I’m Tanushka, the Founder of What Customer Thinks, a research firm focused on decoding the Indian consumer's mind. My journey began in the dynamic startup ecosystem, where I worked across multiple industries, from early-stage companies to large enterprises. Over the years, I’ve led projects in market research, operations, and business strategy, helping brands identify and solve critical pain points. From helping an election campaign in rural India engage with voters through sentiment analysis to advising over 100 brands on how to improve their customer conversions, I’ve seen firsthand how understanding human behavior can be a game-changer.Today, I run What Customer Thinks, a market research firm that specializes in helping brands crack the code of Indian consumers.We’ve successfully partnered with companies to identify actionable insights, drive strategic decisions, and achieve impressive results like improving customer acquisition, increasing footfall by 200%, and generating 500% ROI for a streaming market strategy. My goal is to help businesses leverage the power of consumer psychology, creating tailored solutions that lead to long-term success.I’m here to partner with companies that want to go beyond the surface and build sustainable strategies that truly resonate with their customers.