Responsible for the development and hands-on execution of global demand generation in support of the go-to-market program - Accelerate Your Enterprise Applications. Drove awareness and built customer pipeline for direct sales and channel partners.Developed program strategy, setting goals, content planning, content creation and marketing, managing vendors, outbound marketing execution, paid media, social media, and program measurement.

Implemented high volume integrated marketing campaigns focused on install base tech refresh, cross-sell and upsell opportunities. Developed and drove adoption of sales incentives and customer promotions globally. Developed end-to-end sales capability featuring various assets, promotions, competitive differentiators to retain and inspire customers to stay with NetApp.Created and implemented a customer lifecycle program which includes welcome email, customer contact updates, satisfaction survey, sales touches and customer advocacy opportunities to enable cross-sell/upsell within the first 18-24 months after the first sell.

Executed on all aspects of product marketing with a focus on sales enablement and content development. Primary responsibilities revolved around developing sales tools, competitive analysis, marketing collateral, and training content for customers, partners, and prospects. Work with global sales team in selling in and promoting. • Developed interactive demo that was utilized at events and online.

Product Marketing Manager Data Protector| Americas Information Management Drive market requirements & customer needs into product planning to shape product strategy, roadmaps and bring products to market. Collaborate cross-functionally with Product Mgmt., AR/PR, Sales, Business Development and Engineering teams to create marketing content, messaging, positioning, PR/AR engagements, demand-gen campaigns and lead product launches. Responsible for sales and partner enablement. • Contributed to 23% YoY increase in enterprise backup software licenses and market share growth.