Tanvir Ahmad

Tanvir Ahmad Email and Phone Number

Regional Lead - Asia (ITC SheTrades Hubs, Projects and Policy) @ International Trade Centre
Bangladesh
Tanvir Ahmad's Location
Bangladesh, Bangladesh
Tanvir Ahmad's Contact Details

Tanvir Ahmad personal email

n/a
About Tanvir Ahmad

Business, Marketing & Development professional with 18 years of experience in international organizations of development as well as the private sector with proven success in business development, program management, marketing, communication, strategic partnerships, financial management, gender mainstreaming, strategy and management. Experienced with 12 years of leadership role in country management in different global organizations that includes United Nations organization and fortune 500 company.Successfully created inclusive social and economic impact in the market system through different MSMEs development and gender mainstreaming initiatives. Expert in Financial Service, FMCG, Media, IT&ITES and Development sector market mapping, creating game changer strategies, policy development, increase profitability and grow revenues. Experienced in leading policy advocacy initiatives like gender responsive public procurement, ensuring access to finance for MSMEs, inclusive e-commerce policy etc. in Bangladesh.Have skills and experience of building a fortune 500 money transfer brand as ‘My Brand’ from almost ‘zero’ in Bangladesh. Being the 1st Marketer to market the top global money transfer / remittance brand in Bangladesh, I took the challenge and successfully made that brand as the most popular & leading brand amongst C2C remittance consumers of Bangladesh across the world. Have skills and experience of leading multiple brands in FMCG industry as well as developing & successfully launching new brands based on consumer insight in the changing environment. I have introduced 1st time ever official warranty in Bangladesh paint industry for an exterior coating brand which was later replicated by others in the industry.My goal is to leverage my business/marketing/interpersonal/analytical skills to grow an organization to be customer-oriented and profitable, focusing on customer acquisition/experience/loyalty towards brand preference.Specialties: Leadership l Sustainable Strategy l Gender Mainstreaming l Inclusive Growth l Integrated Marketing I Market Development I Market Penetration I Strategic Planning I Stakeholders Management l Ethnic/Diaspora Marketing l Product /Brand Management I Promotions / Launches I Innovative Activation l Sponsorships & Events | Creative Development I Innovation/Product Development I Social Media Marketing I Research/Analytics I Customer Experience Management I Scalable Marketing Programs I Agency/Vendor Relations I Team Development l Project Management l Inclusive Policy Advocacy

Tanvir Ahmad's Current Company Details
International Trade Centre

International Trade Centre

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Regional Lead - Asia (ITC SheTrades Hubs, Projects and Policy)
Bangladesh
Website:
intracen.org
Employees:
1284
Tanvir Ahmad Work Experience Details
  • International Trade Centre
    Regional Lead - Asia (Itc Shetrades Hubs, Projects And Policy)
    International Trade Centre
    Bangladesh
  • International Trade Centre
    Regional Lead - Asia (Itc Shetrades Hubs, Projects & Policy)
    International Trade Centre Jun 2023 - Present
    https://intracen.org/Lead & manage ITC SheTrades Hubs in different countries of Asia that includes Bangladesh, Philippines, Indonesia, Vietnam, India and Mongolia. I'm also invloved in managing projects and policy advocacy initiatives based in Dhaka. Alhamdulillah! International Trade Centre (ITC), a joint agency of the United Nations and WTO is building trade-led growth for a more equitable world. The SheTrades Commonwealth+, a gender mainstreaming project of ITC aims to foster an enabling business ecosystem by promotinginclusive policy and data and engaging business support organisations, private-sector partners, and women-led businesses in the following Commonwealth countries.
  • International Trade Centre
    Consultant - Policy, Shetrades Hub & Private Sector
    International Trade Centre Feb 2023 - Jun 2023
    https://intracen.org/International Trade Centre (ITC), a joint agency of the United Nations and WTO is building trade-led growth for a more equitable world. The SheTrades Commonwealth+, a gender mainstreaming project of ITC aims to foster an enabling business ecosystem by promotinginclusive policy and data and engaging business support organisations, private-sector partners, and women-led businesses in the following Commonwealth countries - Bangladesh, Mauritius, and Nigeria.
  • Institute Of Business Administration (Iba) - University Of Dhaka
    Guest Faculty
    Institute Of Business Administration (Iba) - University Of Dhaka Nov 2022 - Present
    Dhaka, Bangladesh
    Teaching 'Innovation and Entrepreneurship', a full course to the BBA / undergraduate students of IBA, University of Dhaka. My effort is to connect students' theoretical learning with the real life challenges and opportunities of the dynamic business environment and enhance their entrepreneurship & Innovation readiness.
  • Qube Eight
    Co-Founder & Ceo
    Qube Eight Dec 2017 - Present
    Dhaka, Bangladesh
    Qube Eight is a Digital Marketing and Communication company that will meet your need for the great blend of genuine marketing know-how with latest technical skills for digital platforms. We are a group of crazy but data-driven & result oriented marketers who equally excels in the digital skills. We are committed to provide results to your business with measurable marketing actions. And we stand accountable for all marketing strategies and actions we act with you.We provide global delivery for Brand, Communication, SEO, Social, Media, Content, Analytics, Technology and all other services of digital marketing. We leverage ideas, knowledge, data, content and technology to deliver Customer Engagement solutions that help clients grow their businesses and strengthen relationships with their customers. We understand how the convergence of marketing channels, platforms, and devices can be used effectively to create an overall winning strategy. Qube Eight has the flexibility and autonomy to respond to your needs, and the commitment to do so with care.We have a special service for all the new and growing Start-Ups and SMEs to get a shared Chief Marketing Officer service on Call. CMO will guide you with the experienced strategy, plans and actions to achieve your business goals. And yes, the CMO is affordable and just a call away.We also stand accountable for transforming all our words into real actions and results for your business.
  • Weconnect International
    Country Lead
    Weconnect International May 2021 - Dec 2022
    Lead and manage a World Bank funded gender mainstreaming project to 'Strengthen Market Access to Women-Owned businesses' in Bangladesh along with another State Department project.https://weconnectinternational.org/
  • International Trade Centre
    Country Coordinator
    International Trade Centre Sep 2018 - Mar 2021
    www.intracen.org International Trade Centre is an organization of United Nations and WTO. ITC has the SheTrades in the Commonwealth programme which aims to increase economic growth and job creation in Commonwealth countries by increasing the participation of women-owned businesses in international trade. The project is funded by the UK Department for International Development and implemented by the International Trade Centre (ITC) under the framework of the SheTrades Initiative.
  • International Trade Centre
    National Consultant
    International Trade Centre Sep 2016 - Jun 2017
    Dhaka
    www.intracen.orgInternational Trade Centre (ITC) is an organization of the United Nations (UN) and the World Trade Organization (WTO).
  • Prothom Alo
    Chief Business Officer
    Prothom Alo May 2014 - Jan 2016
    Dhaka, Bangladesh
    Lead, strategize and drive overall business of Prothom Alo Group. Responsibility includes steering Prothom Alo Newspaper, Prothom Alo Digital, Prothoma Publications, Protichinta, Prothom Alo Jobs, Kishor Alo business in the right directions from P&L, Revenue and Brand equity perspective. Increased Market share of Prothom Alo Circulation by 3.2% (35.7% in overall mkt) and Advertisement Sales by 8.1% (57.2% in overall mkt) in an intensely competitive market. Created alternate channel and installed structure in the most critical market like Dhaka, Chittagong and Khulna Led over a million consumer direct engagement with the Brand through innovative revenue earning events nationally. Developed first time ever Brand Value Identity system of Prothom Alo with a proper Brand guideline. Market leadership regain in few districts with tactical actions and communications. Successfully launched first ever product marketing and communication for Prothom Alo. Launched first ever overseas expansion in print and management of Prothom Alo through Prothom Alo Gulf Edition. Installed right structure and process driven goal oriented system in overall business function.
  • University Of Liberal Arts Bangladesh
    Adjunct Faculty Member
    University Of Liberal Arts Bangladesh Jul 2013 - Jul 2015
    Dhaka, Bangladesh
     Facilitate Under-Graduate & Graduate students in active learning of Marketing Management, Brand Management, Integrated Marketing Communication, Consumer Behaviour, Principles of Marketing, International Business, Service Marketing, Managerial Skills Development, and Business Communication from theory and personal experience from the industry. Engaged in different Business and Marketing research initiatives independently as well as with University.
  • Western Union
    Head Of Marketing & Diaspora Management
    Western Union Aug 2007 - Nov 2012
    https://corporate.westernunion.com/index.html Responsible for Bangladesh marketing & Revenue management. Also responsible for marketing budget management and top line marketing & corridor strategy & planning for Sri Lanka, Nepal, Maldives and Bhutan.  Being the 1st Marketer for Western Union Bangladesh, did work from "0" in defining country marketing and communication strategy to achieve desired level with the brand and install the total marketing system in place.  Converted Western Union as the most popular Brand amongst remittance consumer segment of Bangladesh. Increased Brand awareness from 32% (2007) to 80% (2012). Achieved exceptional growth even while 50% contributing market’s business declined to ½ due to sever "political unrest" in Middle East and African countries since mid of 2010. This unrest and other external reasons made significant negative impact in the remittance inflow of Western Union Bangladesh.  To cover this unprecedented loss, we developed ‘game changer’ strategy and re-design the country marketing plan & investment and grew alternate market substantially. Consumer centric communication in right media/tool made significant growth in brand scores as well as revenue.  Ensured country achieved close to triple digit growth in alternate countries like Italy, Mauritius, Maldives, Australia, Iraq, Malaysia, Singapore, PNG, etc which covered the major revenue loss till 2012 from affected countries and ensured higher business growth than previous countries.  The whole project was recognized as "Outstanding" by the company and was replicated for other countries where there was similar impact due to global changed scenario. Based on “Performance”, was recognized as the "Next Generation Leader" (1st time ever from Bangladesh) for Western Union in early 2011. The recognition was followed by intense leadership training in Vienna as well as MBA (Executive) from Ashridge Business School, UK.
  • Berger Paints Bangladesh Limited
    Senior Brand Manager
    Berger Paints Bangladesh Limited Dec 2004 - Aug 2007
     Plan, prepare and implement the re-launch of corporate brand Berger with ‘paint your imagination’ from ‘Think Paint Think Berger’ as a team. Activities include creative & TVC development, media planning, buying & execution, OOH visibility and creative alignment with other brands. Introduced 1st ever official warranty for any paint in Bangladesh paint industry. Launched WeatherCoat LongLife, an extension of exterior paint WeatherCoat with 7 years warranty in 2007 across Bangladesh. Developed & launched Robbialac EasyClean, the 1st washable supreme interior emulsion in Bangladesh. This product was also a great success and later replicated by the competition in different names.  In response to new entrants with low price in economy exterior paint category in 2005, we have launched & communicated a new product ‘Robbialac Stainer’ to flank our regular quality exterior paints. Manage all the major brands in decorative segment like Robbialac, Color Bank, Luxury Silk Emulsion, WeatherCoat, Durocem, and Jhilik. These Brands contribute almost 75% of the sales revenue. Developed/modified marketing and communication plan for different brands and new launches. Developed and launched products like WeatherCoat LongLife, Robbialac EasyClean, Robbialac Stainer, Jensolin Tower Finish, Thermoline and WeatherCoat Smooth Sheen.

Tanvir Ahmad Skills

Marketing Management Market Research Brand Management Marketing Communications Business Strategy Strategic Planning Creative Direction Budgets Segmentation Competitive Analysis Customer Insight Integrated Marketing Direct Marketing International Marketing Media Planning Team Management Event Management Market Planning Strategy Product Development Marketing Strategy Management Market Analysis Fmcg Leadership Crm Product Management Business Development Social Media Marketing Marketing Marketing Research Digital Marketing Brand Development Business Planning

Tanvir Ahmad Education Details

Frequently Asked Questions about Tanvir Ahmad

What company does Tanvir Ahmad work for?

Tanvir Ahmad works for International Trade Centre

What is Tanvir Ahmad's role at the current company?

Tanvir Ahmad's current role is Regional Lead - Asia (ITC SheTrades Hubs, Projects and Policy).

What is Tanvir Ahmad's email address?

Tanvir Ahmad's email address is ta****@****.edu.bd

What schools did Tanvir Ahmad attend?

Tanvir Ahmad attended Institute Of Business Administration, University Of Dhaka, Ashridge Executive Education, Hult International Business School, University Of Dhaka, Notre Dame College.

What skills is Tanvir Ahmad known for?

Tanvir Ahmad has skills like Marketing Management, Market Research, Brand Management, Marketing Communications, Business Strategy, Strategic Planning, Creative Direction, Budgets, Segmentation, Competitive Analysis, Customer Insight, Integrated Marketing.

Who are Tanvir Ahmad's colleagues?

Tanvir Ahmad's colleagues are Sandra Leicht - Cabrera Cesga®, Claudia María Rodríguez Argueta, Levi Ahmed Bona, Rajiv Dhar, Sarah Nash, Uyanga Dorjgotov, Nabasa Shallon.

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