Tanvi Randhar Email & Phone Number

Remote

Leading the organic search and content efforts for the catalog (shop luxury ecommerce) initiative of Editorialist YX- a US based luxury ecommerce & editorial platform

Mumbai, Maharashtra, India

Heading the organic digital marketing vertical (SEO and Social Media) for Vogue, GQ, CN Traveller and Architectural Digest for India marketManaging digital campaigns ranging across ideation, developing marketing plans, measuring performanceManaging white-labelled and branded content alliances from defining strategy, defining KPIs and monitoring performance to achieve the KPIsDeveloping video content strategy along with the digital editorsAnalysing and tracking user journeys + competitor analysis using various tools such as Google Analytics, Facebook Analytics, CrowdTangle, SpireBuilding and analysing surveys to provide actionable insights on usersCross-functional role involving working across marketing, sales, editorial, strategy, finance teams within India and across other markets and liaising with the digital marketing agencies

Mumbai Area, India

•Audience growth (users and engagement) by generating actionable insights across Conde Nast's digital platforms- website and social media•Digital data custodian for Conde Nast India's 4 brands- Vogue, GQ, CN Traveller and Architectural Digest •Providing data driven insights to the Brand Solutions teams at pitching and engagement summary stages•Liaising with Conde Nast International for local implementation of global best practices•Liaising with digital marketing agencies

Mumbai Area, India

• Devise comprehensive SEO strategies and provide data driven consultation for large and small business. • Handle SEO for several startups and established players across a wide range of domains such as e-commerce, content, travel, education, healthcare and finance sectors.• Manage traffic driven targets for organic searches with significant M-O-M increase• Create internal training modules and mentor new joinees on various aspects of digital marketingI have experience in leading one time as well as monthly optimization activities having worked extensively on projects involving the following:• SEO Site-Wide Website Audit on over 150 tech and content parameters• SEO Content Strategy • On-Page Optimization including Title, Meta,H1-H6 tags, content and layout optimisation• New Pages Creation and existing Pages Optimisation through intent mapping• Website Consolidation Activity• Website Structure & Page Design • Website Migration• Page Level Audit• XML Sitemap Analysis• Backlink strategy and backlink building • Social signals optimisation• Youtube Channel and Content Optimisation• Content marketingI am adept at using tools like Google Analytics, Google Webmaster Tool, Screaming Frog, Moz, Ahrefs, GT Metrix and Siteliner.

Mumbai Area, India

• Devised marketing communication to reach out to new customers, increase repeats, user engagement towards the brand and its services• Successfully achieved reduction in CPL through campaign optimisation, landing page optimisation and ad copy testing• Strategized and executed launch of Experience Cards for beauty and home cleaning categories• Liaised with agencies, vendors, internal teams for seamless functioning of marketing program• Conceptualized and executed BTL activities for beauty category• Assisted in development of ATL campaigns for radio, print and screen (#savetheday campaign)

Mumbai, Maharashtra, India

•Category Manager for Salon at Home, Mumbai• Executed soft launch of UrbanClap’s operations in Mumbai• Assisted in conceptualization and execution of BTL activities for local marketing campaigns to build brand awareness•Onboarding service providers for the booking categories in Mumbai•Provider negotiations•SLA fulfillment •Operations managementBeing the first hire for the team in Mumbai, I played a pivotal role in launching and scaling up of the company's operations in the city.

Mumbai Area, India

• Portfolio Management and Compliance activities• De-risking activities for the Bank’s business banking segment• Identification and mapping of potential AML risk accounts • Risk-reward analysis

Master Of Business Administration (Mba), Business Management- Marketing

Bls/Llb

Activities and Societies: Law Review Committee, Magazine Committee

Icse