Working for Arachas, the fastest growing and now largest Insurance broker in Ireland, provides exciting opportunities and challenges in my role as Marketing Business Partner. Highly qualified & results orientated Marketing Professional with a background in both digital & traditional marketing. I have significant experience in marketing Financial Services and developing and managing financial products.I have also worked in digital marketing, generating innovative ideas and solutions to help clients achieve their B2B and B2C goals through SEO, paid search and email campaigns. Responsible for creating and implementing successful digital marketing plans across financial services, retail & training sectors.Strong business acumen combined with practical experience expanding across most aspects of digital. Core areas of Expertise• Digital Marketing Strategy & Planning• Paid Search Marketing (Google Search, Shopping, Display, Facebook, LInkedIn ...)• Email Marketing Campaigns • Search Engine Optimisation• Web Analytics• Content MarketingI achieved a 1st class honours MBA from Smurfit Graduate School of Business, a Distinction in my Postgraduate Diploma in Digital Marketing (Digital Marketing Institute) and a Distinction in Training & Education Foundation Diploma (NUI Galway). I am also a Qualified Financial Advisor (QFA).Former Irish international rugby player who helped set up and promote Women's Rugby in Ireland & volunteered as manager of the Irish Women’s Rugby Team for 4 years.