Tanvi Pal Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Ontario, Canada

- Strategizing and executing Annual Retail and Ecommerce Marketing Launch by working closely and collaboratively with the National Account Manager, Ecommerce, and with Sales, Product Management, and other internal stakeholders as required.- Managed digital advertising campaigns, including PPC, display ads, and retargeting efforts, while collaborating cross-functionally with product management, sales, and logistics teams to ensure alignment of marketing initiatives with overall business objectives.- Launched new products on ecommerce platforms, overseeing product listings, pricing strategies, and promotional activities to achieve launch goals and exceed sales targets.

London, Ontario, Canada

• Graded and evaluated assignments of Accelerated MBA students of Ivey for Marketing Essentials course. • Reviewed lecture materials and provided feedback to attending students to meet the course expectations.

Toronto, Ontario, Canada

- Soar with MENTOR is a program developed for post-secondary students to inspire, educate, and equip a cohort of select female students with the necessary knowledge, skills and dispositions to be successful in life, and possibly at Dell Technologies in the future. - Aimed at recognizing the importance of diversity and inclusion in all organizations, the program also aims at providing development and mentorship opportunities to female post-secondary students that will help assist in the future success in their career journeys.

India

One of the leading PR communications firm in India, Kaizzen is known for its integrated Digital Marketing, PR initiatives. As a senior manager, I strategized and executed campaigns for strategic accounts and their key projects. Besides this, I actively worked towards business development projects, which contributed towards firm's growth and eventual expansion in the overall market share.

New York, United States

With close to 7 yrs of work experience in the field of marketing communications, I have actively contributed towards the conceptualisation and execution of several marketing campaigns of various regional and global brands. The whole experience provided me with a holistic view of the whole process and carved me into a skilled working professional who could also be a part of several award-winning campaigns. Having served several brands exclusively in the regional markets, I am now contributing towards the growth and success of NPOs, NGOs & Start-Ups in global markets through integrated marketing communications (online & offline both). My recent campaign “#WeForThem” for International Child Advancement has been spreading its wings in diverse regions such as New York & Congo.

Delhi, India

Founded in 1997, Adfactors PR is India’s largest PR firm. Although a home-grown brand, it is a multi-specialist, full-service firm and serves over 300 retained clients across 40 cities in India. While setting up the digital division along with the leadership team, I actively performed the following tasks:- Strategised social media campaigns for Adfactor PR’s clients from both paid and organic perspectives.- Conceptualised and executed social media campaigns for Adfactor PR’s clients and integrated the campaigns with offline PR initiatives.- Strategized and ensured community management across all social media platforms. Facebook, Twitter, Instagram etc inorder to maintain brand consistency across channels.- Coordinated with design team for devising creative conceptualization for campaigns.Prominent Projects:- Integrated Social Media Plan for Gender Equality Summit by UNGC, in association with UN Women.- Strategizing online brand communications strategy for startups in the field of co-working and f&b industry, involving - Activity pertaining to influencer engagement brand launch and active influencer brand sustainability.

Gurgaon, India

- Conceptualise and execute social media strategy for Ogilvy’s clients connected to PR & Influence department - Devise creative conceptualization of PR activations for the clients across offline & online channels Strategise & craft content and graphics repository for clients for both offline and online communications- Initiate media outreach and build media relations towards successful execution.

Gurgaon, India

- Led strategic marketing, brand development and campaign management for key product lines, achieving a 30% increase in brand recognition and a 10% boost in customer loyalty.- Spearheaded strategic initiatives including new product launches and partnership activations, contributing to a 25% rise in revenue.- Acted as a strategic brand storyteller, creating compelling narratives that resonated with target audiences and supported brand governance.- Implemented brand marketing health tracking metrics and reported on campaign performance, facilitating data-driven decision-making and continuous improvement.

New Delhi Area, India

- Coordinated and executed marketing campaigns and brand initiatives, supporting the development of a unified brand strategy that enhanced market presence.- Conducted consumer research and analyzed market trends to inform brand strategy and campaign planning.- Collaborated with internal teams and external agencies to ensure brand consistency and alignment across all marketing channels.

Gurgaon, India

client servicing department

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies: - Recipient of General Motors Canada Scholarship

Post Graduation, Public Relations, Advertising, And Applied Communication

Activities and Societies: Live Ad Campaign towards restructuring brand "Barista"

Bachelor Of Business Studies, Marketing/Marketing Management, General

Activities and Societies: Verve: street theatre society

Business, Management, Marketing, And Related Support Services