Tanvi Mehta work email
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Tanvi Mehta personal email
Experienced Analytics and Data Science professional with 10+ years in the E-Commerce, Retail, and Banking domains. Skilled in delivering customer diagnostics, building propensity models, and working with CRM systems. Proficient in machine learning techniques such as Linear and Logistic Regression, Boosting, and Bagging algorithms. Expert in Python, SQL, Tableau, and SAS for data analysis and visualization.
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Assistant Vice PresidentCiti Oct 2022 - Nov 2024Led a 6 member team in the Sales Enablement & Marketing Analytics division, utilizing advanced analytics and data science techniques to generate actionable insights for clients. -
C11 Officer - AnalyticsCiti Oct 2020 - Sep 2022Integrated data from different marketing portals to create a unified data journey leveraging various NLP and topic modeling techniques
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Manager - AnalyticsFreecharge Dec 2018 - Oct 2020>> Primary responsibilities include building statistical models, designing experiments and working on hypothesis testing frameworks providing actionable insights and helping the business grow>> Built Uplift model to identify users who would not respond in the marketing campaign irrespective of whether they were targeted or not>> Built Price elasticity model & worked on Optimization techniques in order to find the optimal cashback with which a user should be targeted>> Created random forest propensity models to identify the users having high propensity to take Financial products>> Worked on Alternate data sources like Appographic, SMS and Visit data in order to connect it with the traditional transactional data to create a 360 degree view of the user base>> Conducted A/B testing experiments to understand the impact of open offers/super offers for the business>> Worked on K-Means clustering algorithm to understand the most suitable time to target the users -
Lead AnalystDunnhumby Aug 2018 - Dec 2018 -
Senior AnalystDunnhumby Jan 2016 - Aug 2018Gurgaon, India1. Propensity Modelling : Built XGBoost classification model to predict customers having high propensity to purchase in a particular brand2. Test Control Methodologies in order to evaluate the performance/uplift of the campaign3. Connected different data sources (transactions, survey, competitor) at a single customer level to demonstrate how connected data can help answer big business questions in order to provide a 360 degree view of the customer4. Built an automated solution for the suppliers giving them a snapshot of their performance
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Business AnalystGenpact Aug 2014 - Jan 20161. Development of a PD model for a US bank (Training Project) : The project aimed at developing the Probability of Default Model for the applicants at the time of entering the bank. Using Logistic Regression approach, SAS software and Statistical know how we built a model which could identify the final regression equation and thus identify the population that could likely default.2. Gas Analysis : This analysis helped in understanding the pattern of Gas spends in past few years and the impact of declining Gas prices on Gas products, Non gas products and thus on overall spends. It thus helped in identifying when to offer cashbacks/rewards at gas stations. -
InternBlufin India Jun 2013 - Jul 2013 -
InternPunjab National Bank May 2013 - Jun 2013New Delhi Area, India
Tanvi Mehta Skills
Tanvi Mehta Education Details
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Gokhale Institute For Politics And Economics -
Economics
Frequently Asked Questions about Tanvi Mehta
What is Tanvi Mehta's role at the current company?
Tanvi Mehta's current role is Analytics & Data Science Professional | 10+ Years in E-Commerce, Retail, and Banking | Python, SQL, Tableau, CRM, Machine Learning.
What is Tanvi Mehta's email address?
Tanvi Mehta's email address is ta****@****mby.com
What schools did Tanvi Mehta attend?
Tanvi Mehta attended Gokhale Institute For Politics And Economics, Delhi University.
What skills is Tanvi Mehta known for?
Tanvi Mehta has skills like Data Analysis, Microsoft Excel, Spss, Microsoft Office, Research, Microsoft Word, Analysis, Sas, Sql.
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Tanvi Mehta
Mumbai -
Tanvi Mehta
Gandhinagar -
Tanvi Mehta
Mumbai -
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