Responsible for Sales & Business Development in MENA & SEA regions.Responsible for new market penetration in KSA, Algeria, India, Pakistan & EgyptResponsible for short term and long-term Revenue, P&L & forecasting.Developing strategies for regional business aligned with company targets and expectations.Pioneering Key Target Market Studies and product introductions, opening new sectors, reducing adverse effects of dependence on single target market.Key Account Management Surpassing customer expectations.Built and nurtured sales relationships with new national distributors to support route to market transformation within MENA & SEA regions.Innovated new methods of Sales analysis, stock management, and lost opportunity to improve focus on target markets.Designed, organized, and partially delivered multiple technical and commercial eventsleading the Business Improvement Project (BIP) team with primary objectives to increase overall Revenue simultaneously enhancing the customer experience.extensive travel experience across the region, understanding local customs and traditionsTrained agent and distributor personnel on product technical knowledge, product positioning and sales strategies to enhance product presentation and brand image.Hired, Managed and Developed new talent through effective coaching, external training and industry knowledge.

Managed Sales and business development for static and lifting equipment Principle manufacturers