• Responsible for leading and developing project strategy on key initiatives for core agency clients. • Consult with Chief Executives at client-companies on recurring basis; reporting on efficacy of initiatives, growth of business, and client trends.• Assess in-house talent and source related talent as necessary to drive project outcomes. • Drive Company Level Revenue Planning & Pricing Strategy: Create recurring revenue projections, Identify upsell or scaled service opportunities within existing customer market, budget plans for peak season operations and define sales goals. • Craft innovative SOPS and internal protocol for lean business operations

The Director of Marketing is in charge of managing all aspects related to the creation and implementation of any given campaign for Grl Pwr LA. The Director of Marketing is responsible for strategizing, analyzing, and leading the Marketing Team while making sure marketing strategies are implemented to promote the mission of the organization.Responsibilities: • Designing and implementing comprehensive marketing strategies to create awareness of the organization's programs, services, and goals to meet fundraising goals for the organization and aid to the mission.• Works alongside the Director of Membership Experience and the Dxecutive Director to create new marketing strategies to promote the organization's donor base; LevelUp Mentorship Program.• Work alongside the Executive Eirector and the Grl Pwr LA board to analyze budget, fundraising goals, and work alongside the team to execute financial goals through implementation of marketing strategies to execute the mission of Grl Pwr LA.• Supervise the marketing intern team department and provide guidance and feedback when necessary to aid proper training and development to execute marketing campaigns. • Plan and execute campaigns for Grl Pwr LA social media channels including: Instagram, Tik Tok, and digital community platforms for the promotions of programs, services, and fundraising goals.• Conduct general market research to keep abreast of trends and competitor’s marketing movements and the creative implementation of new current strategies.

• Create comprehensive reports and present key social media insights to stakeholders, using data visualization tools to convey the impact of social strategies effectively.
• Conduct thorough competitive analyses to identify industry trends, benchmark against competitors, and uncover opportunities for differentiation and innovation.
• Surface emerging social media trends to key stake holders. Adapt content to new platforms, features, and best practices to maintain a competitive edge.
• Employ deep knowledge of various social media platforms, their algorithms, and best practices, enabling tailored strategies for each platform and audience.
• Create and curate compelling multimedia content across platforms, ensuring brand consistency, and effectively communicating messages to diverse target audiences.

• Advised company leadership on product builds, cost analysis of potential projects and partnerships along with other areas of opportunity.• Conducted internal sales department audits, tool reviews and analysis, and closed/lost analysis.• Fueled research of Operations Team, conducting market analysis and creation of vertical guides with the goal of business expansion.• Created SOPs and drafted text/language for escalated customer experience issues.• Spearheaded development of first customer health dashboard, analyzing overall health of customer base and leading indicators of account churn.• Led initial customer segmentation initiative, defining and scoping customer journey, while developing multiple internal tools to increase team efficiency and track customer experience.

• Maintained a high value book of business comprised of key brands and notable clients.• Provided in-depth research on California Employment Law, and business compliance: yielded the core material for product development, customer facing educational collateral, AM training and marketing opportunities. • Collaborated with adjacent teams and established a model for regional account management structure.• Secured, negotiated, and managed client relationships, conducting performance evaluations in order to minimize downtime and enhance overall efficiencies.• Actively participated in the evolution of strategies, ensuring the team met and exceeded established KPIs. • Spearheaded collaborative efforts to advance tools and technology.• Managed a high-volume queue of client correspondence with a personal volume averaging above the median account manager volume per quarter.

• Provided assessment, crisis intervention and counseling to adolescents at risk.• Consulted with interdisciplinary teams to achieve optimal education and mental healthplans for youths and their families.• Identified needs of teens and took action in order to render appropriate assistance.• Maintained comprehensive documentation for accurate record-keeping and easy follow-up.• Proficient in case management and served as keynote speaker and educator for first responders, NYPD officers, Prosecutors, Social Workers, Teachers, School Administrators along with members of the press.

• Orchestrated execution of high-profile special events• Leveraged in-depth knowledge of auction technology platforms to create innovative event experiences• Fostered excellent client relationships by understanding their unique needs and delivering personalized event experiences that consistently exceeded expectations• Expertly navigated unforeseen challenges during events, making quick decisions to mitigate disruptions and ensuring a positive experience for attendees and clients.• Established robust metrics to track event ROI, analyzing attendee feedback and post-event surveys, to provide actionable insights for future event planning.• Conducted post-event analysis to evaluate success and areas for improvement to refine future event strategies and enhance client satisfaction.

•Managed a staff of 4-6 front desk receptionists, and 20-30 teachers spread across two studios•Oversaw front desk and daily studio operations for multiple studio locations•Directly responsible for customer relations and solving difficult problems regarding client care•Compiled social media data, and sales trends to provide upper-level management with consumer feedback •Designed multi-platform marketing campaigns•Created an increase in client engagement across social media platforms, generated hundreds of new followers, and drove sales.