Tanya Ingleton Email & Phone Number

Lymington, Gb

Hampshire, England, United Kingdom

E-Commerce, marketing and product development support when you need it.Book a call with me to see how we might be able to work together: calendly.com/tanya_ingleton_saltmarshecommerce

Lymington, England, United Kingdom

Co-Founder and Director of Art gallery in Lymington. With a passion for art, sculpture and ceramics we have built the business since 2017. My experience covers Buying, cash flow management, website creation, branding, marketing, shop fit and merchandising.

Salisbury, England, United Kingdom

Reporting to the Trading Board I was responsible for the Help for Heroes Trading operation. I developed the strategy for this E-Commerce led business for Help for Heroes - the military charity supporting our wounded, injured and sick veterans to help them live well after service.I managed a team of 7 people across operations, marketing and e-commerce, buying and product design. I also took an active part in the wider Commercial and Charity Leadership teams. Key activities• Secured Board approval for a 3 year strategy• Maximised sales, profits and donations across our selling channels• Developed ranges and campaigns that supported charity activities and expertise. Introduced our Veteran Venture range to showcase veteran businesses • Stakeholder management across the Board and Executive - reporting on accounts and performance• Building and developing a solid team during and after the pandemic with the WFH transition • Launched on-demand print to increase product offer and flexibility• Launched the Heroes Lottery in 2022 and marketed to the Shopper audience• Co-ordinated an innovation process to shortlist products for MVP stage.

Salisbury, United Kingdom

Main Responsibilities:• Managing the E-commerce site end to end (100s of products) from website content, merchandising and branding.• Responsible for driving new customer recruitment from our offline and online channels including catalogue, PPC including Google Shopping, SEO, Affiliate Marketing and developing Marketplace opportunities. Each new area has layered on new sales and new ways to widen our audience.• Responsible for devising the marketing calendar across all channels and then implementing the marketing to support it.• Segmenting the database (for mailings and emails) using RFM techniques. • Catalogue production – managing the process from start to finish – still life and lifestyle shoots, design, repro, print and mailing. Managing all 3rd parties including print buying. • Producing marketing analysis, creating weekly and monthly packs to monitor results and spot trends. Undertaking customer research using online surveys and focus groups to evaluate the customer database and steer strategy.• I manage a team of 3. With a small team and a wide remit I have to be hands-on as well as strategic to try new areas.Major Achievements: • Presenting the work of the charity through our marketing and product design working with Veterans and their families.• In February 2017 migrated to a new e-commerce platform (Shopify). This was a 6 month project which stayed on track and budget and delivers new functionality that will improve usability across all devices and increase conversion rates.• In May 2016 started an Affiliate programme to drive new customer recruitment and add sales.• In November 2015 implemented a marketplace opportunity with Debenhams.com, a charity partner. Started with 40 products but now add the full collection. This has significantly widened our audience.• Launched the first Trading catalogue produced by the organisation for 2013. The catalogues have been developed every year with new creative approaches.

Isle Of Wight

On Senior Management Team for Artigiano over 8 years.Producing long term strategic and seasonal marketing plans for online and offline channels.Managing and implementing the marketing budget, producing up to 6M catalogues per year.Driving new customer recruitment to build the database via mailings, advertising and online.Maximising sales and profit from customer database with retention and reactivation programmes.Conducting regular marketing analysis; updates for Board meetings.Overseeing catalogue production.Managing external agencies across PR, data, production, media, research, e-marketing.Conducting market research using in-house and external resources as well as online surveys.Have managed customer service function handling 250K calls per year.Project managed the opening of 5 stores at major outlet centres like Gun Wharf Quays, Swindon and Street. Managed whole process from shop fit, marketing to opening.Managed multiple staff and departments.

Central London

Produced and implemented detailed direct marketing budgets and reported on performance.Developed profitable customer contact strategies for all 3 channels.Managed web marketing: content upload, design and built an e-marketing programme.Used Alterian software to interrogate database and for all data selections for mailings/emails.Managed catalogue production: shoots in UK, Spain and South Africa, copy, repro, print and mailing house. Mailed 1M catalogues per year.Managed in-house team of 3.

Hampshire

Managed production of all 5 catalogue titles resulting in an average of 50 catalogue versions per year - including English and Japanese versions.Organised and Art Directed photoshoots in UK and Spain.Undertook all print buying.Managed a £2M marketing budget and a team of 6 staff.Produced seasonal analysis, prepared marketing budgets and cashflows and in season sales forecasts.