Tanvi Alwe Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai Area, India

• Programming Management of two Hindi movie channels – Dabangg & Dillagi• Revenue analysis – Category-wise, brand-wise, genre-wise & channel-wise advertiser spends tracking on monthly/ quarterly/ half yearly/ yearly basis for analysing top spenders & potential advertisers for the channel• Adex analysis of active, missing & prospective clients• Channel performance monitoring & research• Competition monitoring & research• Content analysis , content acquisition, negotiation & management• Budgeting• Ideation and Scripting content for the integrations• Campaigns & brand integration FCT & Non FCT• Providing creative programming ideas• Strategic FPC scheduling• Creating theme based activities for festivals, events, movie releases• Qualitative And Quantitative Analysis & supervision of Promos and allocate the Promo rotations on home channel, cross channel & digial• Supervising the creative and quality of packaging elements.• Creating concepts for the existing and new shows like Bhakti sagar, Hum hai Dabangg & astrology• Training & managing the team members• Supervising the Pre-production & Post Production – Scripting & Locations for the programs with the team• Creating effective programming blocks to help the stickiness on the channel• Managing and mentoring the team. Inspiring the team to constantly strive for excellence in the work they produce• Assess the Competition, Programme Content and other aspects while implementing effective changes

Mumbai Area, India

MEDIA XPRESS 3.0 & MAP 3.5• Presentation of research data for sales pitch to new clients and development of existing clients for additional business generation• Category-wise, brand-wise, genre-wise & channel-wise advertiser spends tracking on monthly/ quarterly/ half yearly/ yearly basis for analysing top spenders & potential advertisers for the channel• Prepare and submit statistical reports, graphic illustrations of findings, and action plan recommendations to marketing team• Monitoring genre, channel, region/market, day-part & programme performance & ratings• Create & highlight pre & post evaluation case studies of the advertiser activity for clients, ad agencies & sales team via PowerPoint to understand the effectiveness of the campaign & the media• Tracking & analysing competitor spends & performance• Analysing media plans of clients & derive their target groups & target markets• Making recommendations to senior managers based upon research findings• Establish coordination with the clients to understand their advertising goals• Present media proposals and include details of costs and time or space slot allotted• Present best plans that meet the budget of clients• Monitoring client activities & taking corrective actions• Co-ordination with marketing team, operations team & client for smooth flow of client activity• All forms of backend support required for the marketing & sales team• Attending client & agency meetings for presentations of media strategies• Maintaining and analysing MIS reports• IRS data analysis• Providing reports on current developments in the media industry and share thoughts• Brainstorming strategic ideas for promotional campaigns of the company• Processing and analysing raw data into reports & summaries for senior managers

Mumbai Area, India

Easy box profile included -Managing & training a team of 20+ marketing executives.Devising new promotional strategies for the brand.Brand management.Overall management & co-ordination between departments.Start-up organisation management.Mapping prospective locations

Mmm, Marketing

B.M.S, Marketing

Digital Marketing, Digital Marketing, Persuing