Tanya Ramdev Email & Phone Number

Gurgaon

 Responsible for promotional content creation for mass media and digital assets for brand awareness Working with BTL team for retail in-store branding and continuous engagement for channel partners Sub-brands/category launch & building which includes research, identification of positioning, planning as per business need Optimization of 5 partners of creative agency, digital agency, graphic designers for two brands with five categories each Budget management & annual planning for creative development, consumer research, PR, media & digital Branding development & planning for new tie-ups and accounts with Inventory planning on their digital platforms Understanding requirements & coordination with internal stakeholders from Product marketing, Finance & Account, Legal Involved in the process of brainstorming, creating a vision, bringing to life, & sustaining a new brand for the group Good understanding of brand consistency, creative content development, digital ad creation & execution, community building & engagement, research for brand health & consumer studies, managing brand side of events like conferences

Gurgaon, Haryana, India

Iim Rohtak

KEY AREAS OF RESPONSIBILTIY1. Building the brand image of IIM Rohtak through online and offline promotions2. Content development for social media handles, websites, official communication, press release to media houses3. Coverage throughout institution's events for handling of social media pages4. Admissions management for the junior batch with institutions' promotions, official communications across platforms & query resolutions of 10k aspirants5. Online media websites collaboration to keep institutions visibility high across the yearHad the honour of heading a team of peers and juniors which served as a window to the outside world. The experience has created milestone moments of learnings during this tenure.

Education record

Btech - Bachelor Of Technology, Aeronautical Engineering