Tanya Bowstead

Tanya Bowstead Email and Phone Number

Award-Winning Marketing Leader | 2x DTC Marketer of the Year | Strategic Marketing & Brand Building Expertise @ Ortho Dermatologics
Tanya Bowstead's Location
Raleigh, North Carolina, United States, United States
Tanya Bowstead's Contact Details

Tanya Bowstead work email

Tanya Bowstead personal email

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Tanya Bowstead phone numbers

About Tanya Bowstead

Innovative marketing leader challenging the status quo and driving category disruption. Extensive experience launching new products and building brands. Recognized for developing strategic brand plans that fuel product trial, adoption, and loyalty. Expertise in omni-channel marketing, social media, performance marketing, CRM, influencer activation, video, and e-commerce. Aesthetically-driven with a discerning creative eye for breakthrough ideas and delightful products.Specialties: Strategy, P&L Management, Business Development, Media Planning, Consumer Research, Creative Development, Cross Functional Leadership, Business Analysis, Process Improvement, and People Management

Tanya Bowstead's Current Company Details
Ortho Dermatologics

Ortho Dermatologics

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Award-Winning Marketing Leader | 2x DTC Marketer of the Year | Strategic Marketing & Brand Building Expertise
Tanya Bowstead Work Experience Details
  • Ortho Dermatologics
    Marketing Director
    Ortho Dermatologics Nov 2017 - Present
    Bridgewater, Nj, Us
    Leads the #1 branded tretinoin portfolio - Altreno, Retin-A and Renova.-Oversee the strategy of a portfolio of Rx products that have delivered strong double digit growth-Integrated telemedicine and concierge capabilities from branded websites to offer frictionless access to Rx brands-Pioneered social media activation for an Rx brand. Altreno became the first Rx product on Tik Tok-Altreno is nominated for best website (www.altreno.com) and best digital campaign of the year-Leads partnership opportunities from identification and evaluation of strategic partnerships to successful roll-outCase study about my work https://tux.co/en/work/detail/dermatology-com/
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  • Rodan + Fields
    Head Of Marketing For Acne/Sensitive Skin/Everyday Essentials Franchises
    Rodan + Fields 2015 - 2017
    San Francisco, Ca, Us
    The #1 fastest growing skincare brand in the US. -Oversaw the strategy of Unblemish, Soothe and Essentials a portfolio of $350M in sales-Unblemish became the #1 premium acne brand in the US-Managed a team of four Marketers
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  • L'Oréal Paris Hair Care
    Marketing Lead For L'Oreal Paris Hair Expertise
    L'Oréal Paris Hair Care 2012 - 2014
    Paris, Fr
    The #1 masstige haircare brand in the US. The brand that made sulfate-free a thing.-Launched EverCurl the #1 sulfate-free haircare line for curly hair-Led the 360 activation plan across digital, print & TV-Developed Oleo-Therapy product, price & positioning-Managed relationship with celebrity hair spokesperson
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  • Avon
    Global Associate Brand Manager
    Avon 2009 - 2012
    Northampton, Gb
    While at Avon I worked on several different categories.-Worked on the Advance Techniques haircare re-stage and activation, which won many awards and was considered best-in-class-Launched hair color globally, a white space initiative that generated over $100M in year 1-Led the eye-segment and delivered several super-hit mascara launches all delivering $50M+ globally
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  • Benefit Cosmetics
    Mba Summer Intern
    Benefit Cosmetics 2007 - 2007
    San Francisco, Ca, Us
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  • Rewards Network
    Account Executive
    Rewards Network 2005 - 2006
    Chicago, Illinois, Us
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  • Yellowbook Usa
    Account Executive
    Yellowbook Usa 2003 - 2005
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Tanya Bowstead Skills

Marketing Cross Functional Team Leadership Brand Management Competitive Analysis Global Marketing Market Research Marketing Communications Management Marketing Strategy Budgets Marketing Management Product Marketing Entrepreneurship Marketing Research Integrated Marketing Brand Development Consumer Products

Tanya Bowstead Education Details

  • Boston University
    Boston University
    Master Of Business Administration (Mba)
  • University Of North Carolina At Chapel Hill
    University Of North Carolina At Chapel Hill
    Bachelors Degree In Business Administration (Bsba)

Frequently Asked Questions about Tanya Bowstead

What company does Tanya Bowstead work for?

Tanya Bowstead works for Ortho Dermatologics

What is Tanya Bowstead's role at the current company?

Tanya Bowstead's current role is Award-Winning Marketing Leader | 2x DTC Marketer of the Year | Strategic Marketing & Brand Building Expertise.

What is Tanya Bowstead's email address?

Tanya Bowstead's email address is ta****@****ics.com

What is Tanya Bowstead's direct phone number?

Tanya Bowstead's direct phone number is +132362*****

What schools did Tanya Bowstead attend?

Tanya Bowstead attended Boston University, University Of North Carolina At Chapel Hill.

What skills is Tanya Bowstead known for?

Tanya Bowstead has skills like Marketing, Cross Functional Team Leadership, Brand Management, Competitive Analysis, Global Marketing, Market Research, Marketing Communications, Management, Marketing Strategy, Budgets, Marketing Management, Product Marketing.

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