A senior marketing executive with over 35 years industry experience, I thrive on providing clients with strategic marketing plans that deliver quantifiable results. As a well liked and trusted team leader and collaborator, my colleagues and clients know that no job is too big or too small. I am an energetic, informed and driven executive who has consistently acquired new skills and knowledge as the industry landscape has evolved and changed. When you hire me, you get a consultant with decades of experience, broad knowledge of industry best practices and someone who truly understands how best to leverage traditional and digital media as it relates to your business. • A highly skilled, strategically driven consultant who has worked consistently with senior leadership and corporate board members in the retail sector for years driving ROI and delivering sales. • A practiced strategic planner and market researcher who can assist with customer segmentation, customer targeting, research methodology, focus groups, media planning, comscore evaluations, media buys, marketing plans, and more.• Well versed in brand strategy, new business development, exclusive partnership agreements and contract negotiations, digital & social media integration, e-commerce, e-CRM, product development and content creation.• A North American retail expert who has spent time working in Canada and the U.S. translating into intimate knowledge of country specific consumer behaviors, legislative hurdles, language requirements, and more. Adept at developing market entry strategies and providing cross-border industry introductions and connections.• Available for full-time and consulting opportunities.Specialties: Marketing, Communications, Strategic Planning, Merchandising, Research, New Business Development, Brand Strategy, Consumer Insights & Segmentation, Media Planning, Government Relations, Brand Management, Digital Marketing, CRM, Writing, Content Creation, Corporate Board Positions