Intra college case study and quiz-based competitions.• Creating resources, open and supportive community and hosting knowledge sessions that foster student’s interest in marketing.•Promoting students' interest and motivating them through interactive sessions with successful marketers•Creating, editing, and publishing college monthly marketing magazines

~Amazon listing and marketing of GoodDot Spices with engagement of 10k+ people~Event Marketing by representing the company at AAHAR- Food and Hospitality Fest. The company wonthe bronze medal for Excellence in Display amongst 1100+ companies and a footfall of 12000+ people~Automating the WhatsApp customer care support, reduced the response time to enhance the customerexperience through Wati for 1000+ customers~Listed products on Swiggy Instamart and ran marketing campaigns for the same with engagement of50k+ people.~Worked for product activation in Bangalore. Worked with My Gate and NoBrokerhood.com for brandactivation in the city with an engagement of 30k+ people. I was the single point of contact with the brandsfor the same.~Worked in the team to finalise the product pitch deck for the Uttar Pradesh Chief Minister

MSafe is a company that deals in the sale and rental of raised platforms used in construction and maintenance of high rise buildings.•Collated leads from online platforms like India Mart and Just Dial.•Organized 10+ site visits to understand ergonomics of industries/people associated with the construction and maintenance of high rise buildings .•Communicated with over 200+ consumers to understand their requirement of the product.•Single handedly negotiated prices and closed 50+ deals worth Rs.15 lakhs•Managed company’s social media platforms.• Awarded employee of the month in November 2020.

ATS Infrastructure is a Delhi NCR based real estate company.•Market Research- Analyzed competitior strategies and presented best practices to the top management. Conducted surveys and polls to understand the requirements of home buyers•PR Agency Coordination- Worked with PR agencies on concept brief and got relevant copies developed which were given to print media partners or executed on digital platforms•Event Marketing-1.Oversaw the set up of ATS Infrastructure stall at the Vogue Wedding Show held at Taj Place, New Delhi.Represented the marketing team; Coordinated with the event management company for smooth execution and supported sales team requirements. 2.Managed the social media coverage along with PR agency for live updates in an event for families of Pulwama attack victims wherein homes were gifted to 5 families of the Pulwama attack martyrs

MM Polyvinyls is a Delhi NCR based company which produces synthetic leather (Rexine).•Took charge of marketing requirements such as videos, posters and other creatives. • Managed the company’s social media platforms.•Cordinated with the PR agency for website development.

Enactus Ramjas is a social organisation which aims to uplift the marginalised sections of the society through social entrepreneurship. •Worked in project Transcreations which aims at social and financial upliftment of the underprivileged members of the transgender community through the power of entrepreneurial action. •Enabled the transgender community to set up small ventures such as fashion accessories manufacturing and selling. • Supported them through acquisition of raw material till end consumer sales by setting up of stalls. •Organised a transgender fashion show in college wherein transgenders from the Shape India NGO took part.