Three years ago, if you’d asked me, “What’s B2B SaaS?” I’d have been clueless.Fast forward to today, I’m absolutely hooked—and still learning something new about it every day.Over these years, I’ve worked at two B2B SaaS startups, each with unique GTMs, stages, and challenges.Hiver: A 1-10 journey where I focused on lead gen and growth marketing.Facets.cloud: A 0-1 journey, diving into technical product and content marketing.These experiences taught me the breadth of GTM strategies and honed my ability to think strategically while staying grounded in execution. I’d describe myself as someone who balances strategy with a “get-things-done” mindset.Now, as a PMM at another early-stage startup, I wear many hats—messaging, positioning, feature launches, and enablement. The learning never stops.Outside of work, I’m a music lover, singer, amateur painter, and someone who wears her anxiety on her sleeve. Always up for a chat on marketing, startups, or music—let’s connect!
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Product Marketing ManagerFactors.Ai Jul 2024 - PresentStamford, Connecticut, UsSales Enablement | Partner Enablement | messaging and positioning | Feature Launches | User research | Events -
Product Marketing ManagerFacets.Cloud Jun 2023 - Jul 2024United States, UsWearing multiple hats. Product marketing responsibilities include defining positioning and messaging, competitor analysis, feature and product launches, newsletter and sales enablement. Also contributing to technical content writing, and social media management through short form articles. -
Growth Marketing LeadHiver Feb 2023 - May 2023San Jose, California, Us -
Content Marketing SpecialistHiver Nov 2021 - Feb 2023San Jose, California, Us -
Product Marketing ConsultantSearce Inc May 2021 - Oct 2021Houston, Texas, Us -
Digital Marketing InternRevmeup Aug 2020 - Oct 2020Bangalore, Karnātaka, In- Built content strategy roadmap for in-app content, blogs, e-mail and social media handles to increase app downloads and reach- Increased organic reach of LinkedIn account by 20% with average engagement rate of 15%; increased Instagram followers by 400%- Assisted in content creation, graphic designing, SEO and used tools like Mailchimp, Canva and WordPress to deliver results -
Strategic Partnerships And New Product DevelopmentAntrepriz Apr 2020 - Aug 2020Pune, Maharashtra, In- Conducted a market research study on 40+ competitors in the Saas industry to identify their unique features & positioning - Designed an end-to-end vendor payments platform using Balsamiq (wireframes) having a potential revenue increment of 20 % - Recommended 10+ modifications (3 being implemented) in the UX design to reposition product & incorporate the new module - Designed the architecture for supplier listing platform & identified 100+ potential partnerships to widen the scope of services - Improved sales & partnerships performance by 30% with B2B email marketing, lead generation campaigns & creating sales pitches - Single-handedly on-boarded 3 major product partners in airline & travel industry to aid in the international expansion of services -
Strategic Partnerships InternUdyam Sutra Jul 2020 - Jul 2020- Designed Supplier Evaluation matrix across 15 verticals & 20 industries to develop MSME partner network- Proposed suitable vendors in each category by evaluating 180+ companies based on the evaluation matrix
Tanvi .. Education Details
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Indian Institute Of Management, IndorePost Graduate Diploma In Management -
Maharashtra Institute Of TechnologyElectronics And Telecommunications Engineering
Frequently Asked Questions about Tanvi ..
What company does Tanvi .. work for?
Tanvi .. works for Factors.ai
What is Tanvi ..'s role at the current company?
Tanvi ..'s current role is Product Marketing | B2B SaaS | MBA from IIM Indore.
What schools did Tanvi .. attend?
Tanvi .. attended Indian Institute Of Management, Indore, Maharashtra Institute Of Technology.
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