Canada's 1st On-demand Service Platform• Developed and executed comprehensive marketing strategies, leading to a 20% year-over-year increase in market share.• Managed brand development across all platforms, resulting in a 15% increase in brand recognition over one years.• Led multichannel marketing campaigns, achieving a 25% increase in lead generation and a 30% higher ROI on campaign spend.

Led the launch of key products, exceeding initial sales forecasts by 38%.• Managed the successful launch of products like Printon, Pinview, TICK, and Chorus.• Coordinated and managed multiple sponsored and CSR events to expand brand visibility.• Initiated a campus ambassador program, leading to a 15% growth in brand affinity among students.

• Spearheaded strategic business planning during the pandemic, leading to successful product development and launch.• Launched award-winning digiGO app, increasing HR operational efficiency by 25%.• Established internationally benchmarked Emergency Response Team for Facility Management Services.

As Assistant Manager- Marketing & Business Development at SQUARE GROUP, I led strategic planning and developed communication materials, resulting in operational efficiency improvements and increased client inquiries.• Spearheaded SWOT analysis and strategic planning, boosting operational efficiency by 20%.• Developed company profiles and communication materials, increasing client inquiries by 25%.• Launched a dynamic website, improving online lead generation by 30%.

#Business Research & Development#Looking after Integrated Marketing Communication (IMC)#Conducting ATL & BTL Marketing #Continuous research & development of official website & social media platforms#Preparing contents business pitch presentations #Competing bids#Preparing security plan layouts for industries, international & national events #Ensuring effective Brand Communication with agencies & vendors

~Improvised the entire Information Technology & the Branding of TOMA GROUP~Designed & Developed the official website of TOMA GROUP www.tomagroup.com.bd www.tomaproperties.com~Designed & Developed Security System & IT Infrastructure of "Head Office" and following projects- 1. TONGI-BHAIRAB Double-Line Railway Project 2. MOGHBAZAR-MOUCHAK Flyover Project 3. MONGLA 50,000MT Concrete Grain Silo Project 4 TOMA Taxi-Cab Project ~IT support as per aggreement of respective projects in the different ministries - 1. BANGLADESH RAILWAY MINISTRY 2. BANGLADESH FOOD MINISTRY ~Arranging & Conducting Weekly "Basic IT Training" ~Arranging & Conducting On-Desk training for TALLY & ERP Software~Generating Brand Development Ideas & Implementations for the sister concerns of TOMA GROUP specially for REAL ESTATE BUSINESS of TOMA PROPERTIES~Content Writing & Management for various purposes of the company~Project inspections & Photographic Documentations and Reporting through 3D presentations of the projectsMajor Achievements: • Introduced single point monitoring of movements of vehicle & heavy machineries by GPS system• Prepared & Implemented IT infrastructure, security layouts for security system development of various projects & heavy construction machineries, Tongi-Bhairab Double Line Railway Project - Maghbazar-Mouchak Flyover Project, Mongla Concrete Grain Silo-Jetty Project, Toma Taxi-Cab Project. • Reconstructed the Group websites with dynamic design & conducted maintenance, generated more than 150 leads from website • Introduced remote CCTV monitoring system for all running projects from head-office.